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Summary of Significant Accounting Policies (Details Narratives) - USD ($)
1 Months Ended 12 Months Ended
Sep. 01, 2013
Nov. 30, 2014
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Sep. 30, 2013
Investment [Line Items]            
Investments acquired     $ 680,000 $ 3,880,000    
Carrying value of VIE     700,000 1,600,000    
Capitalized software and website development costs     $ 1,500,000 $ 600,000 $ 82,000  
Antidilutive shares excluded for EPS computation     1,400,000 1,100,000 1,100,000  
Advertising expense     $ 2,000,000 $ 1,600,000 $ 1,800,000  
Sales Revenue, Net [Member]            
Investment [Line Items]            
Concentration risk     28.00% 27.00%    
Sales Revenue, Net [Member] | Urban Science [Member]            
Investment [Line Items]            
Concentration risk       19.00%    
Accounts Receivable [Member]            
Investment [Line Items]            
Concentration risk     37.00% 41.00%    
Accounts receivable     $ 10,700,000 $ 7,800,000    
Accounts Receivable [Member] | Urban Science [Member]            
Investment [Line Items]            
Concentration risk     16.00% 23.00%    
SaleMove Inc [Member]            
Investment [Line Items]            
Convertible promissory note   $ 150,000        
Annual interest rate (in hundredths)           6.00%
Advances to affiliate     $ 700,000 $ 1,000,000    
Other current asset     150,000      
Investment     400,000 150,000    
Other long-term asset     1,000,000 $ 200,000    
SaleMove Note 2 Inc [Member]            
Investment [Line Items]            
Convertible promissory note   $ 400,000        
Annual interest rate (in hundredths)   6.00%        
Advances to affiliate     $ 1,000,000      
Autoweb [Member]            
Investment [Line Items]            
Equity Interest in Driverside Inc (in hundredths) 16.00%   15.70%      
Payment to acquire investments $ 2,500,000 $ 880,394        
Preferred stock acquired (in shares) 8,000 1,076        
Option acquired 5,000