FOR IMMEDIATE RELEASE

                                               Contact: Gerry Rittenberg
                                                        Chief Executive Officer
                                                        Amscan Holdings, Inc.
                                                        914-345-2020


                     AMSCAN HOLDINGS, INC. NAMES LISA LAUBE
                       PRESIDENT OF PARTY CITY CORPORATION

     ELMSFORD N.Y., July 12, 2006 - Amscan Holdings, Inc. today named Lisa Laube
as President of Party City. In her new role, Ms. Laube will oversee all of the
operations of Party City's retail network of over 500 company-owned and
franchise stores.

     Ms. Laube, 43, has served as Party City's Chief Merchandising Officer since
2004 and most recently as a key member of its Executive Committee. Ms. Laube
also brings over 20 years of retail experience from executive positions held at
The White Barn Candle Company, a division of Bath and Body Works, Linens `n
Things and Macy's.

     "Lisa is a highly qualified executive who brings both experience and
enthusiasm to her new role," said Gerry Rittenberg, CEO of Amscan Holdings, Inc.
"She is ideally suited to lead the Party City retail store network and we are
confident Lisa will position Party City for continued growth and success."

     Ms. Laube will assume her new responsibilities immediately.

     Party City is America's largest party goods retail chain operating more
that 500 company-owned and franchise stores in the United States and Puerto
Rico.

     Amscan Holdings, Inc. designs, manufactures, contracts for manufacture and
distributes party goods, including paper and plastic tableware, metallic
balloons, accessories, novelties, gifts and stationery. In December 2005, Amscan
Holdings completed its acquisition of Party City Corporation.

     Certain statements in this release are forward-looking and made pursuant to
the safe harbor provisions of the Private Securities Litigation reform Act of
1995. Forward-looking statements involve known and unknown risks and
uncertainties, which may cause our actual results in future periods to differ
materially from forecasted results. Those risks and uncertainties include, among
other things, the effect of price and product competition in the party goods
industry in general and in our specific market areas, our ability to anticipate
customer demand for products and to design and develop products that will appeal
to our customers, our ability to identify and realize acquisition synergies, the
availability and terms of capital to fund capital improvements, acquisitions and
ongoing operations, the effect of fluctuation in interest rates and foreign
currency, our ability to manage successfully our franchise program, our ability
to attract and retain qualified personnel, the effect of changes in raw material
and other costs of goods and services and economic conditions in general. Please
see our filings with the Securities and Exchange Commission for a more complete
discussion and analysis of these and other risks and uncertainties. You are
cautioned not to place undue reliance on such forward-looking statements, which
are made as of the date of this release, and we have no obligation or intention
to update or revise such forward-looking statements.

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