-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 onIVcj4BwSv9BL2heVvHRw==

<SEC-DOCUMENT>0001246360-10-003389.txt : 20101005
<SEC-HEADER>0001246360-10-003389.hdr.sgml : 20101005
<ACCEPTANCE-DATETIME>20101005105025
ACCESSION NUMBER:		0001246360-10-003389
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101001
FILED AS OF DATE:		20101005
DATE AS OF CHANGE:		20101005

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Etzel Steven W.
		CENTRAL INDEX KEY:			0001417866

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12383
		FILM NUMBER:		101108033

	MAIL ADDRESS:	
		STREET 1:		ROCKWELL AUTOMATION, INC.
		STREET 2:		1201 SOUTH 2ND STREET, E-7F19
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53204

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ROCKWELL AUTOMATION INC
		CENTRAL INDEX KEY:			0001024478
		STANDARD INDUSTRIAL CLASSIFICATION:	MEASURING & CONTROLLING DEVICES, NEC [3829]
		IRS NUMBER:				251797617
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		1201 SOUTH 2ND STREET
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53204
		BUSINESS PHONE:		414-382-2000

	MAIL ADDRESS:	
		STREET 1:		1201 SOUTH 2ND STREET
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53204

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ROCKWELL  AUTOMATION INC
		DATE OF NAME CHANGE:	20020507

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ROCKWELL INTERNATIONAL CORP
		DATE OF NAME CHANGE:	19970106

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW ROCKWELL INTERNATIONAL CORP
		DATE OF NAME CHANGE:	19961009
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-10-01</periodOfReport>

    <notSubjectToSection16>false</notSubjectToSection16>

    <issuer>
        <issuerCik>0001024478</issuerCik>
        <issuerName>ROCKWELL AUTOMATION INC</issuerName>
        <issuerTradingSymbol>ROK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001417866</rptOwnerCik>
            <rptOwnerName>Etzel Steven W.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1201 SOUTH SECOND STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>MILWAUKEE</rptOwnerCity>
            <rptOwnerState>WI</rptOwnerState>
            <rptOwnerZipCode>53204</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>VP and Treasurer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Performance Shares</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F1"/>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2010-10-01</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>false</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>462</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2010-12-05</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>462</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>462</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F3"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Each performance share represents a contingent right to receive one share of Company common stock (or the cash equivalent).</footnote>
        <footnote id="F2">Each performance share represents a contingent right to receive one share of Company common stock (or the cash equivalent).  The performance shares vest on December 5, 2010, provided the reporting person is still an employee of the Company on that date, subject to limited exceptions.</footnote>
        <footnote id="F3">On December 5, 2007, the reporting person was granted a target number of performance shares, with the payout from 0 to 200% of target based on the Company's total shareowner return compared to the performance of companies in the S&amp;P 500 Index over a three-year period.  The payout was determined on October 1, 2010, resulting in the reported number of performance shares received.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Karen A. Balistreri, Attorney-in-Fact for Steven W. Etzel</signatureName>
        <signatureDate>2010-10-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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