NEWS RELEASE

                                           Contact: Donald F. Gayhardt
                                                    President
                                                    Dollar Financial Group, Inc.
FOR IMMEDIATE RELEASE                               (610) 640-5925
---------------------

          DOLLAR FINANCIAL GROUP, INC. ISSUES UPDATED REVENUE ESTIMATE
               FOR FISCAL SECOND QUARTER ENDED DECEMBER 31, 2004

Company also Provides  Updated  Revenue  Outlook for Fiscal Year Ending June 30,
2005


BERWYN, Pennsylvania, January 5, 2005- Dollar Financial Group, Inc. ("Dollar" or
the "Company")  today  provided  updated  revenue  estimates with respect to its
fiscal  second  quarter and six month period  ending  December  31,  2004.  This
estimate  supersedes the guidance given in the Company's first quarter  earnings
call on November 4, 2004.

For its fiscal  second  quarter  ended  December 31, 2004,  the Company  expects
revenues of $71.0  million to $72.0  million  compared to $60.8  million for the
fiscal second quarter ended  December 31, 2003.  For the fiscal second  quarter,
the Company expects  comparable store (defined as company owned stores that were
open for at least 15 continuous  months prior to December 31, 2004),  franchised
store, and document transmitter revenues to increase between 16.0% and 17.0%.

For the six month period ended December 31, 2004, the Company  expects  revenues
of $137.2 million to $138.2 million compared to $117.8 million for the six month
period  ended  December 31,  2003.  For the six month period ended  December 31,
2004, the Company  expects  comparable  store,  franchised  store,  and document
transmitter revenues to increase between 15.0% and 16.0%.

The Company expects to release  earnings for these periods on or before the week
of February 7, 2005.

Outlook for Fiscal Year Ending June 30, 2005

The Company  expects  total  revenues  for fiscal 2005 to range  between  $270.0
million and $275.0  million.  This  statement is made only as of January 5, 2005
and indicates only the expectations of the Company's management as of that date.
The statement  supersedes  any and all previous  statements  made by the Company
regarding the matters addressed. The statement is a "forward-looking statement,"
cannot be guaranteed and may prove to be wrong.

This  outlook is based upon  various  assumptions,  which  include,  but are not
limited  to,  the  following:   (1)  the  opening  of  50-55   newly-constructed
company-owned  stores  in  fiscal  2005  and the  opening  of  approximately  25
franchised  stores in fiscal 2005; (2) no material change for the balance of the
fiscal  year in the  products  or  services  that are  offered at the  Company's
locations  as of December  31, 2004 or in the terms or  procedures  for offering
such  products  and  services;  and (3) no  material  adverse  results  from any
litigation  or  regulatory  proceedings  against the Company,  either  currently
existing or that may arise in the future.

About the Company

Dollar  is  a  leading   international   financial   services   company  serving
under-banked  consumers.  Our customers are typically  lower- and  middle-income
working-class  individuals who require basic financial services but, for reasons
of  convenience  and  accessibility,  purchase  some or all of  their  financial
services from us rather than from banks and other financial  institutions.  This
release does not include the  operations of the Company's  parent company Dollar
Financial  Corp.  Additional  information  about the Company can be found on its
website at www.dfg.com.

Forward Looking Statement

This  release  contains  forward-looking   statements  regarding  the  Company's
estimated  performance for future  periods.  Actual results for such periods may
materially   differ.   Such   forward-looking   statements   involve  risks  and
uncertainties,  including  risks  related  to  depository  institutions  and  of
changing   market   conditions   in  the  overall   economy  and  the  industry,
international  currency rates,  consumer demand,  the opening of new stores, the
success of the Company's  acquisition  strategy and other factors  detailed from
time to time in the Company's annual and other reports filed with the Securities
and Exchange Commission. The Company disclaims any obligation to update any such
factors  or to  publicly  announce  results  of  any  revisions  to  any  of the
forward-looking   statements  contained  herein  to  reflect  future  events  or
developments.


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