-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Vr/urbfbO6pzep71Nl5Uk6yHanoxOAv3F/KqHmJfnY5t0NKa9D/rm5l6vUIUy/gA 42u6/rbL2YxQXtj7o37zzg== 0001193125-07-179060.txt : 20070810 0001193125-07-179060.hdr.sgml : 20070810 20070810161922 ACCESSION NUMBER: 0001193125-07-179060 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 20070808 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20070810 DATE AS OF CHANGE: 20070810 FILER: COMPANY DATA: COMPANY CONFORMED NAME: AUTOBYTEL INC CENTRAL INDEX KEY: 0001023364 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 330711569 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-22239 FILM NUMBER: 071045601 BUSINESS ADDRESS: STREET 1: 18872 MACARTHUR BLVD STREET 2: SUITE 200 CITY: IRVINE STATE: CA ZIP: 92612-1400 BUSINESS PHONE: 9492254500 MAIL ADDRESS: STREET 1: AUTO BY TEL CORP STREET 2: 18872 MACARTHUR BLVD 2ND FL CITY: IRVINE STATE: CA ZIP: 92612-1400 FORMER COMPANY: FORMER CONFORMED NAME: AUTOBYTEL COM INC DATE OF NAME CHANGE: 19981230 FORMER COMPANY: FORMER CONFORMED NAME: AUTO BY TEL CORP DATE OF NAME CHANGE: 19960920 8-K 1 d8k.htm FORM 8-K Form 8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


FORM 8-K

 


CURRENT REPORT

Pursuant to Section 13 or 15(d) of

The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) August 8, 2007

 


Autobytel Inc.

(Exact name of registrant as specified in its charter)

 


 

Delaware   0-22239   33-0711569

(State or other jurisdiction

of incorporation)

  (Commission File Number)  

(IRS Employer

Identification No.)

 

18872 MacArthur Boulevard, Irvine, California   92612-1400
(Address of principal executive offices)   (Zip Code)

Registrant’s telephone number, including area code (949) 225-4500

 

(Former name or former address, if changed since last report)

 


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 



Item 2.02 Results of Operations and Financial Condition

On August 8, 2007, Autobytel Inc., a Delaware corporation (“Autobytel”), announced its financial results for the quarter ended June 30, 2007. A copy of Autobytel’s press release announcing these financial results is attached as Exhibit 99.1.

In connection therewith, Autobytel held a telephone conference call that was webcast on August 8, 2007. A transcript of such call is attached hereto as Exhibit 99.2.

The attached press release and transcript are incorporated herein solely for purposes of this Item 2.02 disclosure. This Current Report, including the exhibits attached hereto, is being furnished and shall not be deemed to be filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be incorporated by reference into any filings under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any incorporation by reference language of such filing. In addition, the press release and transcript furnished as exhibits to this Current Report include “safe harbor” language, pursuant to the Private Securities Litigation Reform Act of 1995, indicating that certain statements about Autobytel’s business contained in the press release and/or transcript are “forward-looking” rather than “historic.”

 

Item 9.01 Financial Statements and Exhibits.

 

  (d) Exhibits

 

  99.1 Press release, dated August 8, 2007.

 

  99.2 Transcript of Conference Call by Autobytel Inc., dated August 8, 2007.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Autobytel Inc.
By:  

/s/ Ariel Amir

 

Ariel Amir, Executive Vice President

and Chief Legal and Administrative Officer

Date: August 10, 2007


INDEX TO EXHIBITS

 

Exhibit
Number

 

Description

99.1

  Press release, dated August 8, 2007.

99.2

  Transcript of Conference Call by Autobytel Inc., dated August 8, 2007.
EX-99.1 2 dex991.htm PRESS RELEASE Press release

Exhibit 99.1

AUTOBYTEL ANNOUNCES SECOND QUARTER 2007 FINANCIAL RESULTS

IRVINE, Calif., – August 8, 2007 – Autobytel Inc. (NASDAQ: ABTL), a leading Internet automotive marketing services company, today announced financial results for the second quarter ended June 30, 2007.

“During the second quarter we made important progress against our financial and operational goals through a non-core asset divestiture and the beta edition introduction of our new consumer-driven flagship site, MyRide.com,” said Autobytel president and CEO Jim Riesenbach. “While in beta, we will continue to complete technical enhancements and refine elements of the MyRide.com user experience, prior to an anticipated full launch and marketing rollout this September.

“We believe strongly in MyRide’s ability to leverage the significant opportunities that exist in the online automotive arena and are committed to the media-centric strategy and business model we are implementing,” Riesenbach said. “This strategy should allow us to provide considerable value to consumers, auto dealers and manufacturers alike and should enable us to achieve our goal of profitability by the end of 2008.”

Revenue from continuing operations for the 2007 second quarter totaled $24.3 million, compared with $25.1 million in the prior-year period and $24.7 million in the first quarter of 2007. In the second quarter of 2007, lead fees represented 69% of total revenues, compared with 71% in the year-ago period; advertising represented 20% of total revenues, compared with 17% one year ago; and customer relationship management (CRM) services and other represented 11% of total revenues, compared with 12% in the second quarter of 2006. For comparison purposes, in the first quarter of 2007, 70% of total revenues were generated from lead fees, 19% from advertising and 11% from CRM services and other. The year-over-year change in revenue mix was largely the result of a 15% increase in ad revenues from the second quarter of last year, which is consistent with the company’s more media-centric focus. This increase was offset by a 6% decline in lead referral fees.

Autobytel reported a loss from continuing operations of $5.2 million for the 2007 second quarter,


compared with a loss of $7.4 million in the second quarter of 2006 and income of $3.2 million in the 2007 first quarter, which included a gain of $9.9 million related to a settlement with Dealix Corporation in connection with a patent infringement lawsuit. The year-over-year reduction in operating loss relates primarily to lower patent infringement litigation expenses and other professional fees. Non-cash share based compensation expense was $1.0 million and $1.2 million in the second quarters of 2007 and 2006, respectively, and $1.5 million in the first quarter of 2007.

Revenue and expense associated with the company’s Retention Performance Marketing (RPM) business, which was sold at the end of the 2007 second quarter, have been removed from all periods reported and accounted for as discontinued operations.

Net loss in the second quarter of 2007 was $1.7 million, or $0.04 per diluted share, including a $3.0 million gain from the recent sale of the company’s RPM business and a $0.5 million gain from the sale of the company’s Automotive Information Center (AIC) division. This compares with a net loss of $7.9 million, or $0.19 per diluted share, in the second quarter of 2006 and net income of $5.6 million, or $0.13 per diluted share, in the first quarter of 2007, including the $9.9 million gain related to the settlement with Dealix Corporation and a $2.3 million gain from the January 2007 sale of AIC.

Domestic cash and cash equivalents and, to the extent applicable, restricted international cash and cash equivalents and short-term investments, totaled $28.3 million at June 30, 2007, versus $26.1 million at December 31, 2006 and $28.1 million at March 31, 2007.

Recent Highlights/Metrics

 

(in thousands, except average revenue per purchase request or

finance lead, percentages and number of dealerships and customers)

   2Q 2007     1Q 2007     2Q 2006  

Lead fee revenue

   $ 16,678     $ 17,231     $ 17,759  

CRM services revenue*

   $ 2,527     $ 2,580     $ 2,823  

Advertising revenue

   $ 4,947     $ 4,707     $ 4,311  

Purchase requests

     771       699       799  

Retail

     60 %     65 %     63 %

OEM & Enterprise

     40 %     35 %     37 %

Average revenue per purchase request

   $ 17.70     $ 20.30     $ 18.51  

Finance leads

     195       199       207  

Average revenue per finance lead

   $ 15.55     $ 15.30     $ 14.37  

New car lead referral dealerships (approximate)

     2,670       2,640       2,520  

Used car lead referral dealerships (approximate)

     1,610       1,640       1,570  

Finance lead referral customers (approximate)

     410       400       370  

* Revenues associated with the company’s Retention Performance Marketing business, which was sold on June 30, 2007, have been removed from all periods reported and have been disclosed as discontinued operations in the attached tables at the end of this press release.


Conference Call

Autobytel management will host a conference call today at 8 a.m. ET to discuss its second quarter 2007 financial results. The conference call will be available to all interested parties through a live webcast at www.autobytel.com (click on “Investor Relations” and then click on “Conference Calls”). Please visit the Web site at least 15 minutes prior to the start of the call to register and download any necessary software. For those unable to listen to the live broadcast, the call will be archived for one year on Autobytel’s Web site. A telephone replay of the call will also be available for approximately one week by dialing (800) 524-4293 (domestic) or (706) 679-0668 (international) and entering conference ID: 10312108.

About Autobytel Inc.

Since launching the first car-buying website in 1995, Autobytel Inc.’s (NASDAQ: ABTL) mission has been to empower automotive consumers with the tools and information they need to make smart, well-informed vehicle purchasing and ownership decisions. The company has helped millions of car shoppers and generated billions of dollars in car sales for dealers. Today, the company’s innovative, consumer-driven flagship site, MyRide.com, currently available in a public Beta Edition, expands the company’s mission across the automotive purchase and ownership life cycle to meet the wide-ranging auto-related needs and interests of today’s Internet-savvy automotive community. As the first vertical search experience for the automotive marketplace, MyRide.com delivers relevant, well-organized search results from across the web, integrated with entertaining multi-media and user-generated content on topics ranging from purchasing and aftermarket, to ownership and enthusiasm.

By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers. Through MyRide.com and Autobytel’s marketing network, the company connects dealerships with a steady, diverse stream of exceptionally motivated, serious shoppers, while


providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities. The company’s advanced web-based advertising and marketing programs also help dealers and manufacturers build relationships with customers, as well as help them to efficiently manage and convert online business.

Forward-Looking Statement Disclaimer

The statements contained in this press release that are not historical facts are forward-looking statements under the federal securities laws, including, but not limited to the full launch of MyRide.com this Fall, the ability of MyRide.com to provide value to consumers, auto dealers and manufacturers, and the goal of reaching profitability by the end of 2008 . These forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed in, or implied by, such forward-looking statements. Autobytel undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements are changes in general economic conditions, the economic impact of terrorist attacks or military actions, increased dealer attrition, pressure on dealer fees, increased or unexpected competition, the failure to successfully launch new products and services, failure to retain key employees or attract and integrate new employees, that actual costs and expenses exceed the charges taken by Autobytel, changes in laws and regulations, costs of defending lawsuits and undertaking investigations and related matters and other matters disclosed in Autobytel’s filings with the Securities and Exchange Commission. Investors are strongly encouraged to review our annual report on Form 10-K for the year ended December 31, 2006, and other filings with the Securities and Exchange Commission for a discussion of risks and uncertainties that could affect operating results and the market price of our stock.

# # #

(Financial tables follow)

Contact:

Autobytel Inc. Investor Relations

Crystal Hartwell, 949.225.4553 (crystalh@autobytel.com)

Roger Pondel/Laurie Berman, PondelWilkinson Inc., 310.279.5980 (investor@pondel.com)

Autobytel Inc. Media Relations

Melanie Webber, 949.862.3023 (melaniew@autobytel.com)

Joe Foster, Ruder Finn, 310.882.4014 (fosterj@ruderfinn.com)


AUTOBYTEL INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Amounts in thousands, except share and per share data)

(unaudited)

 

     June 30,
2007
    December 31,
2006
 
ASSETS     

Current assets:

    

Domestic cash and cash equivalents

   $ 28,279     $ 22,743  

Restricted international cash and cash equivalents

     —         360  

Short-term investments

     —         3,000  

Accounts receivable, net of allowances for bad debts and customer credits of $664 and $798, respectively

     17,478       17,250  

Prepaid expenses and other current assets

     5,640       1,819  

Current assets held for sale

     —         2  
                

Total current assets

     51,397       45,174  

Property and equipment, net

     12,940       7,954  

Goodwill

     67,738       70,697  

Intangible assets, net

     387       674  

Other assets

     4,895       197  
                

Total assets

   $ 137,357     $ 124,696  
                
LIABILITIES, MINORITY INTEREST AND STOCKHOLDERS’ EQUITY     

Current liabilities:

    

Accounts payable

     6,130     $ 9,271  

Accrued expenses

     6,793       7,607  

Deferred revenues

     2,056       2,138  

Current liabilities held for sale

     —         393  

Other current liabilities

     1,965       1,090  
                

Total current liabilities

     16,944       20,499  

Deferred rent – non-current

     251       195  

Deferred revenues – non-current

     237    

Other liabilities – non-current

     8,205       —    
                

Total liabilities

     25,637       20,694  

Minority interest

     —         184  

Commitments and contingencies

    

Stockholders’ equity:

    

Preferred stock, $0.001 par value; 11,445,187 shares authorized; none outstanding

     —         —    

Common stock, $0.001 par value; 200,000,000 shares authorized; 43,489,567 and 42,665,840 shares issued and outstanding, respectively

     43       43  

Additional paid-in capital

     293,919       289,862  

Accumulated deficit

     (182,242 )     (186,087 )
                

Total stockholders’ equity

     111,720       103,818  
                

Total liabilities, minority interest and stockholders’ equity

   $ 137,357     $ 124,696  
                


AUTOBYTEL INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Amounts in thousands, except share and per share data)

(unaudited)

 

    

Three Months Ended

June 30,

   

Six Months Ended

June 30,

 
     2007     2006     2007     2006  

Revenues

   $ 24,331     $ 25,082     $ 49,075     $ 49,814  

Costs and expenses:

        

Cost of revenues

     12,718       12,330       24,352       25,052  

Sales and marketing

     5,684       6,194       11,859       12,646  

Product and technology development

     5,189       4,653       10,046       9,141  

General and administrative

     6,464       9,451       15,264       19,162  

Amortization of intangible assets

     79       308       380       620  

Patent litigation settlement

     —         —         (9,899 )     —    
                                

Total costs and expenses

     30,134       32,936       52,002       66,621  
                                

Operating loss

     (5,803 )     (7,854 )     (2,927 )     (16,807 )

Interest income

     417       472       746       943  

Other income

     209       —         209       —    

Foreign currency exchange gain (loss)

     —         2       (6 )     5  
                                

Loss from continuing operations before provision for income taxes and minority interest

     (5,177 )     (7,380 )     (1,978 )     (15,859 )

Provision for income taxes

     —         —         (7 )     —    

Minority interest

     —         8       —         5  
                                

Loss from continuing operations

     (5,177 )     (7,372 )     (1,985 )     (15,854 )

Income (loss) from discontinued operations

     3,450       (496 )     5,830       (477 )
                                

Net (loss) income

   $ (1,727 )   $ (7,868 )   $ 3,845     $ (16,331 )
                                

Loss per share from continuing operations:

        

Basic and diluted

   $ (0.12 )   $ (0.17 )   $ (0.05 )   $ (0.38 )
                                

Net (loss) income per share:

        

Basic and diluted

   $ (0.04 )   $ (0.19 )   $ 0.09     $ (0.39 )
                                

Weighted average common shares used in computing income (loss) per share:

        

Basic and diluted

     43,323,935       42,337,302       43,103,115       42,265,226  
                                


AUTOBYTEL INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Amounts in thousands)

(unaudited)

 

    

Six Months Ended

June 30,

 
     2007     2006  

Cash flows from operating activities:

    

Net income (loss)

   $ 3,845     $ (16,331 )

Adjustments to reconcile net income (loss) to net cash used in operating activities:

    

Depreciation and amortization

     1,094       1,065  

Amortization of intangible assets

     423       780  

Provision for bad debt

     183       63  

Provision for customer credits

     822       974  

Write-off of capitalized internal use software

     —         264  

(Gain) loss on disposal of property and equipment

     (1 )     3  

Gain on sale of AIC

     (2,762 )     —    

Gain on sale of RPM business

     (3,048 )     —    

Share-based compensation

     2,518       2,484  

Minority interest

     —         (5 )

Foreign currency exchange loss (gain)

     6       (3 )

Changes in assets and liabilities, net of the effects of discontinued operations:

    

Accounts receivable

     (2,538 )     69  

Prepaid expenses and other current assets

     (1,222 )     (294 )

Other assets

     (254 )     38  

Accounts payable

     (2,300 )     1,863  

Accrued expenses

     (561 )     (918 )

Deferred revenues

     (162 )     292  

Other liabilities

     2,045       118  
                

Net cash used in operating activities

     (1,912 )     (9,538 )
                

Cash flows from investing activities:

    

Maturities of short-term and long-term investments

     3,000       9,000  

Purchases of short-term and long-term investments

     —         (2,959 )

Distribution of foreign investment

     354       —    

Purchases of property and equipment

     (6,918 )     (1,373 )

Proceeds from sale of property and equipment

     1       13  

Proceeds from sale of AIC

     2,573       —    

Net proceeds from sale of RPM business

     7,093       —    
                

Net cash provided by investing activities

     6,103       4,681  
                

Cash flows from financing activities:

    

Distribution to minority interest shareholder

     (184 )     —    

Proceeds from exercise of stock options and awards issued under the employee stock purchase plan

     1,529       681  
                

Net cash provided by financing activities

     1,345       681  
                

Net increase (decrease) in cash and cash equivalents

     5,536       (4,176 )

Cash and cash equivalents, beginning of period

     22,743       33,353  
                

Cash and cash equivalents, end of period

   $ 28,279     $ 29,177  
                

Supplemental disclosure of cash flow information:

    

Cash paid during the period for income taxes

   $ 66     $ 316  
                
EX-99.2 3 dex992.htm TRANSCRIPT OF CONFERENCE CALL BY AUTOBYTEL INC Transcript of Conference Call by Autobytel Inc

Exhibit 99.2

Q2-2007 Earnings Conference Call Transcript

August 8, 2007

8:00 am Eastern Time

 

Operator:

Good morning my name is Lynn and I will be your conference operator today. At this time I would like to welcome everyone to Autobytel’s second quarter conference call. All lines have been placed on mute to prevent any background noise. After the speaker’s remarks there will be a question and answer session.

 

 

If you would like to ask a question during this time simply press star and then the number one on your telephone keypad. If you would like to withdraw your question press star then the number two on your telephone keypad. Thank you Mr. Roger Pondel you may begin your conference.

 

Roger Pondel:

Thanks operator. Good morning everyone especially those of you on the West Coast and welcome to Autobytel’s second quarter conference call. I’m Roger Pondel Autobytel’s investor relations representative and with us today from New York are Jim Riesenbach, Autobytel’s President and Chief Executive Officer and Monty Houdeshell the company’s Chief Financial Officer.

 

 

Before we begin I would like to remind everyone that during today’s call including the Q&A session any projections or other forward-looking statements made regarding future events and the future financial performance of the company are covered by the safe harbor statement contained in today’s press release and in public filings with the SEC. I caution you that actual events or results may differ materially from those forward-looking statements. Specifically, we refer you to the company’s form 10-K for the year ended December 31, 2006, which identifies the principal factors that could cause results to differ materially from those forward-looking statements. And with that I will turn the call over to Jim.

 

Jim Riesenbach:

Thank you Roger and thanks everyone for being here today especially those of you on the West Coast who are up very early to join us. Today I will make a few brief


 

comments before turning the call over to Monty for a detailed review of our Q2 financials. And when Monty’s through I will come back to discuss the progress we’re making and then we’ll close the call with your questions.

 

 

Our second quarter came in very much as anticipated from a financial perspective and our new brand and Web site MyRide.com is now up and running in beta with significant work currently underway to prepare and refine the site for our planned broad market launch and roll-out in September.

 

 

Again this quarter ad revenue increased and expenses decreased. We have also continued to grow and stabilize our dealer base and we’ve unlocked additional value from our non-core assets through the recent sale of our RPM business. Despite these areas of progress, the entire Autobytel team fully realizes that additional and sustained progress and execution is required in order to reach our objectives of long- term growth and profitability.

 

 

We are definitely making progress toward our goal of becoming the leading online automotive experience and destination for consumers and the premier online marketing partner for dealers and manufacturers. And we are extremely excited about our prospects. Through MyRide and related efforts we will execute our media-centric strategy to best leverage many significant opportunities in the online automotive marketplace. We will do so with an expanding focus on stringent cost management and prudent financial decision-making to enhance shareholder value.

 

 

Now, I will let Monty provide some details about our second quarter financial results and then I’ll come back to update you on MyRide and discuss some of the exciting things underway at Autobytel. And as always we’ll wrap up with your questions. Monty.

 

Monty Houdeshell:

Thanks Jim. As Jim mentioned we are pleased to have completed the sale of our RPM or Retention Performance Marketing business. As we have discussed, RPM was


 

not a core Autobytel operation given the company’s strategic goals and focus. For purposes of our financial reporting, RPM revenues and expenses have been excluded from our operating revenues and expenses for all periods reported and the $ 100,000 loss attributable to RPM has been reported in discontinued operations along with a $3 million gain on the sale of that business.

 

 

Discontinued operations in the second quarter also include $500,000 received in June as a final payment for our AIC division, which was sold in January of this year. As a result, our net loss for the quarter benefited from the inclusion of these items.

 

 

Now let’s move on to our second quarter operating results. Revenue for the three months ended June 30, 2007 was $24.3 million versus $25.1 million in the prior year period and $24.7 million in the preceding first quarter. In terms of mix, 69% was from leads for the quarter versus 71% a year ago and I’ll talk more about that in a moment. Twenty percent was from advertising up from 17% from last year and CRM and other was 11% for the second quarter 2007 and 12% in the prior year period [CORRECTED FROM STATEMENT THAT IT WAS THE SAME FOR BOTH PERIODS.] Total ad revenue was up 15% year over year primarily the result of an increase in revenue per 1,000 page views. Revenue per 1,000 page views was $ 40.02 in the second quarter of 2007 versus $30.52 in the second quarter of last year and $40.40 in the prior sequential quarter. The year-over-year increase was due to better management of ad inventory taking advantage of high demand from automotive advertisers. As a result, revenue attributed to the site advertising on all Autobytel brands was actually up a healthy 28% year over year. It was somewhat offset by a decline in our direct marketing advertising.

 

 

With regard to lead revenue we encountered some softness in this market as the overall industry lead supply has been under some pressure relative to dealer and OEM demand. We also face the tough sequential comparison since we recognized $1.1 million of previously deferred lead revenue in the first quarter of this year.


 

As Jim will discuss later, we think there is significant long-term value in this market for Autobytel as MyRide.com moves from beta to full launch in September and we begin to expand our focus on the used segment of the market. In the near term, however, we don’t anticipate meaningful improvement in the lead revenue as we move into the traditionally slow fall months.

 

 

Average revenue per purchase request was $17.70 in the second quarter of 2007 compared with $18.51 in the year ago period and $20.30 in the first quarter of this year. The decline is primarily the result of a change in the mix of purchase requests delivered with a higher proportion of requests sold wholesale to OEMs, which generally carry a lower average price. The sequential decline also relates to the recognition in the first quarter of the $ 1.1 million of previously deferred revenue, which had the effect of increasing our average revenue per purchase request last quarter by about $1.60.

 

 

During the quarter, we delivered approximately 771,000 purchase requests compared with 799,000 in the prior year second quarter and 699,000 in the first quarter of this year. The year-over-year comparison was impacted by the market softening I just discussed while the sequential comparison reflects the increase in wholesale purchase requests.

 

 

In the second quarter of 2007, approximately 60% of our purchase requests were delivered to retail dealers compared with 63% one year ago. The remaining 40% were delivered to enterprise dealers and OEMs compared with 37% to enterprise dealers and OEMs in the second quarter of last year and 35% in the first quarter of 2007.

 

 

We delivered 195,000 finance leads in the second quarter of this year versus 207,000 in the year ago period and 199,000 in the first quarter of 2007 reflecting a bit of softness in consumer lead volume in this market.


 

Average revenue per finance lead in the second quarter of 2007 continued to grow coming in at $ 15.55 in the second quarter of 2007 versus $14.37 in the second quarter of 2006 and $ 15.30 in the first quarter of 2007. At the end of the 2007 second quarter, we had approximately 2,670 new car lead referral dealerships up from approximately 2,520 in the same quarter last year and up from 2,640 in the prior sequential quarter.

 

 

The company’s used car lead referral dealerships totaled approximately [CORRECTED][1,]610 at June 30, 2007 up from 1,570 at June 30, 2006 and down slightly from 1,640 at the end of the first quarter of this year.

 

 

Just a quick word on these metrics. We believe it is becoming less meaningful and useful to report our number of dealer relationships. While we will continue to focus on expanding our relationships with the dealer community, the consolidation that is occurring in the industry makes it increasingly complex to consistently distinguish and count dealer relationships versus franchises versus brands versus physical locations. As a result, in the future we plan to focus on the number of purchase requests delivered and to de-emphasize dealer count as a key metric.

 

 

Moving now to our expenses. Cost of revenue, which includes traffic acquisition costs, totaled $12.7 million or 52% of total revenue in the 2007 second quarter compared with $12.3 million or 49% of 2006 second quarter revenue and $ 11.6 million or 47% of revenue in the 2007 first quarter.

 

 

Cost of revenue was higher in the current quarter as we tapped into a greater number of third party leads to meet dealer demand. Additionally, the cost of acquiring the best quality third-party leads continues to escalate creating added pressure on margins. We expect that once MyRide is fully launched and growing, that it will mitigate this impact, as we will be able to generate more organic leads and meet the increasing demands of auto makers and dealers.


 

I am very pleased to see continued overall OpEx improvements. As Jim mentioned, we are committed to managing our cost structure in line with revenue generation and at appropriate levels, vis-à-vis our development, launch and marketing of MyRide.

 

 

Operating expenses for the 2007 second quarter declined almost 16% year over year to $17.4 million from $20.6 million, and declined almost 9% from $19.1 million in the first quarter of 2007, excluding the $9.9 million patent settlement gain and an accrual of $1 million for a tentative legal settlement during that quarter.

 

 

Operating costs were down from the year-ago second quarter largely as a result of lower legal expenses as well as reductions in other professional fees and certain corporate costs and lower amortization and depreciation expense.

 

 

This all brings us to a loss from continuing operations of $5.2 million, or 12 cents per fully diluted share, for the 2007 second quarter, a significant improvement over a loss of $7.4 million, or 17 cents per share, in the year-ago quarter. In the first quarter of this year, we posted income of $3.2 million, or 7 cents per share, which included the items already discussed.

 

 

Our net loss in the second quarter of 2007, including income from discontinued operations, was $1.7 million, or 4 cents per fully diluted share, versus a net loss of $7.9 million or 19 cents per share in the prior year quarter.

 

 

Non-cash, share based compensation expense in the second quarter of 2007 was $ 1 million compared with $1.2 million in the second quarter of 2006. The reduction was related to options cancelled, and options that became fully vested.

 

 

Capital expenditures related to MyRide were approximately $1.8 million in the second quarter of 2007. We spent $ 4.3 million in the first quarter of this year related to the new site, bringing us to $ 6.1 million year-to-date, and keeping us in line with our original estimate of $5 to $ 7 million for the year.


 

We also said that launch and marketing costs related to MyRide would total another $5 to $7 million. Our spending in this area has been pushed back by a couple of months as we continue to refine the MyRide site and user experience. We now expect to spend toward or below the lower end of that range in 2007, primarily near the end of the third quarter and into the last quarter of this year.

 

 

Turning to our balance sheet, as of June 30 2007 our domestic and restricted international cash and cash equivalents from short term investments totaled $ 28.3 million, versus $28.1 million at the end of March of this year and $26.1 million at December 31, 2006. During the quarter we received a total of $7.7 million in cash from the sales of our RPM and AIC businesses.

 

 

As with our operating expense management, we remain extremely disciplined in our balance sheet and cash management activity. We believe we have sufficient funds and access to capital markets to fully implement our growth strategies and reach our previously stated goal of profitability by the end of 2008.

 

 

Now I’d like to turn the call back to Jim for an update on the operational progress we’ve made against our strategic initiatives. Jim.

 

Jim Riesenbach:

Thank you Monty.

 

 

During the past quarter, our most significant event has been the introduction of the beta edition of our new consumer website, MyRide.com, which brings together focused automotive smart search capabilities with a great auto research and buying experience and rounded out with innovative social networking and multimedia capabilities. In short, a completely new and different way for consumers to experience the automotive internet.


 

We created MyRide to bring consumers increased and easy access to the expanding range of online automotive content and information related to the entire automotive purchase and ownership life cycle. For example, we’ve partnered with Amazon.com to give users access to an extensive automotive parts and accessory search while creating new revenue opportunities for Autobytel in a lucrative and growing field.

 

 

MyRide also offers consumers what we believe to be the Internet’s most extensive used car listings, an important component of MyRide as we seek to significantly increase Autobytel’s impact in the used car market, which currently represents only about 10% of our lead business. This opportunity provides us with tremendous longer term upside given the current trend toward an increase of consumer use of the Internet for used car shopping. More than 40 million used vehicles are sold in the United States each year, dwarfing the 16.5 million new cars sold annually.

 

 

Now let me fill you in on the site roll out. Having launched dozens of web sites and internet products over the years, I have come to know that every major web site introduction has its technical issues and the MyRide Beta roll out has been no exception. We’ve faced some technical hurdles along the way as we introduced an entirely new web platform, one that has been created so we can continuously improve and expand the user experience as well as optimize the revenue opportunities.

 

 

The Beta phase has been an opportunity for an extensive refinement and improvement from both the performance and usability standpoint and I remain very confident that when we fully launch and begin to market MyRide starting in September that this site will be in great shape to attract and build a growing audience.

 

 

While I would have preferred MyRide to be in its full market roll out sooner, our financial model did not anticipate a significant impact from MyRide in 2007, and we remain on track for our end of 2008 profitability target and our longer three to five year financial objectives.


 

In the shorter term, however, we do not expect to see revenue growth in the third quarter in either advertising or leads. We typically experience a moderate seasonal down turn in the leads business. In addition, we will begin to anniversary our improvements in optimizing ad revenue a year ago and it will probably be too early to see meaningful positive impact from MyRide.

 

 

Over the next several months post-launch we will begin to ramp up our marketing initiatives and spend to attract a wider range of users to the site. We plan to execute a highly focused consumer marketing and advertising strategy developed and conducted in conjunction with Young & Rubicam, one of the world’s leading advertising and marketing agencies, and KSL Media, a leader in strategic media buying.

 

 

Together, we have created a comprehensive, multi-faceted plan that will primarily utilize the power of the internet to promote the MyRide.com site and brand, generating excitement, buzz and ultimately site usage among automotive consumers.

 

 

We plan to advertise on many of the Web’s top sites, engage in proactive email campaigns and utilize search engine marketing and optimization techniques while also leveraging our extensive internal customer data base and our millions of legacy brand customers.

 

 

All of our campaigns will focus extensive ROI tracking tools to measure the effectiveness of each marketing activity and will focus our spending on the activities with the highest return.

 

 

We’ll only continue to spend where we know we are getting the appropriate return or reaching our ROI thresholds. This is the great power of marketing on the web - high visibility and control - which is why we are focusing almost all of our media spend on web-based advertising and marketing. While we roll out MyRide we will remain squarely focused on cost management and getting the best possible return for every dollar of marketing investment.


 

On last quarter’s conference call I devoted a good deal of time outlining the value proposition of MyRide.com to consumers. Today, I’m going to focus a bit on the other side of the equation, the significant value Autobytel brings to automotive dealers.

 

 

Our ability to roll out products and services and generate new and sustainable revenues streams is dependent on maintaining a large and strong dealer network. Much of our efforts, therefore, are geared towards building and strengthening new and existing dealer relationships by anticipating their needs and developing methods to help them achieve increased marketing success.

 

 

For the fourth consecutive quarter, we have seen growth in our dealer base versus losses in the previous seven consecutive quarters. I believe this is because we’ve worked very hard to enhance the quality of leads we have sent to our dealers, and to provide them with a wide range of tools and services they need to be effective online marketers.

 

 

A recent study conducted by Yahoo! Search Marketing concluded that before buying a car 88% of consumers do research before stepping foot in a show room and 83% of consumers use the internet to research cars prior to purchasing.

 

 

With these types of statistics, it is important for dealers to partner with a company that can provide them with a variety of effective and efficient methods to reach these consumers. We believe Autobytel is that company.

 

 

Over the last 18 months, we have been working hard to bring new products and services to auto dealers to help them generate more sales and better close rates and to build their local market brand and awareness.


 

First, through MyRide, we are presenting automotive marketers with new national and local online advertising opportunities, which is especially important given the current significant demand for high-quality focused ad inventory across the industry.

 

 

Once again, during the quarter ad revenue grew on both the year to year and sequential basis as we’ve made continual improvements in inventory optimization and pricing. As Monty discussed, our RPMs or revenue per thousand page views have increased year over year as a result.

 

 

We recently brought David Armitage on board as our Vice President of Advertising, and we believe his extensive network and automotive marketing experience will help us expand our innovative advertising programs and build a solid foundation for long- term growth in this area. David spent several years at Edmunds.com and revver.com, and we look forward to his growing contribution as we execute our mission of further enhancing the value and diversity of our advertising services.

 

 

Second, we are working to improve the number and quality of leads delivered to dealers. We expect MyRide to provide meaningful upside through our new and advanced multiple lead generation technology, which allows us to tie into multiple dealer networks to connect consumers with more than one dealer at the same time.

 

 

Additionally, we plan to take advantage of our new MyRide functionality, as well as favorable trends in the used car market to increase our volume of used card leads. Given seasonal trends, however, it is unlikely we will see significant change in the new car leads business in the coming two quarters.

 

 

Third, we are developing unique tools to help auto dealers be more responsive to their customers while improving their ROI by improving their closing conversion rates. Our range of new products like Rapid Response, E-mail Manager, Local Advertising, Pay-per-Call leads and preferred positioning in our used car area should allow Autobytel and MyRide to provide a strong and sustained value proposition to our dealers.


 

Just last week I participated in a meeting with our Dealer Advisory Board, including about a dozen dealers ranging from the largest national dealer groups to large and small individual dealers. We received outstanding and useful feedback and we plan to incorporate many of the Advisory Board’s ideas into our product features and packaging. This is reflective of the Autobytel approach, which is somewhat unique in the market today - a relentless focus on improving the value of our products and services to our clients, the auto dealers and manufacturers, based on their real and continuous input and feedback.

 

 

Finally, in addition to our focus on growing the business and creating value for our customers, we will continue our efforts to improve efficiency, reduce costs, simplify the business and streamline our internal processes.

 

 

The creation of a scalable infrastructure to support our growth is essential to achieving our profitability goals.

 

 

So in summary, we’ve made significant progress over the last three months and believe that we are heading in the right direction with a strategy that brings together the best of consumer, dealer and manufacturer offerings in today’s automotive Internet market.

 

 

We are enhancing our media-oriented focus that will take advantage of strong industry trends yet we are doing so with a continuous eye on cost management. We are building the company and MyRide for long term success, for sustained growth and for profitability and we are very confident that we will succeed.

 

 

That concludes my comments. Operator I would now like to open the call to questions. Operator?


Operator:

At this time I would like to remind all participants if you would like to ask a question please press star then the number one on your telephone keypad. We will pause for a moment to compile the Q&A roster. Your first question comes from Christa Quarles.

 

Christa Quarles:

Hi a couple questions. I wanted to focus in on the advertising business. The growth of 15% in the quarter. First of all I was wondering if you could give us what the page views were in the quarter but more importantly I am assuming there was no spending related to the MyRide in the quarter and I was just wondering you know, based on sort of the hard launch in Q3 whether you expect a, you know, some inaugural spending there and you know, expect to trend up on the advertising side and then you know, along on the advertising side, it looks like the sales marketing costs were a bit lower. I think, Monty you indicated that you would be spending at the low end of the 5 to 7 incremental, but I was just wondering you know, if you used the 5 to 7 baseline in Q2 to think about that. And then just another question for Monty are you going to be putting a schedule out with the restated numbers thing?

 

Jim Riesenbach:

Thank you Christa for the questions. This is Jim here. So this first thing as far as the spending on MyRide no we did not really put any spend against MyRide. Our plan has been to get it up in beta, refine the site, refine elements of the user experience based on real world input and improve the performance of the site prior to putting marketing dollars out there. We are now preparing in the next few weeks to start to ramp up pilot marketing spend to kind of refine elements of the buy and find out what’s actually performing best for us as I said on the earlier part of the call. We’re focused on where are we going to maximize our ROI against that marketing spend so we did not put dollars against MyRide specifically. We do continue to have overall search engine marketing spend and that’s a piece of our overall costs. At the same time that spend is divided between spend toward lead generation versus spend that generates page views. Monty did you want to address the specific questions?


Monty Houdeshell:

Yes, with respect to page views in the second quarter of 2007 they were approximately 118 million.

 

Christa Quarles:

And then the schedules?

 

Monty Houdeshell:

We haven’t published a schedule yet but we would consider doing so.

 

Christa Quarles:

And just to follow-up on the advertising side, Jim, there is one other thing I wanted to ask was if you had any advertising dollars generated on MyRide. I assume not and so the 16% was all of the Autobytel sites and so in theory you would expect that to accelerate in Q3.

 

Jim Riesenbach:

Well the answer to that is we did have some revenue although it was very small from MyRide because MyRide was really not promoted actively in the marketplace. It was something where there were page views and as those page views are generated we did monetize them on MyRide. The majority have existed again through Autobytel. Some of that has been a result of our continued optimization efforts as we mentioned our RPMs have improved and we do continue our focus on having a blend of CPMs and CPC based advertising on the sites.

 

 

As far as our direction, we do not expect that in the next quarter we are going to see a significant increase in advertising. As we get into Q4 and we start to ramp up the marketing on MyRide, we expect to see some improvement but we are not providing any specific guidance at this point.

 

Christa Quarles:

Okay, thanks.

 

Operator:

Your next question comes from Mark May from Needham & Company.

 

Mark May:

Okay, thanks for taking my question. This is probably for Jim, given your experience in the online media space if you look out a couple years so, you know, giving you


 

time for some of the strategic initiatives to take hold and then the initiatives I am sure that back that in terms of monetization what do you think is a reasonable goal in terms of RPM based on you know, others and the space and the specific dynamics, you know, both within the industry today and at Autobytel.

 

Jim Riesenbach:

Mark, thank you for the question. I guess the way I look at this is it is a very difficult question to answer because what we’re doing with MyRide is we’re expanding into a broad range of areas. We’re actually viewing MyRide as a site that’s oriented to the entire automotive purchase and ownership lifecycle. And as a result, we’re going to be expanding into areas that are going to diversify and enhance our overall revenue stream.

 

 

But, as you build out in the social networking space, as you build out in areas like parts and accessories, the areas that are about enhancing your vehicle, areas including enthusiasm as well as service and maintenance, we expect that we’re going to find that there are some areas that are very high RPM and some areas that are lower RPM, but still higher because of the endemic nature of the category we think they are going to be higher than general pages on more general sites.

 

 

But, as we see the blended average, I think that we may find that the RPMs in total don’t grow significantly because we are going to find that some areas are going to grow significantly, some areas are going to offset that, and it’s very hard to predict because we’re expecting that we are going to see growth in all of these areas and as we’re watching something completely new and different in the market place it’s hard to know exactly what the mix of page views in the various areas are going to be.

 

 

And the other thing is as we put search engine marketing and other marketing out in the field we may find that we get a very strong ROI in some of the areas that actually generate a lower RPM and so we may put more dollars against that to initiate trial and bring people into the network which over time we think is going to create a strong lifetime value. But, that’s kind of the way we look at it. We’re looking to grow overall revenue and the specific RPMs are still going to be seen as time goes on.


Mark May:

Okay, that’s some good color, thanks.

 

Operator:

As a reminder if you would like to ask a question please press star one on your telephone keypad. Your next question comes from Jeff Markley from Helios.

 

Jeff Markley:

Hi guys, I just had a quick question on the cash balance at the end of the quarter. I believe it was at $28.3 million. Does this include all the proceeds from the AIC and RPM sales. I mean, what else do we have coming forward as far as cash payments. I know there is some money from the Dealix settlement and maybe you could refresh us how much that is and when you will receive that.

 

Monty Houdeshell:

Approximately, let’s see, approximately a little over $2.5 million is due on the Delix settlement next March in the first quarter of next year. There is about $ 0.5 million due from escrow contingent payment on the sale of RPM and a small amount contingent with respect to adjustments to working capital.

 

Jeff Markley:

Okay great and you guys did a nice job in cutting costs, particularly G&A this last quarter. Can you talk about the leveragability of your business model going forward you know as revenues begin to ramp up which we expect on the cost side.

 

Monty Houdeshell:

We would not expect our overhead costs to increase. As we’ve mentioned we will see some incremental spending at least around the launch related to marketing to bring traffic to the site and continued spending in that area would just depend on the ROI that we’re getting on it but it’s fundamental to our strategy going forward that we create a scalable infrastructure which means reducing overhead costs in proportion to revenue over the next couple of years.

 

Jeff Markley:

Okay great, that’s all I had. Good luck with the launch.


Operator:

At this time there are no further questions.

 

Jim Riesenbach:

Okay thank you all again for joining us this morning and for your continued support. We believe we are on the right track and are moving in the right direction and we look forward to keeping you up-to-date on our progress and thank you again.

 

Operator:

This concludes today’s conference you may now disconnect.

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