Note 11 - Business Segment Information

12 Months Ended

Dec. 31, 2021

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

11.         Business Segment Information

As a result of the CarZeus Purchase Transaction on July 31, 2021, the Company has determined that it now operates in two reportable segments: Automotive digital marketing and used vehicle acquisition and resale through the Company’s Tradein Expert subsidiary. The automotive digital marketing segment consists of all aspects related to automotive digital marketing, whereas the used vehicle acquisition and resale segment consists solely of the used vehicle acquisition and wholesale reselling business. Revenues generated by the automotive digital marketing segment primarily represent lead generation and digital advertising, while revenues generated by the used vehicle acquisition and resale segment primarily represent used car vehicle sales as described in Note 1.

The performance of the segments is reviewed by the chief executive officer at the operating income (loss) level. The following table provides segment reporting of the Company for the year ended  December 31, 2021:

Year Ended December 31, 2021
(In thousands)	Automotive digital marketing		Used vehicle acquisition & resale		Total
Revenues	$	66,259	$	5,326	$	71,585
Cost of sales		46,300		4,954		51,254
Gross profit		19,959		372		20,331
Operating loss		6,022		443		6,465
Total assets		33,122		2,010		35,132