UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Revenues:
Lead fees	$ 24,835	$ 16,843	$ 50,848	$ 34,360
Advertising	764	895	1,437	1,611
Other revenues	314	33	588	61
Total revenues	25,913	17,771	52,873	36,032
Cost of revenues	15,597	10,815	32,472	22,485
Gross profit	10,316	6,956	20,401	13,547
Operating expenses:
Sales and marketing	3,725	2,136	7,742	4,376
Technology support	1,993	1,767	3,917	3,473
General and administrative	2,716	2,146	5,738	4,435
Depreciation and amortization	455	409	889	833
Litigation settlements	(25)	(67)	(93)	(138)
Total operating expenses	8,864	6,391	18,193	12,979
Operating income	1,452	565	2,208	568
Interest and other income (expense), net	(175)	(96)	(341)	307
Income before income tax provision	1,277	469	1,867	875
Income tax provision	476	83	696	154
Net income and comprehensive income	$ 801	$ 386	$ 1,171	$ 721
Computation of Basic and Diluted Net Income Per Share [Abstract]
Basic income per common share (in dollars per share)	$ 0.09	$ 0.04	$ 0.13	$ 0.08
Diluted income per common share (in dollars per share)	$ 0.08	$ 0.04	$ 0.11	$ 0.08