UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Revenues:
Lead fees	$ 16,843	$ 14,760	$ 34,360	$ 30,554
Advertising	895	927	1,611	1,786
Other revenues	33	44	61	96
Total revenues	17,771	15,731	36,032	32,436
Cost of revenues (excludes depreciation of $23 and $32 for the three months ended June 30, 2013 and 2012, respectively, and $51 and $64 for the six months ended June 30, 2013 and 2012, respectively)	10,815	9,396	22,485	19,265
Gross profit	6,956	6,335	13,547	13,171
Operating expenses:
Sales and marketing	2,136	2,268	4,376	4,613
Technology support	1,767	1,619	3,473	3,447
General and administrative	2,146	1,773	4,435	3,788
Depreciation and amortization	409	401	833	803
Litigation settlements	(67)	(67)	(138)	(137)
Total operating expenses	6,391	5,994	12,979	12,514
Operating income	565	341	568	657
Interest and other income (expense), net	(96)	(3)	307	(4)
Income before income tax provision	469	338	875	653
Income tax provision	83	107	154	169
Net income and comprehensive income	$ 386	$ 231	$ 721	$ 484
Computation of Basic and Diluted Net Income Per Share [Abstract]
Basic income per common share (in dollars per share)	$ 0.04	$ 0.03	$ 0.08	$ 0.05
Diluted income per common share (in dollars per share)	$ 0.04	$ 0.02	$ 0.08	$ 0.05