UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended
Mar. 31, 2015	Mar. 31, 2014
Revenues:
Lead fees	$ 24,167us-gaap_SalesRevenueServicesNet	$ 26,013us-gaap_SalesRevenueServicesNet
Advertising	1,600us-gaap_AdvertisingRevenue	673us-gaap_AdvertisingRevenue
Other revenues	476us-gaap_OtherSalesRevenueNet	273us-gaap_OtherSalesRevenueNet
Total revenues	26,243us-gaap_Revenues	26,959us-gaap_Revenues
Cost of revenues	16,145us-gaap_CostOfServices	16,874us-gaap_CostOfServices
Gross profit	10,098us-gaap_GrossProfit	10,085us-gaap_GrossProfit
Operating expenses:
Sales and marketing	3,584us-gaap_SellingAndMarketingExpense	4,017us-gaap_SellingAndMarketingExpense
Technology support	1,831	1,924
General and administrative	3,046us-gaap_GeneralAndAdministrativeExpense	3,022us-gaap_GeneralAndAdministrativeExpense
Depreciation and amortization	485	434
Litigation settlements	(25)	(68)
Total operating expenses	8,921us-gaap_OperatingExpenses	9,329us-gaap_OperatingExpenses
Operating income	1,177us-gaap_OperatingIncomeLoss	756us-gaap_OperatingIncomeLoss
Interest and other income (expense), net	(147)us-gaap_NonoperatingIncomeExpense	(166)us-gaap_NonoperatingIncomeExpense
Income before income tax provision	1,030	590
Income tax provision	257us-gaap_IncomeTaxExpenseBenefit	220us-gaap_IncomeTaxExpenseBenefit
Net income and comprehensive income	$ 773us-gaap_NetIncomeLoss	$ 370us-gaap_NetIncomeLoss
Computation of Basic and Diluted Net Income Per Share [Abstract]
Basic income per common share (in dollars per share)	$ 0.09us-gaap_EarningsPerShareBasic	$ 0.04us-gaap_EarningsPerShareBasic
Diluted income per common share (in dollars per share)	$ 0.07us-gaap_EarningsPerShareDiluted	$ 0.04us-gaap_EarningsPerShareDiluted

Revenue from the sale of advertising time (such as television and radio) or space (newspaper or magazine pages). May also include advertising, marketing and promotional services rendered during the reporting period.

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The amount of expense in the period for communications and data processing expense.

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Total costs related to services rendered by an entity during the reporting period.

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The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

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The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

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Amount of gain (loss) recognized in settlement of litigation and insurance claims. Excludes claims within an insurance entity's normal claims settlement process.

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The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line.

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Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

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Sum of operating profit and nonoperating income or expense before Income or Loss from equity method investments, income taxes, extraordinary items, and noncontrolling interest.

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Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

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The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business).

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Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense.

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The net result for the period of deducting operating expenses from operating revenues.

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Revenues from the sale of other goods or rendering of other services, not elsewhere specified in the taxonomy; net of (reduced by) sales adjustments, returns, allowances, and discounts.

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Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss).

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Aggregate revenue during the period from services rendered in the normal course of business, after deducting allowances and discounts.

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The aggregate total amount of expenses directly related to the marketing or selling of products or services.

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No definition available.

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