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Segment Information
12 Months Ended
Dec. 31, 2023
Segment Information [Abstract]  
Segment Information
15.
Segment Information

The Company reports revenue from nine segments, consisting of its seven geographic Nu Skin segments—Americas, Mainland China, Southeast Asia/Pacific, South Korea, Japan, Europe & Africa, and Hong Kong/Taiwan—and two Rhyz segments—Manufacturing and Rhyz other. The Nu Skin other category includes miscellaneous corporate revenue and related adjustments. The Rhyz other segment includes other investments by our Rhyz business arm. These segments reflect the way the chief operating decision maker evaluates the Company’s business performance and allocates resources. Reported revenue includes only the revenue generated by sales to external customers.

Profitability by segment as determined under US GAAP is driven primarily by the Company’s transfer pricing policies. Segment contribution, which is the Company’s segment profitability metric presented in the table below, excludes certain intercompany charges, specifically royalties, license fees, transfer pricing, discrete charges and other miscellaneous items. These charges have been included in Corporate and other expenses. Corporate and other expenses also include costs related to the Company’s executive and administrative offices, information technology, research and development, and marketing and supply chain functions not recorded at the segment level.


In the first quarter of 2023, the Company adjusted how it allocates certain corporate overhead costs to the segments. The prior-year segment information has been recast to comply with current presentation. Consolidated financial information is not affected.



Effective June 2023, the Company closed its Israel market. As a result the Europe, Middle East and Africa (“EMEA”) segment has been renamed Europe & Africa.

The accounting policies of the segments are the same as those described in Note 2, “Summary of Significant Accounting Policies.” The Company evaluates the performance of its segments based on revenue and segment contribution. Each segment records direct expenses related to its employees and its operations.

Summarized financial information for the Company’s reportable segments is shown in the following tables. Asset information is not reviewed or included with the Company’s internal management reporting. Therefore, the Company has not disclosed asset information for each reportable segment.

Revenue by Segment

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
Nu Skin
                 
Americas
 
$
398,222
   
$
508,537
   
$
547,755
 
Mainland China
   
298,079
     
360,389
     
568,774
 
Southeast Asia/Pacific
   
267,206
     
344,411
     
336,651
 
South Korea
   
236,099
     
268,707
     
354,252
 
Japan
   
207,833
     
224,896
     
266,216
 
Europe & Africa
   
192,352
     
204,275
     
283,200
 
Hong Kong/Taiwan
   
153,589
     
157,197
     
162,611
 
Nu Skin Other
   
(858
)
   
3,959
     
3,653
 
Total Nu Skin
   
1,752,522
     
2,072,371
     
2,523,112
 
Rhyz
                       
Manufacturing (1)
   
181,395
     
149,458
     
172,120
 
Rhyz Other
   
35,214
     
3,830
     
437
 
Total Rhyz
   
216,609
     
153,288
     
172,557
 
Total
 
$
1,969,131
   
$
2,225,659
   
$
2,695,669
 

(1)
The Manufacturing segment had $56.5 million, $69.2 million and $84.5 million of intersegment revenue for the years ended December 31, 2023, 2022 and 2021, respectively.  Intersegment revenue is eliminated in the consolidated financial statements and in the table above.

Segment Contribution

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
Nu Skin
                 
Americas
 
$
78,943
   
$
97,298
   
$
103,067
 
Mainland China
   
62,259
     
72,362
     
151,645
 
Southeast Asia/Pacific
   
47,743
     
75,902
     
72,774
 
South Korea
   
74,091
     
78,811
     
110,328
 
Japan
   
54,076
     
51,620
     
65,167
 
Europe & Africa
   
18,592
     
15,959
     
34,846
 
Hong Kong/Taiwan
   
40,582
     
32,584
     
34,065
 
Nu Skin contribution
   
376,286
     
424,536
     
571,892
 
Rhyz
                       
Manufacturing
   
12,321
     
3,570
     
18,346
 
Rhyz Other
   
(20,564
)
   
(6,180
)
   
(1,813
)
Rhyz contribution
   
(8,243
)
   
(2,610
)
   
16,533
 
Total segment contribution
   
368,043
     
421,926
     
588,425
 
Corporate and other
   
(319,775
)
   
(311,079
)
   
(354,433
)
Operating income
   
48,268
     
110,847
     
233,992
 
Other income (expense)
   
(21,690
)
   
(21,877
)
   
(1,533
)
Income before provision for income taxes
 
$
26,578
   
$
88,970
   
$
232,459
 

Depreciation and Amortization

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
Nu Skin
                 
Americas
 
$
449
   
$
591
   
$
871
 
Mainland China
   
11,048
     
12,177
     
13,345
 
Southeast Asia/Pacific
   
1,062
     
1,500
     
1,450
 
South Korea
   
1,399
     
1,616
     
3,279
 
Japan
   
1,327
     
1,011
     
906
 
Europe & Africa
   
1,093
     
854
     
1,106
 
Hong Kong/Taiwan
   
2,614
     
3,743
     
3,637
 
Total Nu Skin
   
18,992
     
21,492
     
24,594
 
Rhyz
                       
Manufacturing
   
13,293
     
13,838
     
11,765
 
Rhyz Other
   
5,836
     
2,368
     
1,579
 
Total Rhyz
   
19,129
     
16,206
     
13,344
 
Corporate and other
   
32,802
     
34,808
     
38,382
 
Total
 
$
70,923
   
$
72,506
   
$
76,320
 

Capital Expenditures

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
Nu Skin
                 
Americas
 
$
236
   
$
204
   
$
714
 
Mainland China
   
20,052
     
10,692
     
24,382
 
Southeast Asia/Pacific
   
645
     
263
     
1,330
 
South Korea
   
585
     
727
     
854
 
Japan
   
104
     
225
     
194
 
Europe & Africa
   
411
     
1,612
     
1,242
 
Hong Kong/Taiwan
   
1,212
     
3,338
     
736
 
Total Nu Skin
   
23,245
     
17,061
     
29,452
 
Rhyz
                       
Manufacturing
   
11,162
     
7,301
     
14,022
 
Rhyz Other
   
34
     
     
 
Total Rhyz
   
11,196
     
7,301
     
14,022
 
Corporate and other
   
24,049
     
34,694
     
25,141
 
Total
 
$
58,490
   
$
59,056
   
$
68,615
 

Revenue by Major Market

A major market is defined as one with total revenue greater than 10% of consolidated total revenue. Based on this criteria, the Company has identified four major markets: Mainland China, South Korea, United States, and Japan. There are approximately 45 other markets, each of which individually is less than 10%. No single customer accounted for 10% or more of net sales for the periods presented. Sales are recorded in the jurisdiction in which the transactions occurred:

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
United States
 
$
514,089
   
$
537,081
   
$
540,253
 
Mainland China
   
298,079
     
360,389
     
568,774
 
South Korea
   
236,099
     
268,707
     
354,252
 
Japan
   
207,833
     
224,896
     
266,216
 
All others
   
713,031
     
834,586
     
966,174
 
Total
 
$
1,969,131
   
$
2,225,659
   
$
2,695,669
 

Revenue by Product Line

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
Beauty
 
$
858,625
   
$
1,069,714
   
$
1,442,659
 
Wellness
   
886,093
     
992,338
     
1,062,549
 
Other
   
224,413
     
163,607
     
190,461
 
Total
 
$
1,969,131
   
$
2,225,659
   
$
2,695,669
 

Long-Lived Assets by Major Market

A major market is defined as a market with long-lived assets greater than 10% of consolidated long-lived assets and also includes the Company’s country of domicile (the United States). Long-lived assets in Mainland China consist primarily of property, plant and equipment related to manufacturing, distribution facilities and the Mainland China headquarters. Long-lived assets in the United States consist primarily of property, plant and equipment, including the Company’s corporate offices and distribution facilities. Long-lived assets by major market are set forth below for the periods ended December 31, 2023, 2022 and 2021:

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2023
   
2022
   
2021
 
United States
 
$
339,163
   
$
343,482
   
$
335,020
 
Mainland China
   
122,728
     
132,148
     
149,124
 
South Korea
   
23,578
     
30,867
     
25,364
 
Japan
   
13,322
     
18,011
     
23,929
 
All others
   
35,451
     
33,291
     
47,687
 
Total
 
$
534,242
   
$
557,799
   
$
581,124