UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Revenues:
Lead fees	$ 36,459	$ 25,880	$ 88,480	$ 76,727
Advertising	3,211	1,093	6,846	2,531
Other revenues	505	391	1,479	979
Total revenues	40,175	27,364	96,805	80,237
Cost of revenues	24,878	16,356	59,639	48,828
Gross profit	15,297	11,008	37,166	31,409
Operating expenses:
Sales and marketing	4,109	3,336	11,430	11,078
Technology support	3,574	2,055	7,952	5,971
General and administrative	3,600	3,161	9,854	8,899
Depreciation and amortization	720	483	1,808	1,373
Litigation settlements	(25)	(25)	(75)	(118)
Total operating expenses	11,978	9,010	30,969	27,203
Operating income	3,319	1,998	6,197	4,206
Interest and other income (expense), net	(216)	(177)	(546)	(518)
Income before income tax provision	3,103	1,821	5,651	3,688
Income tax provision	1,488	697	2,391	1,394
Net income and comprehensive income	$ 1,615	$ 1,124	$ 3,260	$ 2,294
Computation of Basic and Diluted Net Income Per Share [Abstract]
Basic income per common share (in dollars per share)	$ 0.16	$ 0.12	$ 0.33	$ 0.26
Diluted income per common share (in dollars per share)	$ .14	$ .11	$ .30	$ .22