UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Revenues:
Lead fees	$ 27,854	$ 24,835	$ 52,022	$ 50,848
Advertising	2,036	764	3,635	1,437
Other revenues	497	314	973	588
Total revenues	30,387	25,913	56,630	52,873
Cost of revenues	18,617	15,597	34,762	32,472
Gross profit	11,770	10,316	21,868	20,401
Operating expenses:
Sales and marketing	3,736	3,725	7,320	7,742
Technology support	2,546	1,993	4,377	3,917
General and administrative	3,208	2,716	6,254	5,738
Depreciation and amortization	604	455	1,089	889
Litigation settlements	(25)	(25)	(50)	(93)
Total operating expenses	10,069	8,864	18,990	18,193
Operating income	1,701	1,452	2,878	2,208
Interest and other income (expense), net	(183)	(175)	(330)	(341)
Income before income tax provision	1,518	1,277	2,548	1,867
Income tax provision	647	476	903	696
Net income and comprehensive income	$ 871	$ 801	$ 1,645	$ 1,171
Computation of Basic and Diluted Net Income Per Share [Abstract]
Basic income per common share (in dollars per share)	$ 0.09	$ 0.09	$ 0.17	$ 0.13
Diluted income per common share (in dollars per share)	$ 0.08	$ 0.08	$ 0.16	$ 0.11