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Goodwill And Intangible Assets
9 Months Ended
Jun. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill And Intangible Assets
GOODWILL AND INTANGIBLE ASSETS
Goodwill and intangible assets of the Company consist of the following:
 
 
Global Batteries &
Appliances
 
Hardware & Home Improvement
 
Global Pet
Supplies
 
Home and
Garden
Business
 
Total
Goodwill:
 
 
 
 
 
 
 
 
 
Balance at September 30, 2012
$
268,556

 
$

 
$
237,932

 
$
187,757

 
$
694,245

Additions
65,618

 
720,890

 

 
1,179

 
787,687

Effect of translation
(5,432
)
 
(5,817
)
 
(503
)
 

 
(11,752
)
Balance at June 30, 2013
$
328,742

 
$
715,073

 
$
237,429

 
$
188,936

 
$
1,470,180

Intangible Assets:
 
 
 
 
 
 
 
 
 
Trade names Not Subject to Amortization
 
 
 
 
 
 
 
 
 
Balance at September 30, 2012
$
545,426

 
$

 
$
212,142

 
$
83,500

 
$
841,068

Additions

 
330,000

 

 

 
330,000

Effect of translation
(4,887
)
 
(157
)
 
886

 

 
(4,158
)
Balance at June 30, 2013
$
540,539

 
$
329,843

 
$
213,028

 
$
83,500

 
$
1,166,910

Intangible Assets Subject to Amortization
 
 
 
 
 
 
 
 
 
Balance at September 30, 2012, net
$
447,112

 

 
$
264,622

 
$
162,127

 
$
873,861

Additions
32,800

 
157,100

 
749

 

 
190,649

Amortization during period
(26,818
)
 
(7,565
)
 
(16,013
)
 
(7,106
)
 
(57,502
)
Effect of translation
(3,276
)
 
(698
)
 
(540
)
 

 
(4,514
)
Balance at June 30, 2013, net
$
449,818

 
$
148,837

 
$
248,818

 
$
155,021

 
$
1,002,494

Total Intangible Assets, net at June 30, 2013
$
990,357

 
$
478,680

 
$
461,846

 
$
238,521

 
$
2,169,404



Intangible assets subject to amortization include proprietary technology, customer relationships and certain trade names, which were recognized in connection with acquisitions and from the application of fresh-start reporting during fiscal 2009. The useful lives of the Company’s intangible assets subject to amortization are 9 to 17 years for technology assets associated with the Global Batteries & Appliances segment, 8 to 9 years for technology assets related to the Hardware & Home Improvement segment, 4 to 9 years for technology assets related to the Global Pet Supplies segment, 15 to 20 years for customer relationships of the Global Batteries & Appliances segment, 20 years for customer relationships of the Hardware & Home Improvement segment, Home and Garden Business and Global Pet Supplies segments, 1 to 12 years for trade names within the Global Batteries & Appliances segment, 5 to 8 years for trade names within the Hardware & Home Improvement segment and 3 years for a trade name within the Global Pet Supplies segment.

The carrying value and accumulated amortization for intangible assets subject to amortization are as follows:
 
 
June 30,
2013
 
September 30,
2012
Technology Assets Subject to Amortization:
 
 
 
Gross balance
$
175,473

 
$
90,924

Accumulated amortization
(34,777
)
 
(22,768
)
Carrying value, net
$
140,696

 
$
68,156

Trade Names Subject to Amortization:
 
 
 
Gross balance
$
171,482

 
$
150,829

Accumulated amortization
(41,168
)
 
(28,347
)
Carrying value, net
$
130,314

 
$
122,482

Customer Relationships Subject to Amortization:
 
 
 
Gross balance
$
879,410

 
$
796,235

Accumulated amortization
(147,926
)
 
(113,012
)
Carrying value, net
$
731,484

 
$
683,223

Total Intangible Assets, net Subject to Amortization
$
1,002,494

 
$
873,861



Amortization expense for the three and nine month periods ended June 30, 2013 and July 1, 2012 is as follows:
 
 
Three Months Ended
 
Nine Months Ended
 
2013
 
2012
 
2013
 
2012
Proprietary technology amortization
$
4,470

 
$
2,411

 
$
12,009

 
$
6,721

Trade names amortization
4,264

 
3,509

 
12,162

 
9,788

Customer relationships amortization
11,611

 
10,181

 
33,331

 
30,041

 
$
20,345

 
$
16,101

 
$
57,502

 
$
46,550



The Company estimates annual amortization expense of intangible assets for the next five fiscal years will approximate $78,500 per year.