Organization and Operations

3 Months Ended

Mar. 31, 2012

Organization and Operations [Abstract]

Organization and Operations [Text Block]

1. Organization and Operations

Autobytel Inc. ("Autobytel" or the "Company") is an automotive marketing services company that assists automotive retail dealers ("Dealers") and automotive manufacturers ("Manufacturers") market and sell new and used vehicles through its programs for online purchase request referrals ("Purchase Requests"), Dealer marketing products and services, and online advertising programs and data products.

The Company's network of Company-owned, consumer-facing automotive websites ("Company-Owned Websites"), which includes its flagship website Autobytel.com�, with a mission to be Your Lifetime Automotive AdvisorT, provides consumers with information and tools to aid them with their automotive purchase decisions and the ability to submit inquiries requesting Dealers to contact the consumers regarding purchasing or leasing vehicles ("Vehicle Purchase Requests"). For consumers who may not be able to secure loans through conventional lending sources, the Company-Owned Websites provide these consumers the ability to submit inquiries requesting Dealers or other lenders that may offer vehicle financing to these consumers to contact the consumers regarding vehicle financing ("Finance Purchase Requests").  In June 2011, the Company launched the first phase of a multi-phase redesign of its flagship website, Autobytel.com.

The Company was incorporated in Delaware on May 17, 1996. Its principal corporate offices are located in Irvine, California. The Company's common stock is listed on The NASDAQ Capital Market under the symbol ABTL.

On September 17, 2010 ("Acquisition Date"), the Company acquired substantially all of the assets of privately-held Autotropolis, Inc., a Florida corporation, and Cyber Ventures, Inc., a Florida corporation (collectively, "Auto/Cyber"). The business acquired from Cyber Ventures, Inc. generates and sells in-market consumer automotive Purchase Requests.  The business acquired from Autotropolis, Inc., through its Autotropolis.com website, provides new vehicle Purchase Requests and related products and services directly to Dealers and expanded the Company's ability to monetize the acquired, incremental traffic through advertising on the site.  Auto/Cyber's results of operations are included in the Company's consolidated financial statements beginning September 17, 2010.