0001140361-23-032977.txt : 20230705
0001140361-23-032977.hdr.sgml : 20230705
20230705132907
ACCESSION NUMBER: 0001140361-23-032977
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230630
FILED AS OF DATE: 20230705
DATE AS OF CHANGE: 20230705
EFFECTIVENESS DATE: 20230705
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC
CENTRAL INDEX KEY: 0001026200
IRS NUMBER: 330524568
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-03581
FILM NUMBER: 231067665
BUSINESS ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
BUSINESS PHONE: 6197923800
MAIL ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
13F-HR
1
primary_doc.xml
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06-30-2023
06-30-2023
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PRIVATE ASSET MANAGEMENT INC
5348 CARROLL CANYON RD
#200
SAN DIEGO
CA
92121
13F HOLDINGS REPORT
028-03581
N
Cyrille Mahfoud
Chief Compliance Officer
858-750-4209
/s/ Cyrille Mahfoud
San Diego
CA
07-05-2023
0
134
520177830
INFORMATION TABLE
2
informationtable.xml
Qualcomm Inc.
Common Stock
747525103
41665983
350014
SH
SOLE
0
0
350014
Apple Inc
Common Stock
037833100
36161205
186425
SH
SOLE
0
0
186425
Microsoft Corp
Common Stock
594918104
29646493
87055
SH
SOLE
0
0
87055
Alphabet Inc C
Common Stock
02079K107
21245840
175629
SH
SOLE
0
0
175629
Costco Wholesale Corp
Common Stock
22160K105
20514771
38104
SH
SOLE
0
0
38104
Visa Inc Class A
Common Stock
92826C839
20261893
85320
SH
SOLE
0
0
85320
Merck & Co Inc
Common Stock
58933Y105
18875266
163577
SH
SOLE
0
0
163577
Amazon.com Inc
Common Stock
023135106
17357564
133151
SH
SOLE
0
0
133151
The Home Depot Inc
Common Stock
437076102
16324769
52551
SH
SOLE
0
0
52551
JPMorgan Chase & Co
Common Stock
46625H100
16282810
111954
SH
SOLE
0
0
111954
Chevron Corp
Common Stock
166764100
13486912
85712
SH
SOLE
0
0
85712
Micron Technology Inc
Common Stock
595112103
13367917
211819
SH
SOLE
0
0
211819
Bank of America Corporation
Common Stock
060505104
13177149
459291
SH
SOLE
0
0
459291
Johnson & Johnson
Common Stock
478160104
12702529
76741
SH
SOLE
0
0
76741
Raytheon Technologies Ord
Common Stock
75513E101
11718583
119626
SH
SOLE
0
0
119626
Pfizer Inc
Common Stock
717081103
10324688
281477
SH
SOLE
0
0
281477
Berkshire Hathaway Inc B
Common Stock
084670702
9978683
29263
SH
SOLE
0
0
29263
Oracle Corp
Common Stock
68389X105
9812301
82394
SH
SOLE
0
0
82394
PepsiCo Inc
Common Stock
713448108
7594451
41002
SH
SOLE
0
0
41002
Bristol-Myers Squibb Company
Common Stock
110122108
7060832
110411
SH
SOLE
0
0
110411
Salesforce.com Inc
Common Stock
79466L302
6671591
31580
SH
SOLE
0
0
31580
Starbucks Corp
Common Stock
855244109
6593934
66565
SH
SOLE
0
0
66565
NextEra Energy Inc
Common Stock
65339F101
6579679
88674
SH
SOLE
0
0
88674
Emerson Electric Co
Common Stock
291011104
6132690
67847
SH
SOLE
0
0
67847
Procter & Gamble Co
Common Stock
742718109
5580630
36777
SH
SOLE
0
0
36777
Eaton Corp PLC
Common Stock
G29183103
5568459
27690
SH
SOLE
0
0
27690
SPDR S&P 500 ETF
Exchange Traded Funds (ETF)
78462F103
5111584
11530
SH
SOLE
0
0
11530
Cisco Systems Inc
Common Stock
17275R102
4816465
93088
SH
SOLE
0
0
93088
Gilead Sciences Inc
Common Stock
375558103
4482699
58164
SH
SOLE
0
0
58164
Citigroup Inc
Common Stock
172967424
4004974
86989
SH
SOLE
0
0
86989
Colgate-Palmolive Co
Common Stock
194162103
3956794
51360
SH
SOLE
0
0
51360
iShares Core S&P Mid-Cap
Exchange Traded Funds (ETF)
464287507
3861275
14767
SH
SOLE
0
0
14767
Uber Technologies Inc
Common Stock
90353T100
3741501
86669
SH
SOLE
0
0
86669
Autodesk Inc
Common Stock
052769106
3584972
17521
SH
SOLE
0
0
17521
Constellation Brands Inc
Common Stock
21036P108
3570067
14504
SH
SOLE
0
0
14504
Walt Disney Co
Common Stock
254687106
3463116
38789
SH
SOLE
0
0
38789
Welltower Inc Com
Common Stock
95040Q104
3344570
41347
SH
SOLE
0
0
41347
Allstate Corp
Common Stock
020002101
3211048
29448
SH
SOLE
0
0
29448
Activision Blizzard Inc
Common Stock
00507V109
3133684
37173
SH
SOLE
0
0
37173
Corteva Inc
Common Stock
22052L104
3076036
53683
SH
SOLE
0
0
53683
Realty Income Corp
Common Stock
756109104
2957154
49459
SH
SOLE
0
0
49459
A S M L Holding Nv
Common Stock
N07059210
2688098
3709
SH
SOLE
0
0
3709
Southern Co
Common Stock
842587107
2543426
36205
SH
SOLE
0
0
36205
Schlumberger Ltd
Common Stock
806857108
2516172
51225
SH
SOLE
0
0
51225
BlackRock Inc
Common Stock
09247X101
2463914
3565
SH
SOLE
0
0
3565
Alphabet Inc A
Common Stock
02079K305
2356534
19687
SH
SOLE
0
0
19687
American Express Co
Common Stock
025816109
2299440
13200
SH
SOLE
0
0
13200
Novartis Ag
Common Stock
66987V109
2262806
22424
SH
SOLE
0
0
22424
NXP Semiconductors NV
Common Stock
N6596X109
2260494
11044
SH
SOLE
0
0
11044
Intel Corp
Common Stock
458140100
2221953
66445
SH
SOLE
0
0
66445
Vanguard S&P 500 Etf
Exchange Traded Funds (ETF)
922908363
1888965
4638
SH
SOLE
0
0
4638
Exxon Mobil Corp
Common Stock
30231G102
1860613
17348
SH
SOLE
0
0
17348
Airbnb Inc
Common Stock
009066101
1818847
14192
SH
SOLE
0
0
14192
Union Pacific Corp
Common Stock
907818108
1756200
8582
SH
SOLE
0
0
8582
Wells Fargo & Co
Common Stock
949746101
1745207
40890
SH
SOLE
0
0
40890
Illumina Inc
Common Stock
452327109
1699597
9065
SH
SOLE
0
0
9065
iShares MSCI EAFE
Exchange Traded Funds (ETF)
464287465
1579050
21780
SH
SOLE
0
0
21780
SPDR S&P MidCap 400 ETF
Exchange Traded Funds (ETF)
78467Y107
1578945
3296
SH
SOLE
0
0
3296
AT&T Inc
Common Stock
00206R102
1566300
98200
SH
SOLE
0
0
98200
Sempra Energy
Common Stock
816851109
1528695
10500
SH
SOLE
0
0
10500
iShares Russell 2000
Exchange Traded Funds (ETF)
464287655
1418945
7577
SH
SOLE
0
0
7577
Freeport-McMoRan Inc
Common Stock
35671D857
1365320
34133
SH
SOLE
0
0
34133
International Business Machines Corp
Common Stock
459200101
1321763
9877
SH
SOLE
0
0
9877
Technology Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y803
1293171
7438
SH
SOLE
0
0
7438
Tesla Motors Inc
Common Stock
88160R101
1289217
4925
SH
SOLE
0
0
4925
Duke Energy Corp
Common Stock
26441C204
1263270
14077
SH
SOLE
0
0
14077
Caterpillar Inc
Common Stock
149123101
1140934
4637
SH
SOLE
0
0
4637
CAP ONE FIN 40 DS REP PRF SRS I
Preferred Stock
14040H824
1132089
58265
SH
SOLE
0
0
58265
Invesco QQQ ETF
Exchange Traded Funds (ETF)
46090E103
1129007
3056
SH
SOLE
0
0
3056
Bank of America 4.125 Pfd
Preferred Stock
06055H608
1075604
58712
SH
SOLE
0
0
58712
BP PLC ADR
Common Stock
055622104
1063958
30149
SH
SOLE
0
0
30149
New York Community Capital Trust V
Preferred Stock
64944P307
1006396
24880
SH
SOLE
0
0
24880
iShares California Muni Bond ETF
Exchange Traded Funds (ETF)
464288356
962455
16900
SH
SOLE
0
0
16900
Keycorp New Dep Shs Pfd F
Preferred Stock
493267876
959112
51900
SH
SOLE
0
0
51900
Ameriprise Financial Inc
Common Stock
03076C106
946656
2850
SH
SOLE
0
0
2850
Nestle SA ADR
Common Stock
641069406
917428
7623
SH
SOLE
0
0
7623
AT&T DS REP 1000 SRS C PRF
Preferred Stock
00206R706
828423
39299
SH
SOLE
0
0
39299
SYNCHRONY FINL 40 DS REP SRS A PRF
Preferred Stock
87165B202
792137
47320
SH
SOLE
0
0
47320
Nike Inc B
Common Stock
654106103
751068
6805
SH
SOLE
0
0
6805
Stryker Corp
Common Stock
863667101
715436
2345
SH
SOLE
0
0
2345
AbbVie Inc
Common Stock
00287Y109
648725
4815
SH
SOLE
0
0
4815
Abbott Laboratories
Common Stock
002824100
643562
5903
SH
SOLE
0
0
5903
Select Sector Spdr Trust The Health Care Select Se
Exchange Traded Funds (ETF)
81369Y209
604983
4558
SH
SOLE
0
0
4558
CrowdStrike Holdings Inc
Common Stock
22788C105
561778
3825
SH
SOLE
0
0
3825
iShares Core S&P Small-Cap
Exchange Traded Funds (ETF)
464287804
558339
5603
SH
SOLE
0
0
5603
McDonald s Corp
Common Stock
580135101
554108
1856
SH
SOLE
0
0
1856
SOUTHERN 2020 SRS C 4 20 JNR SUB NTS
Preferred Stock
842587883
548133
26114
SH
SOLE
0
0
26114
Dr Horton Inc
Common Stock
23331A109
525701
4320
SH
SOLE
0
0
4320
Sysco Corp
Common Stock
871829107
521255
7025
SH
SOLE
0
0
7025
Sempra Energy Fxd Nt 79
Preferred Stock
816851604
519331
21549
SH
SOLE
0
0
21549
Berkshire Hat A 100th
Common Stock
084990175
517810
100
SH
SOLE
0
0
100
Charles Schwab Corp
Common Stock
808513105
508618
8973
SH
SOLE
0
0
8973
Citizens Financial DS REP 1 40 SRS E PRF
Preferred Stock
174610402
504334
27350
SH
SOLE
0
0
27350
Financial Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y605
488829
14501
SH
SOLE
0
0
14501
Verizon Communications Inc
Common Stock
92343V104
482076
12961
SH
SOLE
0
0
12961
Vanguard FTSE Emerging Markets ETF
Exchange Traded Funds (ETF)
922042858
473963
11651
SH
SOLE
0
0
11651
Xylem Inc
Common Stock
98419M100
458363
4070
SH
SOLE
0
0
4070
Amgen Inc
Common Stock
031162100
454697
2048
SH
SOLE
0
0
2048
Select Sector Spdr Fund Shs Ben Consumer Discretio
Exchange Traded Funds (ETF)
81369Y407
453223
2669
SH
SOLE
0
0
2669
BROOKFIELD FINANCE 4 625 SUBORD NTS
Preferred Stock
11271L102
425646
25954
SH
SOLE
0
0
25954
Public Service Enterprise Group Inc
Common Stock
744573106
409344
6538
SH
SOLE
0
0
6538
NVIDIA Corp
Common Stock
67066G104
404863
957
SH
SOLE
0
0
957
Toronto Dominion Bk Ont Com New
Common Stock
891160509
382850
6174
SH
SOLE
0
0
6174
Schwab US Large-Cap Growth ETF
Exchange Traded Funds (ETF)
808524300
361259
4820
SH
SOLE
0
0
4820
ConocoPhillips
Common Stock
20825C104
359941
3474
SH
SOLE
0
0
3474
SHELL PLC-ADR
Common Stock
780259305
341147
5650
SH
SOLE
0
0
5650
McKesson Corp
Common Stock
58155Q103
338857
793
SH
SOLE
0
0
793
Communication Services Sel Sect SPDR ETF
Exchange Traded Funds (ETF)
81369Y852
309390
4754
SH
SOLE
0
0
4754
Accenture PLC A
Common Stock
G1151C101
309197
1002
SH
SOLE
0
0
1002
Becton Dickinson and Co
Common Stock
075887109
308364
1168
SH
SOLE
0
0
1168
Schwab US Large-Cap ETF
Exchange Traded Funds (ETF)
808524201
272586
5205
SH
SOLE
0
0
5205
Kimberly-Clark Corp
Common Stock
494368103
271978
1970
SH
SOLE
0
0
1970
Schwab US Broad Market ETF
Exchange Traded Funds (ETF)
808524102
267703
5178
SH
SOLE
0
0
5178
Morgan Stanley
Common Stock
617446448
263203
3082
SH
SOLE
0
0
3082
Select Sector Spdr Trust Shs Ben Int Energy
Exchange Traded Funds (ETF)
81369Y506
263153
3242
SH
SOLE
0
0
3242
ProShares Ultra QQQ
Exchange Traded Funds (ETF)
74347R206
257520
4000
SH
SOLE
0
0
4000
Southwest Gas Holdings Inc
Common Stock
844895102
254600
4000
SH
SOLE
0
0
4000
Waste Management Inc
Common Stock
94106L109
253346
1460
SH
SOLE
0
0
1460
Vanguard Mid-Cap ETF
Exchange Traded Funds (ETF)
922908629
249882
1135
SH
SOLE
0
0
1135
iShares Core S&P 500
Exchange Traded Funds (ETF)
464287200
243657
546
SH
SOLE
0
0
546
Aflac Inc
Common Stock
001055102
232294
3328
SH
SOLE
0
0
3328
SPDR Dow Jones Industrial Average ETF
Exchange Traded Funds (ETF)
78467X109
231981
674
SH
SOLE
0
0
674
Thermo Fisher Scientific Inc
Common Stock
883556102
229570
440
SH
SOLE
0
0
440
US BANCORP DS REP 1 1000 SRS M PRF
Preferred Stock
902973718
224362
13328
SH
SOLE
0
0
13328
Consumer Staples Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y308
223029
3007
SH
SOLE
0
0
3007
Invesco S&P 500 Pure Growth ETF
Exchange Traded Funds (ETF)
46137V266
218008
1429
SH
SOLE
0
0
1429
Industrial Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y704
217967
2031
SH
SOLE
0
0
2031
Wal-Mart Stores Inc
Common Stock
931142103
211093
1343
SH
SOLE
0
0
1343
BNY Mellon Strategic Municipal Bond Fund
Closed End Income Funds Non-Taxable
09662E109
210900
37000
SH
SOLE
0
0
37000
CVS Health Corp
Common Stock
126650100
202205
2925
SH
SOLE
0
0
2925
Lowe s Companies Inc
Common Stock
548661107
200647
889
SH
SOLE
0
0
889
CAPITL ONE FN DS RP 1 40TH SRS L PRF
Preferred Stock
14040H758
180180
11000
SH
SOLE
0
0
11000
22nd Century Group Inc
Common Stock
90137F103
8037
21000
SH
SOLE
0
0
21000
Medical Marijuana Inc
Common Stock
58463A105
37
11095
SH
SOLE
0
0
11095