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7. Property and Equipment, Net (Details) (USD $)	1 Months Ended	12 Months Ended
7. Property and Equipment, Net (Details) (USD $)	Jul. 31, 2012	Dec. 31, 2012	Dec. 31, 2011
Details
Loss on disposal of property and equipment	$ 4,818	$ 4,818
Depreciation		$ 14,534	$ 20,087

The amount of expense recognized in the current period that reflects the allocation of the cost of tangible assets over the assets' useful lives. Includes production and non-production related depreciation.

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