Summary of Significant Accounting Policies (Details) (USD $)	12 Months Ended				12 Months Ended										12 Months Ended
	Dec. 31, 2013 Institution Segment	Dec. 31, 2012	Oct. 01, 2013	Sep. 17, 2010	Dec. 31, 2013 Revenue [Member] Customer	Dec. 31, 2013 Revenue [Member] Urban Science Applications [Member]	Dec. 31, 2013 Receivable [Member] Customer	Dec. 31, 2013 Receivable [Member] Urban Science Applications [Member]	Dec. 31, 2013 Minimum [Member]	Dec. 31, 2013 Maximum [Member]	Dec. 31, 2013 Other Income [Member]	Dec. 31, 2013 Reduction to Investments [Member]	Dec. 31, 2011 Driverside [Member]	Aug. 16, 2010 Driverside [Member]	Dec. 31, 2013 AutoWeb [Member]
Investment [Line Items]
Equity Interest in Driverside Inc (in hundredths)														5.00%	16.00%
Investments acquired														$ 1,000,000
Additional investments acquired		16,737
Preferred stock acquired (in shares)													1,352,082		8,000
Cash payment received		823,000
Contingent payments received	326,000										132,000	194,000
Other income received															108,000
Investment in AutoWeb	2,500,000	0													2,500,000
SaleMove convertible promissory note															150,000
Annual interest rate (in hundredths)				6.00%											6.00%
Costs and expenses agreed advances															1,000,000
Advances made															200,000
Concentration Risk [Line Items]
Percentage of concentration of credit risk (in hundredths)					30.00%	14.00%	40.00%	10.00%
Number of customers					3		3
Gross accounts receivable							5,800,000
Basic Shares: [Abstract]
Weighted average common shares outstanding (in shares)	8,883,357	9,229,817
Stock Repurchased During Period, Shares	0	(233,998)
Weighted average unvested restricted stock (in shares)	0	0
Basic shares (in shares)	8,883,357	8,995,819
Dilutive Shares: [Abstract]
Basic shares (in shares)	8,883,357	8,995,819
Weighted average dilutive securities (in shares)	1,732,596	207,709
Dilutive Shares (in shares)	10,615,953	9,203,528
Potentially dilutive securities (in shares)	1,100,000	2,500,000
Number of reportable segments	1
Advertising Expense	1,800,000	1,200,000
Number of financial institutions maintaining cash and cash equivalents	2
Fair Value of Financial Instruments [Abstract]
Contingent consideration				1,000,000
Fair value of contingent consideration				526,000
Total contingent consideration payments	689,000
Capitalized Internal Use Software and Website Development Costs [Abstract]
Estimated useful life of software development costs									3 years	5 years
Property and Equipment [Abstract]
Estimated useful lives of property and equipment	3 years
Impairment of Long-Lived Assets [Abstract]
Impairment charge	68,000
Goodwill [Abstract]
Goodwill	$ 13,602,000	$ 11,677,000	$ 1,900,000	$ 11,700,000