CONTACTS:  Robert J. Small
                                                    AAH Holdings Corporation
                                                    (617) 227-0050
For Immediate Release
                                                    Matthew Kahn
                                                    Gordon Brothers Group, LLC
                                                    (617) 422-7801


                 PARTY AMERICA, A LEADING PARTY GOODS RETAILER,
                      ACQUIRED BY AAH HOLDINGS CORPORATION


Boston, MA - September 29, 2006 - Berkshire Partners LLC and Weston Presidio,
through their holding company AAH Holdings Corporation, announced today the
acquisition of PA Acquisition Corp., doing business as Party America ("Party
America") from a division of Gordon Brothers Group, LLC.

In connection with the acquisition, the outstanding common stock and
subordinated debt of Party America were converted into shares of AAH Holdings
Corporation common stock valued at $29.6 million. AAH Holdings also paid
transaction costs of $0.6 million and repaid $12.3 million of Party America
senior debt upon closing.

Party America, headquartered in Alameda, California, is a leading chain of party
supply stores. With a presence in 45 states, Party America has approximately 155
company-owned and franchise stores operated under the Party America brand, and
operates more than 110 The Paper Factory stores located primarily in outlet
centers.

The addition of Party America, along with the acquisition of Party City
Corporation last year, will give AAH Holdings a total of more than 760 corporate
and franchise party supply stores. After giving effect to the acquisition, AAH
Holdings' operating units will have sales of approximately $1.1 billion.
Including the sales of franchisee-owned stores, total network sales will be
approximately $1.6 billion.

"The acquisition of Party America further advances our goal of building a
strong, highly productive enterprise that is well-positioned to capitalize on
the exciting growth opportunities we see in the party retailing market," said
Gerry Rittenberg, Chief Executive Officer of AAH Holdings Corporation. "Party
America is a strong, profitable business that, in a few short years, has grown
into one of the leading party supply retailers in the U.S., with successful
corporate, franchise and outlet center concepts. We look forward to working with
the Party America employees and franchisees in the future."

Ropes & Gray LLP served as legal advisor to AAH Holdings Corporation. Seyfarth
Shaw LLP served as legal advisor to Party America.

ABOUT AAH HOLDINGS CORP.: Through its subsidiary Amscan Holdings, Inc., AAH
Holdings Corporation designs, manufactures, contracts for manufacture and
distributes party goods, including paper and plastic tableware, metallic
balloons, accessories, novelties, gifts and stationery. In December 2005, Amscan
Holdings, Inc. acquired Party City Corporation, a leading retailer of party
supplies that currently operates more than 240 company-owned stores and has
approximately 260 franchise stores in the country-regionplaceUnited States. For
more information, visit www.amscan.com and www.partycity.com.







ABOUT BERKSHIRE PARTNERS: Berkshire Partners has invested in mid-sized private
companies for more than 20 years through seven investment funds with aggregate
capital commitments of approximately $6.5 billion. Berkshire seeks companies
with acquisition values between $200 million and $1.5 billion and in a given
transaction makes equity investments of approximately $50 million to $350
million. Berkshire has developed specific industry experience in several areas,
including retailing and related services, consumer products, business services,
manufacturing, transportation and communications. The firm's transactions have
included leveraged acquisitions, growth equity investments, and turnarounds.
Over the past two decades, Berkshire has been an investor in over 85 operating
companies with more than $15 billion of acquisition value and combined revenues
in excess of $20 billion. For additional information, visit
www.berkshirepartners.com.

ABOUT WESTON PRESIDIO: Weston Presidio, founded in 1991, is a private equity
firm with over $3.3 billion under management to invest through growth equity
investments, management buyouts and recapitalizations. With offices in Boston,
San Francisco, and Menlo Park, Weston Presidio has worked side by side with
world-class management teams throughout North America. Weston Presidio has a
multi-industry investment strategy that has allowed the firm to partner with
over 300 portfolio companies in a variety of industries including consumer
products and retail, manufacturing and industrial, media, service, and
technology. For more information, visit www.westonpresidio.com.

ABOUT GORDON BROTHERS GROUP: Founded in 1903, Gordon Brothers Group provides
global advisory, operating and financial services. Gordon Brothers Group
appraises, acquires and sells a wide range of assets, including inventory, real
estate, industrial assets, accounts receivable and intellectual property. GB
Merchant Partners, the private equity affiliate of Gordon Brothers Group,
leverages Gordon Brothers' expertise within the retail and consumer products
sectors to help grow its portfolio companies. For more information, visit
www.gordonbrothers.com.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

Statements in this document regarding the acquisition of Party America, the
expected effects thereof and any other statements about future expectations,
beliefs, goals, plans or prospects constitute forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. Any
statements that are not statements of historical fact (including statements
containing the words "believes," "plans," "anticipates," "expects," "estimates"
and similar expressions) should also be considered to be forward-looking
statements. There are a number of important factors that could cause actual
results or events to differ materially from those indicated by such
forward-looking statements, including: the ability to recognize the benefits of
the acquisition of Party America, intense competition in our industries, changes
in government regulation, failure to manage the integration of acquired
companies and other risks that are contained in documents and the other factors
described in Annual Report on Form 10-K for the year ended December 31, 2005
filed with the SEC by Amscan Holdings, Inc.

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