UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Revenues:
Lead fees	$ 25,880	$ 20,653	$ 76,727	$ 55,013
Advertising	1,093	956	2,531	2,567
Other revenues	391	26	979	88
Total revenues	27,364	21,635	80,237	57,668
Cost of revenues	16,356	12,826	48,828	35,311
Gross profit	11,008	8,809	31,409	22,357
Operating expenses:
Sales and marketing	3,336	2,745	11,078	7,122
Technology support	2,055	1,855	5,971	5,328
General and administrative	3,161	2,526	8,899	6,961
Depreciation and amortization	483	362	1,373	1,196
Litigation settlements	(25)	(66)	(118)	(205)
Total operating expenses	9,010	7,422	27,203	20,402
Operating income	1,998	1,387	4,206	1,955
Interest and other income (expense), net	(177)	24	(518)	331
Income before income tax provision	1,821	1,411	3,688	2,286
Income tax provision	697	138	1,394	292
Net income and comprehensive income	$ 1,124	$ 1,273	$ 2,294	$ 1,994
Computation of Basic and Diluted Net Income Per Share [Abstract]
Basic income per common share (in dollars per share)	$ 0.12	$ 0.14	$ 0.26	$ 0.22
Diluted income per common share (in dollars per share)	$ 0.11	$ 0.13	$ 0.22	$ 0.21