Note 12 - Segment Reporting

3 Months Ended

Mar. 31, 2022

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

12.         Segment Reporting

As a result of the CarZeus Purchase Transaction on August 1, 2021, the Company determined that operates in two reportable segments: Automotive digital marketing and used vehicle acquisition and resale through the Company’s Tradein Expert subsidiary. The automotive digital marketing segment consists of all aspects related to automotive digital marketing, whereas the used vehicle acquisition and resale segment consists solely of the used vehicle acquisition and wholesale reselling business. Revenues generated by the automotive digital marketing segment primarily represent lead generation and digital advertising, while revenues generated by the used vehicle acquisition and resale segment primarily represent used car vehicle sales.

The segment performance is reviewed by the chief executive officer at the operating income (loss) level. The following table provides segment reporting of the Company for the three months ended  March 31, 2022:

Three Months Ended March 31, 2022
(In thousands)	Automotive digital marketing			Used vehicle acquisition & resale			Total
Revenues	$	14,713		$	4,351		$	19,064
Cost of sales		10,954			4,206			15,160
Gross profit		3,759			145			3,904
Operating loss		(3,649	)		(257	)		(3,906	)
Total assets		28,236			1,401			29,637