CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Revenues:
Lead fees	$ 120,678	$ 100,744	$ 74,732
Advertising	10,534	4,171	3,289
Other revenues	2,014	1,363	340
Total revenues	133,226	106,278	78,361
Cost of revenues	81,586	64,465	47,915
Gross profit	51,640	41,813	30,446
Operating expenses:
Sales and marketing	15,956	14,404	9,612
Technology support	11,740	8,014	7,303
General and administrative	13,189	11,538	9,554
Depreciation and amortization	3,106	1,858	1,450
Litigation settlements	(108)	(143)	(316)
Total operating expenses	43,883	35,671	27,603
Operating income	7,757	6,142	2,843
Interest and other income (expense), net	322	(694)	237
Income tax provision (benefit)	3,433	2,037	(35,064)
Net income and comprehensive income	$ 4,646	$ 3,411	$ 38,144
Basic income per common share (in dollars per share)	$ 0.47	$ 0.38	$ 4.29
Diluted income per common share (in dollars per share)	$ 0.37	$ 0.32	$ 3.61