Delaware
|
|
1-34761
|
|
33-0711569
|
|||
(State or other jurisdiction of incorporation)
|
|
(Commission File Number)
|
|
(IRS Employer Identification No.)
|
18872 MacArthur
Boulevard, Suite 200, Irvine, California
|
92612-1400
|
|
|||||||
(Address of principal executive offices)
|
(Zip Code)
|
|
☐
|
Written
communications pursuant to Rule 425 under the Securities Act (17
CFR 230.425)
|
|
☐
|
Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
|
|
☐
|
Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17
CFR 240.14d-2(b))
|
|
☐
|
Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17
CFR 240.13e-4(c))
|
Emerging
growth company
|
|
☐
|
If an emerging growth company, indicate by check mark if the
registrant has elected not to use the extended transition period
for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange
Act.
|
|
☐
|
|
Item 2.02
|
Results of Operations and Financial Condition.
|
Item 9.01
|
Financial Statements and Exhibits
|
|
AUTOBYTEL INC.
|
|
|
By:
|
/s/ Glenn E.
Fuller
|
|
|
Glenn
E. Fuller, Executive Vice President, Chief Legal and Administrative
Officer and Secretary
|
Exhibit
No.
|
|
Description
of Document
|
|
|
|
99.1
|
|
Press Release dated
August 3, 2017
|
99.2
|
|
Transcript of
Autobytel Inc.’s Conference Call dated August 3, 2017 and
Conference Call Presentation Slides
|
|
June 30,
|
December 31,
|
|
2017
|
2016
|
Assets
|
|
|
Current
assets:
|
|
|
Cash
and cash equivalents
|
$44,555
|
$38,512
|
Short-term
investment
|
252
|
251
|
Accounts
receivable (net of allowances for bad debts and customer credits of
$889 and $1,015 at June 30, 2017 and December 31, 2016,
respectively)
|
25,219
|
33,634
|
Deferred
tax asset
|
-
|
4,669
|
Prepaid
expenses and other current assets
|
1,449
|
901
|
Total current assets
|
71,475
|
77,967
|
Property
and equipment, net
|
4,504
|
4,430
|
Investments
|
680
|
680
|
Intangible
assets, net
|
21,035
|
23,783
|
Goodwill
|
42,821
|
42,821
|
Long-term
deferred tax asset
|
25,832
|
14,799
|
Other
assets
|
694
|
801
|
Total assets
|
$167,041
|
$165,281
|
|
|
|
Liabilities and Stockholders' Equity
|
|
|
Current
liabilities:
|
|
|
Accounts
payable
|
$8,491
|
$9,764
|
Accrued
employee-related benefits
|
2,065
|
4,530
|
Other
accrued expenses and other current liabilities
|
7,498
|
8,315
|
Current
portion of term loan payable
|
4,125
|
6,563
|
Total current liabilities
|
22,179
|
29,172
|
Convertible
note payable
|
1,000
|
1,000
|
Long-term
portion of term loan payable
|
6,000
|
7,500
|
Borrowings
under revolving credit facility
|
8,000
|
8,000
|
Total liabilities
|
37,179
|
45,672
|
|
|
|
Commitments
and contingencies
|
-
|
-
|
|
|
|
Stockholders'
equity:
|
|
|
Preferred
stock, $0.001 par value; 11,445,187 shares authorized
|
|
|
Series
A Preferred stock, none issued and outstanding
|
-
|
-
|
Series
B Preferred stock; shares issued and outstanding as of June 30,
2017 and December 31, 2016 was 0 and 168,007,
respectively
|
-
|
-
|
Common
stock, $0.001 par value; 55,000,000 shares authorized; 12,868,769
and 11,012,625 shares issued and outstanding as of June 30, 2017
and December 31, 2016, respectively
|
13
|
11
|
Additional
paid-in capital
|
352,979
|
350,022
|
Accumulated
deficit
|
(223,130)
|
(230,424)
|
Total stockholders' equity
|
129,862
|
119,609
|
Total
liabilities and stockholders' equity
|
$167,041
|
$165,281
|
|
Three Months Ended
|
Six Months Ended
|
||
|
June 30,
|
June 30,
|
||
|
2017
|
2016
|
2017
|
2016
|
Revenues:
|
|
|
|
|
Lead
fees
|
$26,347
|
$30,508
|
$55,439
|
$62,504
|
Advertising
|
7,999
|
5,275
|
15,967
|
9,041
|
Other
revenues
|
245
|
365
|
526
|
850
|
Total
revenues
|
34,591
|
36,148
|
71,932
|
72,395
|
Cost
of revenues
|
23,955
|
22,227
|
48,385
|
44,839
|
Gross
profit
|
10,636
|
13,921
|
23,547
|
27,556
|
|
|
|
|
|
Operating
expenses:
|
|
|
|
|
Sales
and marketing
|
3,229
|
4,384
|
6,992
|
10,061
|
Technology
support
|
3,188
|
3,645
|
6,441
|
7,832
|
General
and administrative
|
2,791
|
3,686
|
6,273
|
7,059
|
Depreciation
and amortization
|
1,201
|
1,254
|
2,430
|
2,540
|
Litigation
settlements
|
(25)
|
4
|
(50)
|
(1)
|
Total
operating expenses
|
10,384
|
12,973
|
22,086
|
27,491
|
Operating
income
|
252
|
948
|
1,461
|
65
|
Interest
and other income (expense), net
|
(96)
|
(213)
|
(196)
|
(437)
|
Income
(loss) before income tax provision (benefit)
|
156
|
735
|
1,265
|
(372)
|
Income
tax provision (benefit)
|
(166)
|
305
|
459
|
(127)
|
Net
income (loss) and comprehensive income (loss)
|
$322
|
$430
|
$806
|
$(245)
|
|
|
|
|
|
Basic
earnings (loss) per common share
|
$0.03
|
$0.04
|
$0.07
|
$(0.02)
|
Diluted
earnings (loss) per common share
|
$0.02
|
$0.03
|
$0.06
|
$(0.02)
|
|
|
|
|
|
S
hares used in computing earnings (loss) per common share (in
thousands):
|
|
|
|
|
Basic
|
11,149
|
10,593
|
11,030
|
10,551
|
Diluted
|
13,344
|
13,295
|
13,326
|
10,551
|
|
Three Months Ended
|
|
Six Months Ended
|
|
|
March 31, 2017
|
June 30, 2017
|
|
June 30, 2017
|
|
|
|
|
|
Net
income
|
$484
|
$322
|
|
$806
|
Amortization
of acquired intangibles
|
1,387
|
1,359
|
|
2,746
|
Non-cash
stock based compensation
|
|
|
|
|
Cost
of revenues
|
20
|
19
|
|
39
|
Sales
and marketing
|
412
|
402
|
|
814
|
Technology
support
|
127
|
134
|
|
261
|
General
and administrative
|
452
|
389
|
|
841
|
Total
non-cash stock-based compensation
|
1,011
|
944
|
|
1,955
|
Acquisition
costs
|
-
|
-
|
|
-
|
Severance
costs
|
-
|
57
|
|
57
|
Litigation
settlements
|
(25)
|
(25)
|
|
(50)
|
Income
taxes
|
625
|
(166)
|
|
459
|
|
|
|
|
|
Non-GAAP
income
|
$3,482
|
$2,491
|
|
$5,973
|
|
|
|
|
|
Weighted
average diluted shares
|
13,309
|
13,344
|
|
13,326
|
|
|
|
|
|
Diluted
GAAP EPS
|
$0.04
|
$0.02
|
|
$0.06
|
EPS
impact of adjustments
|
0.23
|
0.16
|
|
0.39
|
Non-GAAP
EPS
|
$0.26
|
$0.19
|
|
$0.45
|
|
Three Months Ended
March 31, 2016
|
Three Months Ended
June 30, 2016
|
Six Months Ended
June 30, 2016
|
||||||||
|
As
Reported
|
Specialty
Finance
|
Adjusted
|
|
As
Reported
|
Specialty
Finance
|
Adjusted
|
|
As
Reported
|
Specialty
Finance
|
Adjusted
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
income (loss)
|
$(676)
|
$73
|
$(749)
|
|
$430
|
$70
|
$360
|
|
$(245)
|
$143
|
$(388)
|
Amortization
of acquired intangibles
|
1,426
|
-
|
1,426
|
|
1,403
|
-
|
1,403
|
|
2,829
|
-
|
2,829
|
Non-cash
stock based compensation
|
|
|
|
|
|
|
|
|
|
|
|
Cost
of revenues
|
14
|
-
|
14
|
|
15
|
-
|
15
|
|
28
|
-
|
28
|
Sales
and marketing
|
633
|
20
|
613
|
|
341
|
20
|
321
|
|
974
|
40
|
934
|
Technology
support
|
329
|
-
|
329
|
|
92
|
-
|
92
|
|
422
|
-
|
422
|
General and administrative
|
388
|
-
|
388
|
|
418
|
-
|
418
|
|
806
|
-
|
806
|
Total non-cash stock-based compensation
|
1,364
|
20
|
1,344
|
|
866
|
20
|
846
|
|
2,230
|
40
|
2,190
|
Acquisition
costs
|
429
|
-
|
429
|
|
148
|
-
|
148
|
|
577
|
-
|
577
|
Severance
costs
|
839
|
-
|
839
|
|
-
|
-
|
-
|
|
839
|
-
|
839
|
Litigation
settlements
|
(5)
|
-
|
(5)
|
|
4
|
-
|
4
|
|
(1)
|
-
|
(1)
|
Income
taxes
|
(432)
|
46
|
(478)
|
|
305
|
50
|
255
|
|
(127)
|
96
|
(223)
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-GAAP income
|
$2,945
|
$139
|
$2,806
|
|
$3,156
|
$140
|
$3,016
|
|
$6,102
|
$279
|
$5,823
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted
average diluted shares
|
13,346
|
13,346
|
13,346
|
|
13,295
|
13,295
|
13,295
|
|
13,412
|
13,412
|
13,412
|
|
|
|
|
|
|
|
|
|
|
|
|
Diluted
GAAP EPS
|
$(0.06)
|
$0.01
|
$(0.07)
|
|
$0.03
|
$0.01
|
$0.03
|
|
$(0.02)
|
$0.01
|
$(0.04)
|
EPS
impact of adjustments
|
$0.27
|
$0.00
|
$0.27
|
|
$0.21
|
$0.01
|
$0.20
|
|
$0.47
|
$0.01
|
$0.46
|
Non-GAAP
EPS
|
$0.22
|
$0.01
|
$0.21
|
|
$0.24
|
$0.01
|
$0.23
|
|
$0.45
|
$0.02
|
$0.43
|
|
2016
|
||||||||||||||||||
|
QTD 3/31/16
|
QTD 6/30/16
|
QTD 9/30/16
|
QTD 12/31/16
|
YTD 12/31/16
|
||||||||||||||
|
As Reported
|
Specialty Finance
|
Adjusted
|
|
As Reported
|
Specialty Finance
|
Adjusted
|
|
As Reported
|
Specialty Finance
|
Adjusted
|
|
As Reported
|
Specialty Finance
|
Adjusted
|
|
As Reported
|
Specialty Finance
|
Adjusted
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
Revenues
|
$36.2
|
$1.6
|
$34.6
|
|
$36.1
|
$1.6
|
$34.6
|
|
$43.9
|
$1.7
|
$42.2
|
|
$40.4
|
$1.4
|
$39.0
|
|
$156.7
|
$6.3
|
$150.4
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost
of revenues
|
22.6
|
1.2
|
21.4
|
|
22.2
|
1.2
|
21.0
|
|
28.2
|
1.2
|
26.9
|
|
25.8
|
1.0
|
24.7
|
|
98.8
|
4.7
|
94.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross
profit
|
13.6
|
0.4
|
13.2
|
|
13.9
|
0.4
|
13.5
|
|
15.8
|
0.4
|
15.3
|
|
14.6
|
0.4
|
14.2
|
|
57.9
|
1.7
|
56.3
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating
expenses
|
14.5
|
0.3
|
14.2
|
|
13.0
|
0.3
|
12.7
|
|
11.5
|
0.3
|
11.2
|
|
12.8
|
0.4
|
12.4
|
|
51.8
|
1.3
|
50.5
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating
income (loss)
|
(0.9)
|
0.1
|
(1.0)
|
|
0.9
|
0.1
|
0.8
|
|
4.3
|
0.1
|
4.1
|
|
1.8
|
(0.0)
|
1.9
|
|
6.1
|
0.3
|
5.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest
and other income (expense), net
|
(0.2)
|
-
|
(0.2)
|
|
(0.2)
|
-
|
(0.2)
|
|
(0.2)
|
-
|
(0.2)
|
|
1.2
|
-
|
1.2
|
|
0.6
|
-
|
0.6
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income
(loss) before income tax provision (benefit)
|
(1.1)
|
0.1
|
(1.2)
|
|
0.7
|
0.1
|
0.6
|
|
4.1
|
0.1
|
3.9
|
|
3.0
|
(0.0)
|
3.1
|
|
6.7
|
0.3
|
6.3
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income tax provision (benefit) (1)
|
(0.4)
|
0.0
|
(0.5)
|
|
0.3
|
0.0
|
0.3
|
|
1.3
|
0.0
|
1.3
|
|
1.6
|
(0.0)
|
1.7
|
|
2.8
|
0.1
|
2.7
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income (loss) and comprehensive income (loss)
|
$(0.7)
|
$0.1
|
$(0.7)
|
|
$0.4
|
$0.1
|
$0.4
|
|
$2.7
|
$0.1
|
$2.6
|
|
$1.4
|
$(0.0)
|
$1.4
|
|
$3.9
|
$0.2
|
$3.7
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-GAAP
Income
|
$2.9
|
$0.1
|
$2.8
|
|
$3.2
|
$0.1
|
$3.0
|
|
$6.5
|
$0.2
|
$6.3
|
|
$4.7
|
$0.0
|
$4.7
|
|
$17.3
|
$0.5
|
$16.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-GAAP
EPS
|
$0.22
|
$0.01
|
$0.21
|
|
$0.24
|
$0.01
|
$0.23
|
|
$0.49
|
$0.01
|
$0.47
|
|
$0.35
|
$0.00
|
$0.35
|
|
$1.30
|
$0.03
|
$1.27
|
OPERATOR:
|
This is Conference #55004737 |
|
|
Operator:
|
Good afternoon
everyone and thank you for participating in today’s
conference call to discuss Autobytel’s financial results for
the second quarter ended June 30, 2017.
|
|
|
|
Joining us today
are Autobytel’s president and CEO, Jeff Coats, the
company’s CFO, Kimberly Boren, and the company’s
outside investor relations advisor, Sean Mansouri with
Liolios Group.
|
|
|
|
Following their
remarks, we’ll open the call for your questions. I would now
like to turn the call over to Mr. Mansouri for some introductory
comments.
|
Sean
Mansouri:
|
Thank you. Before I
introduce Jeff, I remind you that during today’s call,
including the question and answer session, any projections and
forward-looking statements made regarding future events
Autobytel’s future financial performance are covered by the
safe harbor statements contained in today's press release, the
slides accompanying this presentation, and the company's public
filings with the SEC.
|
|
|
|
Actual events may
differ materially from those forward-looking statements.
Specifically, please refer to the company’s form 10-Q for the
quarter ended June 30, 2017, which was filed prior to this call as
well as other filings made by Autobytel with the SEC from time to
time.
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These filings
identify factors that could cause results to differ materially from
those forward-looking statements. There are slides included with
today’s presentation to help illustrate some of the points
being made and discussed during the call. The slides can be
accessed by visiting Autobytel’s website at
Autobytel.com.
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When there, go to
Investor Relations, and then click on events and presentations.
Please also know that during this call, and/or in the accompanying
slides, management will be disclosing non-GAAP income and non-GAAP
EPS.
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For purposes of its
2017 guidance, we’ll be adjusting 2016 revenues, non-GAAP
income and non-GAAP EPS to reflect the exclusion of the
company’s specialty finance leads product that was divested
at December 31, 2016.
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And for year over
year comparisons, prior year results, with the exception of cash
flow from operations for all periods presented are adjusted to
exclude the company’s specialty finance leads
product.
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These are non-GAAP
financial measures as defined by SEC regulation G. Reconciliations
of these non-GAAP financial measures to the most directly
comparable GAAP measures are included in today’s press
release and/or in the slides, which are posted on the
company’s website. And with that, I'll turn the call over to
Jeff.
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Jeff
Coats:
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Thank you, Sean.
Good afternoon everyone. Thank you for joining us today to discuss
our second quarter 2017 results.
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As a reminder to
those of you who are new to Autobytel, we are a pioneer and leading
provider of online digital automotive services, connecting
in-market car buyers with our dealer and manufacturer
customers.
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As discussed on our
first quarter earnings call, 2017 is proving to be a choppy year.
Following a robust beginning to the first quarter, we began seeing
a softening in the automotive market moving into the second
quarter. While we are still seeing the expected seasonal
improvement in the third quarter, the market softness appears to be
continuing.
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We made significant
headway in our objectives for 2017; we continue on our investments
in technology, consumer acquisition, the AutoWeb ad platform, and
our consumer facing sites.
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The metrics for
usedcars.com have also expanded quickly. Usedcars.com traffic grew
60 percent year over year in the second quarter, with low time
– with site low time improving by 72 percent, which
correspondingly reduced our bounce rate by more than 9 percent
since the re-launch.
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Despite a softening
macro environment in the auto industry, the traffic acquisition
issue noted in our press release today and the normal seasonal
setback from Q1, we continue to grow strongly our clicks business
in the second quarter.
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We continue to
qualify and integrate additional new traffic sources to further
accelerate growth in our clicks business, which will likewise
support our leads business.
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The paid search
field has become more complex, with many of our paid traffic
partners moving towards audience expansion marketing, which is
sometimes called similar or look-alike audiences.
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During Q2, we
identified that some of these audience expansions were not
converting to automotive purchases at a range of close rates
acceptable to us.
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This led us to halt
the traffic campaign in the second quarter. We are actively working
to implement solutions, and have already begun to rebuild our
original higher-quality traffic stream.
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We are also
continually looking to expand our methods and sources of traffic
generation for both leads and clicks and are constantly using close
rate data to identify if these new traffic sources are performing
to our high-quality standards.
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Given the actions
we are taking to address these traffic issues, and the widely
accepted expectation for auto sales decline in 2017, we are
lowering our 2017 revenue and adjusted EPS outlook. Over the coming
months, we expect to work through these issues and reestablish our
revenue and margin profiles.
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We have a variety
of initiatives in place that are meant to further diversify our
traffic acquisition, which we believe should provide a meaningful
amount of high quality traffic to help mitigate the loss of the
other traffic campaigns.
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Before commenting
further, I’d like to turn the call over to Kim and have her
take us through the important details of our Q2 financial results.
Kim?
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Kimberly
Boren:
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Thanks, Jeff, and
good afternoon everyone. As noted in our press release today, for
year over year comparative purposes, the results for all periods
presented and discussed on our call today, exclude our specialty
finance leads product, which was divested on December 31,
2016.
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For those of you
following along with our earnings presentation, on slide six, you
can see our quarter revenues worth 34.6 million, essentially
unchanged compared to the prior year adjusted quarter.
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Advertising
revenues increased 52 percent to $8 million, with click revenues up
76 percent to $6.5 million.
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Moving to slide
seven, you’ll see that we delivered approximately 2 million
automotive leads during the second quarter, compared to 2.1 million
last year; a slight reduction, resulting primarily from the
eliminated traffic discussed earlier. Note that this lead volume
reflects all leads sold to both the retail and the wholesale
channels.
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As a reminder, the
retail channel comprises leads sold directly to dealers, whereas
our wholesale channel reflects leads sold to OEMs and wholesale
partners that are then distributed to dealers.
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On slide eight,
you'll see that dealer counts stood at 24,464 at June
30th; a 2
percent decrease from Q1, driven primarily by changes at the
wholesale level.
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Similar to our
leads breakout, this dealer count reflects all of the dealers we
sell leads to, including both the wholesale and retail channels for
new cars. Moving on to advertising, our advertising revenues
increased 52 percent to $8 million compared to $5.3 million in the
year-ago quarter.
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The growth was once
again due to a significant increase in click revenues. On slide
nine, you’ll see click revenues increased 76 percent to $6.5
million compared to $3.7 million in the same period last
year.
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The increase was
driven by continued strong customer demand despite the traffic
acquisition issue and the usual seasonal step-back from Q1. Now
moving to slide 10, gross profit during the second quarter was
$10.6 million compared to an adjusted $13.5 million in the year-ago
quarter.
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Gross margin for
the quarter came in lower than expected at 30.7 percent compared to
an adjusted 39.1 percent as a result of the investment in
additional traffic acquisition beginning in Q3’16, combined
with the aforementioned traffic issues.
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We expect gross
margin to continue in the low 30 percent range as we focus on
rebuilding original high-quality traffic stream and optimizing
traffic acquisition costs.
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Total operating
expenses in the second quarter decreased 18 percent to $10.4
million compared to an adjusted $12.7 million in the year-ago
quarter. The decrease was driven by the reduction of headcount and
related expenses.
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As a percentage of
revenues, total operating expenses were 30 percent compared to an
adjusted $36.7 percent for the year-ago quarter. We expect our opex
as a percentage of revenue to continue in the low 30 percent
range.
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On the GAAP basis,
net income in the second quarter was $322,000 or $0.02 per diluted
share on 13.3 million shares, compared to adjusted net income of
$360,000 or $0.03 per share on 13.3 million shares in the year-ago
quarter.
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For the second
quarter, non-GAAP income, which adds back amortization on acquired
intangibles, non-cash stock-based compensation, acquisition costs,
severance costs, gain or loss on investment or sale, litigation
settlements, and income taxes was $2.5 million or $0.19 per diluted
share, compared to an adjusted $3 million or $0.23 per diluted
share in the second quarter of 2016.
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The decrease is
primarily driven by market softness and the aforementioned traffic
issues. Cash provided by operations in the second quarter improved
to $6.5 million compared to $4.6 million, unadjusted, in the prior
year quarter.
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On slide eleven,
you’ll see that our cash balance remains strong and continues
to grow despite debt pay-down, with cash and cash equivalents of
$44.6 million at June 30th, 2017 compared to
$38.5 million at December 31st, 2016.
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Total debt at June
30th, 2017
was reduced to $19.1 million compared to $23.1 million at the end
of 2016. With that, I’ll now turn the call back over to
Jeff.
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Jeff
Coats:
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Thank you, Kim.
Before getting into some of the usual quarterly metrics, I’d
like to provide some more color on the traffic issues discussed
earlier. To be more specific, the campaigns we identified were not
sustainable from a conversion rate perspective.
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This traffic
exhibited classic characteristics that indicated a propensity for
high quality, including a strong conversion rate to leads, but
ultimately did not convert to automotive purchases at an acceptable
range of close rates for the vehicle selected.
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The impact of the
eliminated traffic and the actions we have taken to address this
issue had a negative effect on Q2 revenues, and more so gross
margins.
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As I mentioned, we
have a variety of initiatives in place that are meant to diversify
our traffic acquisition to help offset the loss of these campaigns.
We continue to believe the advancements we’re making in
digital automotive marketing will pay dividends in the months and
years to come.
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Today, most dealers
know very little about users visiting their website and the
majority of dealers display the same messaging to every single user
that visits their site.
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Consumers are
getting more and more sophisticated regarding digital marketing and
the days of one-size-fits-all is becoming a relic of the past. But
with big data, machine learning, and audience management, dealers
can and should provide a more relevant user
experience.
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Our technology
focus is on pinpointing specific consumer characteristics that are
influential in the car-buying process to optimize ad-spend for car
dealers and make car research and buying easier for
consumers.
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The technology will
expand and meaningfully improve our already extensive process of
traffic optimization and will enable us to analyze endless
behavioral and contextual signals from consumers to ensure that
we’re presenting the right message to the right person at the
right time.
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We are ultimately
developing a more efficient pathway to purchase for consumers,
while offering better ROI for dealers and OEMs through highly
targeted clicks and leads as opposed to a mass target
campaign.
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In our clicks
business, we’re continuing to increase click volumes with
existing clients and have added new dealers, OEMs, and advertising
customers.
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As I’ve
mentioned in the past, our strong growth in clicks up to this point
has only come from a small number of customers, so there’s
plenty of room for ongoing growth.
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It should be noted
that even though we have seen strong click growth in revenue, this
growth has been limited by the elimination of traffic campaigns
that we referenced earlier.
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Also, as I
mentioned earlier, the usedcars.com site is gaining traction. Q2
traffic is up 60 percent year over year and after working
collaboratively with Google, our engineers have improved site load
time by 72 percent, which is truly an exciting development. We will
continue to work with our Google experts to adopt more adaptive
experiences to create an optimal user flow.
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As we continue to
improve the user experience for our consumers and expand our
inventory across usedcars.com, we will accelerate our approach and
mission to drive new traffic in the coming quarters.
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We have a lot of
opportunity to grow here as our paid SEM efforts only represent a
fraction of our overall investment and we have a clear path to get
there.
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We are creating a
mobile first experience that we believe will allow us to reach all
in-market consumers with ease. On slide thirteen, you’ll see
that our estimated average buy rate for internally generated leads
in the second quarter was 17 percent, which remains within our
targeted range of 16 to 24 percent.
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Because of our
ongoing commitment to lead quality, we are continuing to focus on
enhanced methodologies to meaningful increase the mix of internally
generated leads from the current 80 percent level, while only
utilizing volume from a small number of trusted suppliers who share
our commitment to quality.
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On slide fourteen,
you’ll also note that these estimated buy rates have remained
consistently strong since Q1 2011, with autobytel.com generating an
average buy rate of 26 percent, and all Autobytel internally
generated leads at about 18 percent.
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Moving on to the
industry outlook, as you can see on slide fifteen, J.D. Power LMC
Automotive has the seasonally adjusted annual run rate, or SAAR,
for total sales at 17.2 million units for July 2017, which is down
4 percent compared to one year ago and up from 16.5 million units
in June.
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In addition, on
AutoNation’s earnings call yesterday, Mike Jackson noted that
they expect SAAR for 2018 to be in the high 16 to low 17 million
unit range.
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And on slide
sixteen, you’ll see that J.D. Power LMC Automotive again
reduced the forecasted full year 2017 total light-vehicle sales to
17 million units and retail light vehicle sales to 13.8 million
units, both down from 2016. Moving now to our 2017 business
outlook, highlighted on slide seventeen.
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As I mentioned
earlier, due to the actions we’re taking to address traffic
issues and the widely accepted expectation for auto sales to
decline in 2017, we now expect revenue to range between $144
million and $148 million, which compares to our previous guidance
range of $156 million to $160 million.
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We also expect
non-GAAP income to range between $10.5 million and $11.1 million,
which compares to our previous guidance range of $16.8 million to
$17.3 million. And expect non-GAAP diluted EPS to range between
$0.78 and $0.82 on 13.5 million shares, compared to our previous
guidance of $1.24 to $1.28.
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Though our
near-term focus will be placed on resolving the traffic and related
margin issues, we have not lost sight of our core growth
objectives, and remain committed to expanding our used car leads
and clicks businesses.
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The key will be to
personalize the consumer experience on our website, landing pages,
and display networks to ensure we’re delivering the right
message to the right audience with optimal timing.
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We will also renew
our focus on operating efficiencies, and have begun to further
improve our internal data analytics capabilities and related
reporting to ensure that we can better and more quickly detect any
potential disruptions in traffic quality down the
road.
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Given the
expectation for auto sales to decline in 2017, we believe that our
delivery of high-intent car buyers will be all the more important
to our dealer and OEM customers. Operator, at this time we’ll
take questions.
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Operator:
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Thank you, Sir.
Ladies and gentlemen, if you do have a question at this time,
please press star then one on your touchtone telephone. If at any
time your question has been answered or you wish to remove yourself
from the queue, please press the pound key.
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To prevent any
background noise, we ask that you please place your line on mute
once your question has been stated. Our first question is from
Sameet Sinha with B. Riley. Your line is now open.
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Sameet
Sinha:
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Yes, thank you very
much. A couple of questions, so if you’re talking about the
revenue side of the equation, you mentioned that there were some
changes at a wholesale program. Can you elaborate on that? And
secondly, if you can also talk about are you seeing the –
just overall dealers reducing the number of leads they buy or is it
just number of dealers we’re churning out of the program? And
then, I have a second question about that traffic
issue.
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Jeffrey
Coats:
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OK. The wholesale
issue that you referenced, it really is more a typical kind of
function of what happens at the wholesale level as they reduce
coverage for us with different dealers.
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In this particular
case, the reduction probably had more to do with some of the
quality concerns that we were seeing. This all started in the last
few months of 2016. We began working to diagnose it and understand
where it was coming from.
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We – as you
know, we were looking at a lot of different and optimizing for a
lot of new traffic sources. So it took us a while to get through
everything and ultimately identify the primary issues.
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And during that
period of time, some of our wholesale customers were the first ones
to notice the decline in quality and we were hearing from them. So
that reaction was a little bit of function of that.
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Kimberly
Boren:
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In regard to the
second question, Sameet, we actually increased our leads per dealer
in the second quarter, from a year-over-year perspective. So we are
not seeing a decline in the number of leads per
dealer.
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Jeffrey
Coats:
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And it’s
really – on the leads side, it’s not really a demand
issue. It’s a supply issue, related to the traffic issue. We
still have seen, and continue to see, pretty strong demand at both
the dealer and the wholesale levels. Candidly, the reduction in our
guidance for the rest of the year is totally a supply
issue.
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It’s –
you know, we’re beginning to build back our traffic flow.
We’re beginning to have some of our accounts re-learned. And
as that process continues, we’ll have a much better idea of
how quickly we should be able to get back to them on more normal
kind of situation.
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Sameet
Sinha:
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OK. Second question
regarding the traffic issues and I think you alluded to it, that
softness is also going to impact the AutoWeb business. Can you talk
to us about, you know, what’s the interplay?
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I know that some
traffic was being diverted towards AutoWeb. How are you planning to
fix the situation in the core business? And how much should we
– and if you can talk about how much of your full year
guidance reduction – or second half reduction, is a reduction
of the lead business versus the AutoWeb – Autoclicks,
sorry.
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Jeffrey
Coats:
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OK. It –
it’s really …
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Kimberly
Boren:
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Sure. So in, moving
back to the first question, about 70 percent of the click volume
comes from our internal traffic generation and probably about 70
percent of that comes from the lead traffic – or I should
say, initiates with the lead traffic. So, we saw some softness with
that -- there that did impact the clicks business in the second
quarter. We would have expected it to probably be at least 10
percent higher, had that not happened. So, I would say the majority
of the revenue decline in guidance is a result of the lead revenue
-- with a small component being on the click side.
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Sameet
Sinha:
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Thank
you.
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OPERATOR:
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Our next question
is from Ed Woo with Ascendiant Capital. Your line is now
open.
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Edward
Woo:
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Yes, thank you for
taking my question. I know you mentioned a little bit about the
timing, about how you noticed some of the Holiday issues, right at
the end of last year.
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And just curiosity,
you know how did it -- the future does it seem to have accelerated
a lot in the second quarter, and how quickly do you think you can
get this -- I guess -- stabilized to get this back on
track?
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Jeffrey
Coats:
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The second part of
your question, we are -- we, as I said, finally fully diagnosed
everything -- relatively in -- light in the second quarter. We have
been working hard in order to figure out the timing on
that.
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We’ve already
seen the beginnings of a recovery so far during the month of July
-- as we move into the stronger third quarter period of the
year.
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So, candidly, and
we just need a couple more months of what’s going on with our
accounts, and really getting through this period in order to figure
out what it should look like. So, we would anticipate we can give a
much more definitive answer to that question, on the third quarter
earnings call -- a much better feel for a true timeline on that. We
began hearing from some of our OEM customers -- like I’ve
mentioned in 2016-- we had a lot of different traffic programs
going. But several people -- we had started trying to do some new
stuff ourselves.
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So, we began
working through the programs that we would have expected might have
yielded the lower quality first -- some of the new stuff we were
trying, as well as -- we looked into perhaps some of our outside
suppliers, having an issue in some of the stuff they were sending
to us.
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As we turned these
things off, or -- and back on -- over the course of those months.
It took us awhile to finally get to the area where we had the
primary issue -- which again, was pretty deep into 2017 -- which is
one of the reasons I said we are absolutely already beginning to
significantly upgrade our analytics, and reporting
capabilities.
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Our new clicks
business and the traffic acquisition, we do as part of that, is
much more sophisticated than our -- older analytics capabilities
could support, and so, we are -- we’re a little behind on
getting all of that development work done.
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But we are in
process and we are getting that done. It’s not so much that
it picked up and was more pronounced in the second quarter --
it’s once we understand what was going on. We had been buying
this particular traffic source for a period of time.
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And had optimized
around it for -- quite significantly in a number of our accounts,
and really -- we had really no choice but to just, almost
immediately, turn it off.
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It was really just
generating some pretty poor quality. And, when we start hearing
loud issues at the manufacturer level, it has really gone too far.
So, we’re addressing that, we’re working with all of
our customers to make sure they understand. We’re working
with our traffic suppliers, and a supplier in particular -- in
order to improve the situation -- yet our regular traffic stream is
back on track in order to begin generating the higher volumes. We
don’t have all of the answers today; we’ve been working
hard to try to figure that out.
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I think
fortunately, we are working through this during a pretty robust
period, which is actually a good period of time to really dig into
it, and understand it better, because we should normally face some
lift and some pretty strong abilities this quarter. So, we’re
working through it as quickly as we can. It really is an all hands
on deck kind of a situation.
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Edward
Woo:
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All right, I think
it was previously mentioned that it’s -- you know -- the
majority of the decline in revenue guidance is more of a supply
issue as opposed to a demand issue; so, is it as simple as you
can’t get the good quality lead, so you can’t sell
it?
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Jeffrey
Coats:
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It’s that we
can’t get the good quality traffic to generate the -- leads
and traffic related to that at margin levels that we can stomach.
You can already see the effect on our gross margin in the second
quarter of the beginning of dealing with this, as we’ve begun
paying up -- for traffic.
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So, we just have to
work through this – again, it’ll take a little bit of
time as we work through, but we should be able to further improve
our margins for the remainder of this year; and as I said, we would
think by the third quarter earnings call we should be able to give
you guys some more definitive answers on timing, on timing and the
future opportunity.
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We are still
bullish about the business, the usedcars.com situation is extremely
exciting. We have a very good brand there. Our partners at Google
are working with us to optimize that site. We are very bullish
about that. It unfortunately comes – this other issue comes
in the middle of a lot of that and it really, kind of, throws off
some of our momentum.
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The clicks business
is still a strong business, as Kim mentioned earlier. It has mostly
been driven by the abandonment traffic from our lead forms thus
far, which has always historically been very high volume, very high
quality.
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We are qualifying
additional traffic sources and as we get everything back on track,
we would expect to see strong growth in our clicks business again
as well. So we have those two strong growth opportunities still in
front of us and we feel very bullish about them.
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Edward
Woo:
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Great, well, thank
you for answering my questions. You were very thorough and I wish
you guys the best of luck. Thank you.
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Jeffrey
Coats:
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Thank you,
Ed.
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Kimberly
Boren:
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Thanks,
Ed.
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Operator:
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As a reminder,
ladies and gentlemen, if you would like to ask a question, please
press star then one. Our next question is from Bruce Goldfarb with
Lake Street Capital Markets. Your line is now open.
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Bruce
Goldfarb:
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Hi, everyone. Hope
you guys are well. I – so I – couple questions. First,
are OEMs behaving differently amongst each other within regard to
their appetite for leads?
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Jeffrey
Coats:
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No, we’re not
seeing anything any different. If anything, the last few months
we’ve seen stronger demand for leads on the OEM
side.
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Bruce
Goldfarb:
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OK. And then, is
your lead volume being more impacted by – I should add
– I should add that, by unit-to-clients, or dealer churn, or
is it more just the supply issue?
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Jeffrey
Coats:
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It’s
predominately the supply problem. It’s the traffic, which we
then generate the leads, that’s the primary problem. Dealer
churn does affect it a little bit, but it’s certainly a much
smaller impact. Significantly smaller impact and what’s going
on – on the supply side. We’re still seeing good dealer
demand and good wholesale…
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Bruce
Goldfarb:
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That was my next
question, because I think it would – I think – you have
mentioned in the past that when demand moderates – I mean,
when the SAAR kind of moderates a little bit, that demand can pick
up because dealers will get more aggressive in terms of marketing.
You know - trying to move inventory?
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Jeffrey
Coats:
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We have
historically expected to see that. I would say some of what’s
been going on the last few months is some of our quality issues
have affected that – what would normally be some
countercyclical quality because right now it’s – we got
plenty of demand, we’re just not able to meet it with supply.
And certainly not at margin levels that are tolerable. I mean, we
– the gross margin we posted for the second quarter is not a
margin that we are pleased with.
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|
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And we are working
strongly to bring that back round. As part of also, at the same
time, rebuilding our overall traffic volume and working with our
customers to make sure that they are getting the high quality leads
that they demand.
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Bruce
Goldfarb:
|
And
clicks.
|
|
|
|
And then, just in
terms of at least for July activity -- it sounds like things were
kinda turning more positive, you indicated earlier?
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|
|
Jeffrey
Coats:
|
Yes, actually, we
knew – we were seeing some softness in the industry moving
into Q2. April’s a little softer than usual. May looked ok,
but we didn’t really see the surge in June that we would
normally expect to see.
|
|
|
|
I mean, we still
posted decent numbers for the quarter on both the top and the
bottom line. But, we would have expected to be able to do, I would
say, you know, meaningfully better than that, as we’ve seen
our normal surge beginning in June, moving into July. We
didn’t really see the June surge. We did start seeing more of
that in July. But, even the improvement that we saw in July was not
as pronounced as we would normally see. Some of this probably has
to do with consumers and, you know, consumer sentiment. I
don’t know if it’s affected by economic concerns or the
concerns with Washington or whatever, we certainly don’t have
a new tax regime in place, so that may affect how some people look
at it, but we think that it’s still likely to be a pretty
good year.
|
|
|
|
We are beginning to
recover from taking that large amount of traffic out of our mix.
So, it’ll just take us a little bit of time. But as I said,
we still have very strong growth attributes and used and clicks in
front of us and we have a very strong – historically, a very
strong new car business as well.
|
|
|
|
So, we’ll
work through this and we should be in a much more knowledgeable
position by the third quarter earnings call to give everybody much
more succinct answers on what we think the future is going to hold
for us as we finish this year and roll into 2018.
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Bruce
Goldfarb:
|
Great, thank you
very much. That’s all I had.
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Jeffrey
Coats:
|
Thank
you.
|
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Kimberly
Boren:
|
Thank you,
Bruce.
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Operator:
|
At this time, this
concludes our question and answer session. I would now like to turn
the call back over to Mr. Coats for any closing
remarks.
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Jeffrey
Coats:
|
Thank you. Thanks
everybody for joining us today. I also want to thank our team of
hardworking and dedicated employees. We look forward to speaking
with all of you in the weeks and months ahead.
|
|
|
|
We’ll be at
the Liolios Gateway Conference in September in San Francisco. If we
don’t see you in the interim, then we will be speaking with
you on the third quarter earnings call in November. Thank you
everybody.
|
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|
Operator:
|
Ladies and
gentlemen, this does conclude today’s teleconference. You may
now disconnect your lines at this time. Thank you for your
participation.
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