UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): April 8, 2004

Lithia Motors, Inc.(Exact Name of Registrant as specified in its charter)

Oregon	0-21789	93 - 0572810
(State or other	(Commission	(IRS Employer
jurisdiction of incorporation)	File Number)	Identification No.
360 E. Jackson Street, Medford, Oregon		97501
Address of Principal Executive Office		Zip Code

     Registrant's telephone number including area code 541-776-6868

(Former name or former address, if changed since last report) Not applicable

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Item 7. Financial Statements and Exhibits

(a)	Financial statements of business acquired.
	Not applicable.
(b)	Pro forma financial information.
	Not applicable.
(c)	Exhibits.
	The following Exhibit is filed or furnished as part of this Report to the extent described in Item 9.
	(99) Investor Presentation

Item 9. Regulation FD Disclosure.

        On April 8, 2004, Sid DeBoer, Chief Executive Officer, and other officers of Lithia Motors, Inc. will make the presentation attached as Exhibit 99 at the Morgan Stanley Global Automotive Conference. All of the information in the press release, appearing in Exhibit 99, is not filed but is furnished pursuant to Regulation FD.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

		LITHIA MOTORS, INC.
		(Registrant)
Date:	April 8, 2004	By:	/s/ Kenneth E. Roberts
			Kenneth E. Roberts
			Assistant Secretary

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EXHIBIT 99