EX-99 2 dex99.htm INVESTOR SLIDE PRESENTATION DATED NOVEMBER 19, 2008 Investor Slide Presentation dated November 19, 2008
Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
2008 Investor
Conference
Keith Nosbusch
Chairman and CEO
November 19, 2008
Exhibit 99


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
2
Safe Harbor Statement 
This presentation contains statements (including certain projections and business trends) that are “forward-looking
statements”
as
defined
in
the
Private
Securities
Litigation
Reform
Act
of
1995.
Words
such
as
“believe”,
“estimate”,
“project”,
“plan”,
“expect”,
“anticipate”,
“will”,
“intend”
and
other
similar
expressions,
may
identify
forward-looking
statements.
Actual results may differ materially from those projected as a result of certain risks and uncertainties, many of which are
beyond our control, including but not limited to:
economic and political changes in global markets where we compete, such as currency exchange rates, inflation rates, interest rates,
recession, policies of foreign governments and other external factors we cannot control, and U.S. and local laws affecting our activities
abroad and compliance therewith;
successful development of advanced technologies and demand for and market acceptance of new and existing products;
general global and regional economic, business or industry conditions, including levels of capital spending in industrial markets;
the availability, effectiveness and security of our information technology systems;
competitive product and pricing pressures;
disruption of our operations due to natural disasters, acts of war, strikes, terrorism, or other causes;
intellectual property infringement claims by others and the ability to protect our intellectual property;
our
ability
to
successfully
address
claims
by
taxing
authorities
in
the
various
jurisdictions
where
we
do
business;
our ability to attract and retain qualified personnel;
the uncertainties of litigation;
disruption of our North American distribution channel;
the availability and price of components and materials;
successful
execution
of
our
cost
productivity,
restructuring
and
globalization
initiatives;
our
ability
to
execute
strategic
actions,
including
acquisitions
and
integration
of
acquired
businesses;
and
other risks and uncertainties, including but not limited to those detailed from time to time in our Securities and Exchange Commission filings.
These forward-looking statements reflect our beliefs as of the date of filing this presentation.  We undertake no obligation to
update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
3
Notice Regarding Financial Information
This presentation contains non-GAAP financial information. 
Reconciliations from GAAP to non-GAAP measures are contained in the
appendix of this presentation.
All information should be read in conjunction with the historical financial
statements contained in Rockwell Automation’s Annual Report on Form
10-K, periodic reports on Form 10-Q and Form 8-K, and public
announcements of financial information.
Copies of these reports, as well as a financial information overview, are
available on the Investor Relations section of Rockwell Automation’s
website at www.rockwellautomation.com.


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
4
Leading global provider of
industrial power, control
and information solutions
Rockwell Automation Today
Annual Sales: $5.7B
50% outside the US
Two Operating Segments
Architecture & Software
Control Products & Solutions
Employees: ~21,000
Serving customers in
80+ countries
Trading Symbol: ROK


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2008 Rockwell Automation, Inc. All rights reserved.
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Architecture & Software
Automation
Components
Safety
Sensing
Motion
Logix Family
Small Controllers
Production
Management
Asset
Management
Data Management
Performance &
Visualization
$2.4B 2008 Revenues . . . Leading Global Market Positions
Control & Information Platforms,
Software Applications


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2008 Rockwell Automation, Inc. All rights reserved.
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Control Products & Solutions
Electronic
Overloads
Industrial Control Products
Smart Motor
Controllers
Variable Frequency Drives
Asset
Management
Remote
Support
Training
Engineering
& Repair
Information Systems
Automation System Integration
Drive
Systems
Custom OEM
Panels
Motor Control
Centers
$3.3B 2008 Revenues . . . Global Reach & Application Expertise
Motor Control
Products
Solutions
Services


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2008 Rockwell Automation, Inc. All rights reserved.
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Full Year 2008 Results:  Summary
Q4
Full Year
Revenue Growth (Excluding Currency Translation)
6%
9%
Segment Operating Margin
(1)
18%
18%
Diluted EPS
(1)
$1.08
$4.11
Free Cash Flow
$197.2M
$458.3M
ROIC
24.0%
24.0%
Stock Repurchased
2.5M shares
6.7M shares
(1) Excluding the impact of special charges
2008
Another Strong Year in a Challenging Environment


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2008 Rockwell Automation, Inc. All rights reserved.
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Revenue
Reinvestment
Intellectual Capital
Long-Term Growth and Performance Strategy
Balance of Growth and Productivity Key to RA Future
Sustained secular, organic growth
-
Expanded served market
-
Enhanced market access
-
Acquisitions as catalysts
Generate 3-4% annual cost
productivity & maintain operating
leverage
Deploy human and financial
resources to highest-ROIC
opportunities


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2008 Rockwell Automation, Inc. All rights reserved.
9
Long Term Goal: Multiple of Global GDP
Long Term Goal: Double Digit EPS Growth
Long Term Goal:  >20% ROIC
Long-Term Financial Goals
$3.6
$4.1
$4.6
$5.0
$5.7
2004
2005
2006
2007
2008
Consolidated Revenue ($B)
12%
19%
22%
24%
24%
2004
2005
2006
2007
2008
Return on Invested Capital
Track Record of Delivering Superior Results
(1) Excluding special items
$1.65
$2.39
$2.87
$3.70
$4.11
2004
2005
2006
2007
2008
Earnings Per Share from Continuing
Operations
(1)
26% CAGR
12% CAGR


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2008 Rockwell Automation, Inc. All rights reserved.
10
Global Environment
Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
10
Y/Y Change (%)
Y/Y Change (%)
Y/Y Change (%)
Index
Source: IMF World Economic Outlook (October 2008).
Note: Regional aggregates compiled by Rockwell Automation based on Global Insight data.
Source: Global Insight World Industry Service (October 2008).
>50 Expansion
<50 contraction
Note: Regional aggregates compiled by Rockwell Automation based on Global Insight data.
Source: Global Insight World Industry Service (October 2008).
Note: Regional aggregates compiled by Rockwell Automation.
Source: The Markit Group; JPMorgan Chase; Bloomberg; Global Insight.
FY09 will be a More Challenging Year
Real GDP
Real GDP
Industrial Production
Industrial Production
Nominal Cap Ex -
Nominal Cap Ex -
Mfg
Mfg
Global Manufacturing PMI
Global Manufacturing PMI


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2008 Rockwell Automation, Inc. All rights reserved.
11
Why RA is Well-Positioned
Strong Global Market Positions
Technology . . . Focused on Innovation
Logix evolution
Manufacturing convergence
Diversified Revenue Base
Expanded served markets/channels
Stronger solutions/services capability
Extended global footprint/presence in emerging markets
Financial Strength and Flexibility
Strong balance sheet
Cash generation
Differentiated, Strong, Durable . . . Positioned to Gain Share Through the Cycle


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2008 Rockwell Automation, Inc. All rights reserved.
12
December 2004: Integrated Architecture
32
The Best is Yet to Come
2000
2008
2004
Product & Technology Proliferation:  Integrated Architecture


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2008 Rockwell Automation, Inc. All rights reserved.
13
Integrated Architecture: Logix Evolution
2003
2013
2008
Installed
Installed
Base
Base
With an Installed Base >$3B and Planned Developments . . . the best is still yet to come


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2008 Rockwell Automation, Inc. All rights reserved.
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$700
2004
2005
2006
2007
2008
Process
Taking share from traditional DCS players
Building upon scalable Logix platform
(Multiple Control Discipline Core)
Extending into process safety, advanced
process control, asset management and
condition monitoring
Adding domain expertise -
globally
Sales growth of  27%; 57% with acquisitions
Winning larger projects at new customers
Integrating ICS Triplex and Pavilion
Benefiting from strategic relationships (E+H,
OSI)
$9B available market; 7.4% CAGR
Heavy industry and consumer
opportunities
Large market with attractive growth in all
regions
Source:???
Revenue
Revenue
2008 Highlights
2008 Highlights
Strategy
Strategy
Market Opportunity
Market Opportunity
40+% CAGR
Core Investments + Acquisitions Building Process Leadership and Depth


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2008 Rockwell Automation, Inc. All rights reserved.
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Deliver comprehensive suite (integrated,
modular and scalable)
Leverage RA manufacturing knowledge and
installed base
Deliver complete solutions for customers’
aging business systems
Industry applications for key verticals
Expand RA partner and delivery capability
Evolve software business model
Generate long term revenue stream
Winning at key new customers (e.g. Tata –
Nano)
Continued build-out of Factory Talk portfolio
Next
generation
visualization
ViewPoint
Integrating Incuity and Pavilion offerings
Leveraging 3
rd
parties for innovative solutions
Delmia –
Virtual Design and Production
Microsoft –
Visualization and Collaboration
OSISoft –
Historian
$4.3B available market; 12% CAGR
Highly fragmented, many small players
Replace internally developed systems
Customers value seamless information flow from
the plant floor to enterprise and supply chain
Design &
Configuration
Production
Management
Data
Management
Quality &
Compliance
Asset 
Management
Performance
& Visibility
Information:  FactoryTalk
Market Opportunity
Market Opportunity
Strategy
Strategy
2008 Highlights
2008 Highlights
Large, Growing, Highly Fragmented Market . . . Positioning for the Future


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2008 Rockwell Automation, Inc. All rights reserved.
16
RA & Cisco Response
RA & Cisco Response
Market Trends
Market Trends
Network Convergence
Broad adoption of Ethernet throughout
the Production Environment
Opportunities:
Simplified, Open,
Plant-wide Infrastructure
High performance, cost effective, secure
Multi-mode: Control, Data, Video, Voice,
Mobility, ...
Challenges:
IT vs. Production Culture Clash
IT’s emphasis on security
and manageability
Production’s emphasis on availability
and performance
Joint endorsement of EtherNet/IP
-
Standard-unmodified technology
-
Broad global adoption
Rockwell Automation and Cisco
-
Reference Architecture
-
Co-branded managed switches
Full portfolio of EtherNet/IP products
Expanding network services capabilities
16
RA and Cisco: Unique, Game-
Changing Relationship


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2008 Rockwell Automation, Inc. All rights reserved.
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$2,000
2004
2005
2006
2007
2008
Traditional
Intelligent
Intelligent Motor Control
Differentiated Intelligent Motor Control approach
-
Motor & process performance
-
Motor protection & reliability
-
Premier integration
Lead offering / large installed base in heavy
industries
Maintain / extend –
top 3 global position
Energy efficiency as a top business driver
Need for improved power quality and reliability
Increasing integration of power and control
Increased buying influence by OEMs
Infrastructure investments in emerging markets
Next generation PowerFlex platform
IEC-style IntelliCENTER MCCs
Integrated machine safety features and
ArcShield protection
Integrated Condition Monitoring
Regionalize production base
(China, Poland, Brazil, Mexico, …)
Improve Customers’
Energy Efficiency and Asset Utilization
Market Trends
Market Trends
Strategy
Strategy
2008 Highlights
2008 Highlights
Revenue
Revenue
53%
53%
47%
47%
18% CAGR


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2008 Rockwell Automation, Inc. All rights reserved.
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$2,000
2004
2005
2006
2007
2008
Solutions & Services
Leverage solutions and services to achieve
greater customer intimacy
Lead with consulting and assessments to build
recurring services revenues
Build repeatable applications to ensure quality
and productivity
Differentiate RA through global solution and
service excellence
$16B available market; approximately 8% CAGR
Customers outsourcing service and solution
delivery –
skilled labor shortage
Emerging markets have a greater need for
solutions and services capabilities
Sales growth of 29%
Greater than 40% organic growth in process
applications
Expanded the percentage of services
revenue that is under contract
Solutions & Services Becoming a Larger Portion of Revenue Base
Market Opportunity
Market Opportunity
Revenue
Revenue
Strategy
Strategy
2008 Highlights
2008 Highlights
18% CAGR


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2008 Rockwell Automation, Inc. All rights reserved.
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Repeatable Solutions for Industry
Specialty Chemical
Formulation & Mixing
Chemical Synthesis
Mining & Cement
Material Handling
Raw Mill & Kiln Control
Waste Fuel Control
Consumer Packaged Goods
Tracking & Tracing
Production Management
Clean In Place (CIP)
Batch Mixing & Blending
Brewhouse Automation
Fluid Routing
Energy & Combustion Control
Pulp & Paper
Digesters & Boilers
Tissue & Paper Machines
Printing
Life Sciences
Full MES & Compliance
Formulation & Filling
Solid Dosage Suite
Oil & Gas
On Shore Production Facilities
Safety/Critical Control Systems
Pipelines & Off Shore Platforms
Metals
Material Handling
Melting & Forming
Processing & Finishing
Automotive/Tire & Rubber
MES Systems
Body, Paint & Assembly
Mixers & Tire Machines
Power & Infrastructure
Flue Gas Scrubbing
Solar & Wind Power Generation
Alternative Energy
Repeatable Solutions:  Reusable Engineering, Tools & Processes to Reduce Cost and Time
Domain Expertise to Deliver Industry-Specific Applications


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2008 Rockwell Automation, Inc. All rights reserved.
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Solutions Success Story
Demonstrates the Strength of Integrated Architecture Combined with Safety
Technology and Domain Expertise
A top three global Oil & Gas company
selects Rockwell Automation to upgrade
controls on turbo machinery driven
compressor station
Customer sought to take advantage of improved control
technologies to run turbines more efficiently and reliably.
Reliability, safety, sustainability and expertise were key factors in
source selection.
RA’s solution is built upon the Logix and Integrated Architecture
platform, with domain expertise provided by ICS Triplex personnel.
Value to Rockwell: Initial order $1M, with $10M
total potential
P1
F2
T1
F1
P2
Td
Pd
Stg.2
ACC
Stg.1
T2
T6000 UNIT CONTROL
Suction Prot   Anti-Surge  Startup/Shutdown   Capacity Cont   Load Sharing   Lube/Seal Contr
S*3
Lube Oil
Seal Gas
3 -
8
Press.
Overr.


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2008 Rockwell Automation, Inc. All rights reserved.
21
Rockwell Automation earned largest-ever
order with a $37.1M contract from FedEx,
spanning products, solutions and
services
Upgrade of existing package handling systems at the
Tennessee superhub with the latest RA control platforms
and information technology.
RA will provide installation, project management, and risk
analysis/mitigation to ensure smooth cutover to new
system.
RA will deliver $4.5M of services, including  24/7 production
support, network services and custom training.
Solutions Success Story
Demonstrates the Power of a Broad Portfolio of Products, Solutions and Services


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2008 Rockwell Automation, Inc. All rights reserved.
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Expanding Services Portfolio
Lifecycle Parts Management
Complete Life Cycle Parts Services
(e.g. Storeroom Management)
Maintenance Services
Reliability & Maintenance Programs
(e.g. Condition Monitoring)
System Support & Optimization
Process Optimization Services
(Discrete, Process, Drive Systems)
Sustainability Services
Network Design Services
Safety Services
Remote Monitoring & Diagnostics
Transactional Services
Contract Services
Repair & Renewal Parts
Remanufacturing
Exchange Services
Legacy Product Support
Training
Instructor-led Training
Self-paced Training
On-Site Support
Troubleshooting, Repair
& Maintenance
Phone Support
Real-time Technical Support
Tiered Support Offerings
Assess & Consult
Evaluation of plant
floor technical skills,
procedures,
equipment operation,
spare parts inventory
Collaborating with Customers to Solve Business Challenges


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2008 Rockwell Automation, Inc. All rights reserved.
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Sustainable Production
Environment
Recovery and recycling
Raw material reduction and process optimization
Emissions monitoring and optimization
Responsible product and package design
Safety
Worker and machine safety
Community and process safety
Product and supplier quality
Energy
Energy efficiency through process improvements and conservation
Assist with energy recovery
Renewable energy alternatives
Cleaner . . . Safer . . . More Energy Efficient


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2008 Rockwell Automation, Inc. All rights reserved.
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Pavilion Improves Manufacturing Processes
Enhance Profitability
Increase Production
Unlock capacity
Maximize throughput
Reduce Manufacturing Costs
Use less energy per unit of output
Use less raw materials in production
Improve Product Quality
Minimize variability
Reduce deviation from specifications
Reduce Environmental Risk
Achieve active emissions compliance
Support emissions trading
Catalytic Acquisition Expands Process Capabilities


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2008 Rockwell Automation, Inc. All rights reserved.
25
Sustainability Success Story
Coca-Cola retains Rockwell Automation for
Project esKO Energy Monitoring System
Objective
is
to
reduce
energy
consumption
and
CO
2
emissions.
Project focuses on establishing a baseline energy monitoring
solution pilot to determine/quantify energy reduction opportunities
within the Coca-Cola system.
Value to Rockwell:  $1.3M including power monitors,
Logix controllers, RSEnergyMetrix, turnkey services and
Endress+Hauser instrumentation.
Supports Coca-Cola’s Commitment to Growing its Business
Without Growing its Carbon Footprint


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2008 Rockwell Automation, Inc. All rights reserved.
26
$500
2004
2005
2006
2007
2008
Leverage Logix platform to deliver integrated
machine and process safety solutions
Leverage ICS Triplex safety solutions to
expand RA opportunities in process
Expand product portfolio and organizational
competency
# 1 global market share position
Enhanced GuardLogix portfolio
Cedes Safety and Automation acquisition
expands light curtain offering
ICS Triplex launches AADvance, platform
wins InTech Innovation Award 2008
$3.2B available market; approx. 12% CAGR
Machinery: $1.8B market
Process:    $1.4B market
Customer emphasis on social responsibility
and sustainability
Globalization of safety standards
Safety
Market Opportunity
Market Opportunity
Revenue
Revenue
Strategy
Strategy
2008 Highlights
2008 Highlights
51% CAGR
Well-Positioned to Extend Safety Market Leadership


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2008 Rockwell Automation, Inc. All rights reserved.
27
7%
23%
13%
7%
50%
U.S.
Canada
LA
AP
EMEA
Globalization –
Responding to Market Shifts
Original
Original
Goal:
Goal:
50%
50%
of
of
Revenue
Revenue
Outside
Outside
of
of
U.S.
U.S.
by
by
2009
2009
Achieved
Achieved
in
in
2008
2008
Shanghai, China (3rd Factory)
Manufacturing, Application Engineering and Research Center
Singapore –
Asian Business Center
Manufacturing and Business HQ
Katowice, Poland
Manufacturing, Application Engineering, Shared Services Center and
Software Development
Monterrey,  Mexico
Manufacturing and Application Engineering
2004 Incl. Power Systems
4%
61%
8%
9%
18%
2008
New Goal: 60% of Revenue Outside of U.S. by 2013


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2008 Rockwell Automation, Inc. All rights reserved.
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$450
2004
2005
2006
2007
2008
Globalization –
Latin America
Q1 forecast solid; beyond Q1 less certain
Expect growth but lower than 2008
Execute on strategic initiatives
Realize revenue synergies from ICS Triplex and 
Pavilion
$414M in sales, 14% growth ex-currency
Increased backlog 30%
Broadened customer base and expanded
sales coverage in region
Extended manufacturing footprint
Growth rates moderating but above global
averages
Resource-based industries strong; emerging
consumer market
Political and economic stability across vast
majority of region
Higher rates of inflation becoming a concern
Drive to Market Share Similar to U.S.
Market Overview
Market Overview
2008 Results
2008 Results
Revenue
Revenue
2009 Outlook
2009 Outlook
26% CAGR


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2008 Rockwell Automation, Inc. All rights reserved.
29
$800
2004
2005
2006
2007
2008
China,India,SE Asia
Other Asia
Globalization –
Asia Pacific
Economies will continue to expand, but at a
slower pace in 2009
Opportunity rich region across multiple
industries
Focus on optimizing core business and
realize portfolio expansion opportunities
Specific execution plans for key verticals
$717M in sales; 16% growth ex-currency
Improved infrastructure and business presence
Business leadership
Domain expertise
Local design and manufacturing
Channel / partner network
Continued to invest / position business for
long-term success
China and India continue to lead growth
Significant FDI continues to flow into the
region
Localizing Core Business Functions
Market Overview
Market Overview
Revenue
Revenue
2008 Results
2008 Results
2009 Outlook
2009 Outlook
15% CAGR


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2008 Rockwell Automation, Inc. All rights reserved.
30
$250
2004
2005
2006
2007
2008
Globalization –
China
Strong backlog going into 2009
Increased Logix penetration and adoption
Taking market share in process industries and
with OEMs
Continued investment in infrastructure and
market access
Benefit from Hengsheng acquisition and Hebei
strategic partnership
~$7B available market; 15% CAGR
Second largest market for Logix
Continued investment in infrastructure and
power centric industries
Emerging growth in consumer industries
Strong demand for energy efficient
solutions
>$200M in sales; 37% growth
Logix grew ~45%
30+% growth in systems/solutions led by
automotive, tire and oil & gas industries
Expanded manufacturing presence
Continued to invest/position business for
long term success
Poised to Gain Market Share
Market Overview
Market Overview
2008 Results
2008 Results
2009 Outlook
2009 Outlook
Revenue
Revenue
24% CAGR


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2008 Rockwell Automation, Inc. All rights reserved.
31
Acquisitions as a Catalyst
Largest
independent …
top 3 market
position
Highly scalable
technology …
complementary
to RA’s Logix
platform
Leading position
in Ireland and
Western Europe
Unique modular
construction
approach
Solvent recovery
systems
Outstanding IP
portfolio
Improves mfg.
profitability and
reduces risk
Value-First
customer
engagement
methodology
Process Safety
Solutions
Life Science
Application /
Delivery Expertise
Advanced Process
Control &
Optimization
Safety Light
Curtains
High quality
portfolio of
machinery safety 
optoelectronics
products
Opportunity to
increase market
share at OEMs
Enterprise
Manufacturing
Intelligence (EMI)
Fills EMI gap in
our plant wide
information
strategy
Innovative data
model applicable
to MES and IA
evolution
Chinese Heavy
Industry Integrator
Electrical power
and heavy
process
experience
Serves fast
growing Mid /
West China
X
X
X
X
X
X
X
Rockwell Automation Growth Initiatives
Rockwell Automation Growth Initiatives
X
X
X
X
X
X
Sustainability
Globalization
Safety
Information
Process
X
X
X
X
X
TM


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2008 Rockwell Automation, Inc. All rights reserved.
32
Why Rockwell?
Long-term sustainable growth
Automation markets have grown in excess of GDP growth
Expanding addressable market…Process, Safety, Information and Services
Emerging markets today…and as they transition to consumer economies
Diversification
Expanding product, solutions and services portfolio
End markets and applications
Geographic
Competitive differentiation
Technology leader…focused on innovation
Domain expertise
Financial strength
Strong balance sheet and cash flow generation
Best in class ROIC; an intellectual capital business
Strong operating margins over the cycle
A Superior Long-Term Investment


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
Investor Conference
Ted Crandall, SVP and CFO
November 19, 2008


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2008 Rockwell Automation, Inc. All rights reserved.
34
Full Year 2008 Results:  Summary
Q4
Full Year
Revenue Growth (Excluding Currency Translation)
6%
9%
Segment Operating Margin
(1)
18%
18%
Diluted EPS
(1)
$1.08
$4.11
Free Cash Flow
$197.2M
$458.3M
ROIC
24.0%
24.0%
Stock Repurchased
2.5M shares
6.7M shares
(1) Excluding the impact of special charges
2008
Another Strong Year in a Challenging Environment


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2008 Rockwell Automation, Inc. All rights reserved.
35
2008 Growth by Region
Region
Adj. for Currency
U.S.
2,850.8
$     
6%
6%
Canada
396.4
16%
6%
EMEA
1,319.0
25%
13%
Asia Pacific
717.2
22%
16%
Latin America
414.4
25%
14%
TOTAL
5,697.8
$     
14%
9%
Sales
As Reported
Reported
Increase vs. 2007


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2008 Rockwell Automation, Inc. All rights reserved.
36
First long term maturity is in 2017
A-1, P-1 commercial paper rating
90% of debt is at fixed interest rates
Capital Structure
$100
$250
$250
$250
$200
CP
2017
2028
2037
2098
Maturities
At 9/30/08
6.70%
6.25%
5.20%
5.65%
Debt / Capital
At 9/30/08
($ millions)
37%
Total Debt
63%
Shareowners’
Equity
Strong Balance Sheet / Solid Liquidity
Debt/Capital
37%
Net Debt/Capital
20%
Debt/EBITDA
1.0X
EBITDA/Interest Expense
15X
Dividends as % of FCF
37%


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2008 Rockwell Automation, Inc. All rights reserved.
37
Global Environment
Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
37
FY09 will be a More Challenging Year
Y/Y Change (%)
Y/Y Change (%)
Y/Y Change (%)
Index
Source: IMF World Economic Outlook (October 2008).
Note: Regional aggregates compiled by Rockwell Automation based on Global Insight data.
Source: Global Insight World Industry Service (October 2008).
>50 Expansion
<50 contraction
Note: Regional aggregates compiled by Rockwell Automation based on Global Insight data.
Source: Global Insight World Industry Service (October 2008).
Note: Regional aggregates compiled by Rockwell Automation.
Source:
The
Markit
Group;
JPMorgan
Chase;
Bloomberg;
Global
Insight.
Real GDP
Real GDP
Industrial Production
Industrial Production
Nominal Cap Ex -
Nominal Cap Ex -
Mfg
Mfg
Global Manufacturing PMI
Global Manufacturing PMI


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2008 Rockwell Automation, Inc. All rights reserved.
38
2009  Headwinds/Tailwinds
Headwinds
Tailwinds
Credit market environment
Global economic slowdown
Currency
Business mix
Currency
Inflation
Emerging market growth
Productivity
Q4 restructuring
Share count


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2008 Rockwell Automation, Inc. All rights reserved.
39
2009 Guidance
Note:  As of November 11, 2008
Revenue Growth
Excluding Currency Translation
Currency Translation
Segment Operating Margin
(1)
Diluted EPS
(1)
Free Cash Flow
(2)
(1)
2008 results exclude the impact of special charges
(2)
2009
includes
cash
outflow
related
to
the
Q4
FY08
restructuring
charges
2008 Results
2009 Outlook
$3.10 to $3.60
$4.11
-
1% to -
5%
9%
5%
18%
-
5%
15.0% to 16.5%
$458.3M
~90% of Net Income


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
Appendix
Reconciliation to Non-
GAAP Measures


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
41
Revenue Growth Excluding Currency
($ in millions)
2007
Sales
Effect of
Excluding
Changes in
Changes in
Sales(a)
Currency
Currency(b)
Sales(c)
United States
730.7
$   
(0.2)
$         
730.5
$        
709.9
$     
3%
3%
Canada
99.8
(0.3)
99.5
96.4
4%
3%
Europe, Middle East, Africa
338.2
(21.6)
316.6
292.2
16%
8%
Asia-Pacific
198.8
(1.7)
197.1
168.1
18%
17%
Latin America
116.8
(9.6)
107.2
103.9
12%
3%
Total
1,484.3
$
(33.4)
$       
1,450.9
$     
1,370.5
$  
8%
6%
2007
Sales
Effect of
Excluding
Changes in
Changes in
Sales(a)
Currency
Currency(b)
Sales(c)
United States
2,850.8
$
(7.8)
$         
2,843.0
$     
2,687.0
$  
6%
6%
Canada
396.4
(35.3)
361.1
341.1
16%
6%
Europe, Middle East, Africa
1,319.0
(127.9)
1,191.1
1,054.2
25%
13%
Asia-Pacific
717.2
(32.2)
685.0
588.8
22%
16%
Latin America
414.4
(33.9)
380.5
332.8
25%
14%
Total
5,697.8
$
(237.1)
$     
5,460.7
$     
5,003.9
$  
14%
9%
2008
Revenue Growth
x-currency(b)/(c)
Revenue Growth
(a)/(c)
Revenue Growth
(a)/(c)
Revenue Growth
x-currency(b)/(c)
Three Months Ended September 30,
2008
Twelve Months Ended September 30,
Reconciliation to Non-GAAP Measures


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
42
Reconciliation to Non-GAAP Measures cont’d
Earnings
Per
Share
from
Continuing
Operations
Excluding
Special
Charges
($
in
millions
except
per
share
amounts)
Quarter Ended
September 30,
2008
2008
2007
2006
2005
2004
Income from continuing operations
125.6
$  
577.6
$  
569.3
$  
529.3
$  
447.7
$  
316.1
$  
Special charges, net of tax
30.4
30.4
27.7
-
-
-
Gain on sale of investment, net of tax
-
-
-
(12.0)
-
-
Income from continuing operations excluding special items
156.0
$  
608.0
$  
597.0
$  
517.3
$  
447.7
$  
316.1
$  
Diluted Earnings Per Share (EPS)
EPS from continuing operations
0.87
$    
3.90
$    
3.53
$    
2.94
$    
2.39
$    
1.65
$    
Special charges, net of tax
0.21
0.21
0.17
-
-
-
Gain on sale of investment, net of tax
-
-
-
(0.07)
-
-
EPS from continuing operations excluding special items
1.08
$    
4.11
$    
3.70
$    
2.87
$    
2.39
$    
1.65
$    
Average diluted shares
145.1
148.2
161.2
179.9
187.2
191.1
Quarter Ended
Year Ended
September 30,
September 30,
2008
2008
Cash provided by continuing operating activities
244.5
$  
596.8
$  
Capital expenditures of continuing operations
(48.2)
(151.0)
Tax payments related to the gain on divestiture
of Power Systems
0.2
7.9
Excess income tax benefit from the exercise
of stock options
0.7
4.6
Free cash flow
197.2
$  
458.3
$  
Free
Cash
Flow
($
in
millions)
Twelve Months Ended September 30,


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
43
Reconciliation to Non-GAAP Measures cont’d
Return
On
Invested
Capital
($
in
millions)
2008
2007
2006
2005
2004
(a) Return
Income from continuing operations before accounting change
577.6
$  
569.3
$  
529.3
$  
447.7
$  
316.1
$  
Income from Power Systems discontinued operating activities
-
42.3
98.8
70.7
38.0
Interest expense (1)
68.2
63.8
58.4
45.8
41.7
Income tax provision (1)
231.3
246.6
263.3
218.6
84.0
Purchase accounting depreciation and amortization (1)
24.2
16.9
13.3
14.7
27.3
Special charges
46.7
43.5
-
-
-
Gain on sale of investment
-
-
(19.9)
-
-
Return
948.0
982.4
943.2
797.5
507.1
(b) Average Invested Capital
Short-term debt
325.1
404.0
115.6
0.4
3.6
Long-term debt
804.5
544.3
746.9
752.2
760.0
Shareowners' equity
1,798.5
1,959.9
1,691.9
1,870.1
1,689.2
Impairments of goodwill and intangibles
-
43.2
108.0
108.0
108.0
Accumulated amortization of goodwill and intangibles
619.0
632.5
682.5
659.7
645.4
Cash and cash equivalents
(728.0)
(678.8)
(353.2)
(471.7)
(339.8)
Average invested capital
2,819.1
2,905.1
2,991.7
2,918.7
2,866.4
(c) Adjusted Effective Tax Rate
Income tax provision (1)
231.3
246.6
263.3
218.6
84.0
Separately reported tax items in continuing operations
-
-
-
19.7
46.3
Income tax provision before separately reported tax items
231.3
246.6
263.3
238.3
130.3
Income from continuing operations and discontinued operating
activities before income taxes
808.9
$  
858.2
$  
891.4
$  
737.0
$  
438.1
$  
Adjusted effective tax rate
28.6%
28.7%
29.5%
32.3%
29.7%
(a) / (b) * (1-c) Return On Invested Capital
24.0%
24.1%
22.2%
18.5%
12.4%
(1)  Includes amounts related to both continuing and discontinued operations.
Twelve Months Ended September 30,


Copyright ©
2008 Rockwell Automation, Inc. All rights reserved.
44
The following is a reconciliation of revenue growth excluding changes in currency to revenue growth for
our fiscal year 2008 results and our fiscal year 2009 outlook.
Revenue growth excluding changes in currency
9%
-
1% to -
5%
Currency translation
5%
-
5%
Revenue growth
14%
-
6% to -
10%
Fiscal Year 2009
Outlook
Fiscal Year 2008 Results
As Compared To
Fiscal Year 2007 Results
Reconciliation to Non-GAAP Measures cont’d
Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)
($ in millions)
Twelve Months
Ended
September 30,
2008
Income from continuing operations
577.6
$  
Interest expense
68.2
Provision for income taxes
231.3
Depreciation and amortization
136.5
EBITDA
1,013.6
$