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Income Taxes (Tables)
12 Months Ended
Dec. 31, 2012
Income Taxes [Abstract]  
Summary of Company's benefit for income taxes
 
   
2012
   
2011
 
Deferred:
           
Federal
 
$
(535,089
 
$
(563,837
State and local
   
(406,952
)
   
(144,204
)
Total deferred
   
(942,041
)
   
(708,041
)
                 
Total benefit for income taxes
   
(942,041
)
   
(708,041
)
Less: valuation reserve
   
942,041
     
708,041
 
Income Tax provision
 
$
-
   
$
-
 
 
Summary of reconciliation of the federal statutory rate
 
   
2012
   
2011
 
             
Benefit for income taxes at federal statutory rate
   
34.0
%
   
34.0
%
State and local income taxes, net of federal benefit
   
10.6
     
5.3
 
Differences attributable to change in state business apportionment
   
7.0
         
Other
   
1.7
     
(2.2
Less valuation allowance
   
(53.3
   
(37.1
)
Effective income tax rate
   
0.0
%
   
0.0
%
 
Schedule of net deferred tax asset
 
   
2012
   
2011
 
Net operating loss carryforward
 
$
1,443,296
   
$
799,408
 
Bad debt reserve
   
75,163
     
17,289
 
Employee stock compensation
   
334,393
     
94,688
 
Depreciation
   
(370
)
   
(944
)
Total before valuation reserve
   
1,852,482
     
910,441
 
Less valuation reserve
   
(1,852,482
)
   
(910,441
)
                 
Net deferred tax asset
 
$
-
   
$
-