CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Revenues:
Lead fees	$ 63,109	$ 59,735
Advertising	3,524	3,850
Other revenues	169	227
Total revenues	66,802	63,812
Cost of revenues (excludes depreciation of $118 in 2012 and $221 in 2011)	40,530	37,829
Gross profit	26,272	25,983
Operating expenses:
Sales and marketing	8,536	8,906
Technology support	6,848	7,045
General and administrative	7,852	7,987
Depreciation and amortization	1,717	1,771
Litigation settlements	(273)	(451)
Total operating expenses	24,680	25,258
Operating income (loss)	1,592	725
Interest and other income, net	139	40
Income tax provision	344	349
Net income (loss) and comprehensive income (loss)	$ 1,387	$ 416
Computation of basic and diluted net earnings (Loss) per share [Abstract]
Basic earnings (loss) per share (in dollars per share)	$ 0.15	$ 0.05
Diluted earnings (loss) per share (in dollars per share)	$ 0.15	$ 0.04