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Segment Information (Tables)
12 Months Ended
Dec. 31, 2021
Segment Information [Abstract]  
Revenue by Segment
Revenue by Segment

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
Nu Skin
                 
Mainland China
 
$
568,774
   
$
625,538
   
$
722,526
 
Americas
   
547,755
     
453,022
     
304,422
 
South Korea
   
354,252
     
326,478
     
329,978
 
Southeast Asia/Pacific
   
336,651
     
361,627
     
346,276
 
EMEA
   
283,200
     
230,246
     
167,165
 
Japan
   
266,216
     
273,681
     
260,039
 
Hong Kong/Taiwan
   
162,611
     
161,117
     
166,335
 
Nu Skin Other
   
1,549
     
(17
)
   
1,621
 
Total Nu Skin
   
2,521,008
     
2,431,692
     
2,298,362
 
Rhyz Investments
                       
Manufacturing (1)
   
172,120
     
149,339
     
121,917
 
Grow Tech
   
2,104
     
903
     
137
 
Rhyz Other
   
437
     
     
 
Total Rhyz Investments
   
174,661
     
150,242
     
122,054
 
Total
 
$
2,695,669
   
$
2,581,934
   
$
2,420,416
 

(1)
The Manufacturing segment had $84.5 million, $39.4 million and $25.7 million of intersegment revenue for the years ended December 31, 2021, 2020 and 2019, respectively.  Intersegment revenue is eliminated in the consolidated financial statements and in the table above.
Segment Contribution
Segment Contribution

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
Nu Skin
                 
Mainland China
 
$
151,645
   
$
181,024
   
$
191,570
 
Americas
   
116,265
     
86,386
     
52,135
 
South Korea
   
114,034
     
100,933
     
99,892
 
Southeast Asia/Pacific
   
81,779
     
87,753
     
90,666
 
EMEA
   
41,988
     
24,078
     
10,195
 
Japan
   
67,511
     
68,027
     
61,081
 
Hong Kong/Taiwan
   
37,330
     
33,466
     
33,569
 
Nu Skin contribution
   
610,552
     
573,039
     
539,108
 
Rhyz Investments
                       
Manufacturing
   
18,346
     
21,168
     
15,693
 
Grow Tech
   
(83,907
)
   
(22,430
)
   
(19,509
)
Rhyz Other
   
(1,813
)
   
     
 
Rhyz Investments contribution
   
(67,374
)
   
(1,262
)
   
(3,816
)
Total segment contribution
   
543,178
     
571,777
     
535,292
 
Corporate and other
   
(309,186
)
   
(314,213
)
   
(267,866
)
Operating income
   
233,992
     
257,564
     
267,426
 
Other income (expense)
   
(1,533
)
   
(1,332
)
   
(12,254
)
Income before provision for income taxes
 
$
232,459
   
$
256,232
   
$
255,172
 
Depreciation and Amortization and Capital Expenditures
Depreciation and Amortization

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
Nu Skin
                 
Mainland China
 
$
13,345
   
$
11,056
   
$
10,496
 
Americas
   
871
     
984
     
767
 
South Korea
   
3,279
     
3,620
     
5,093
 
Southeast Asia/Pacific
   
1,450
     
1,670
     
2,012
 
EMEA
   
1,106
     
1,017
     
1,260
 
Japan
   
906
     
1,876
     
3,866
 
Hong Kong/Taiwan
   
3,637
     
2,912
     
2,310
 
Total Nu Skin
   
24,594
     
23,135
     
25,804
 
Rhyz Investments
                       
Manufacturing
   
11,765
     
8,081
     
6,689
 
Grow Tech
   
4,888
     
5,092
     
4,008
 
Other Rhyz Investments
   
1,579
     
     
 
Total Rhyz Investments
   
18,232
     
13,173
     
10,697
 
Corporate and other
   
33,494
     
37,683
     
40,149
 
Total
 
$
76,320
   
$
73,991
   
$
76,650
 

Capital Expenditures

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
Nu Skin
                 
Mainland China
 
$
24,382
   
$
19,363
   
$
14,814
 
Americas
   
714
     
1,061
     
1,283
 
South Korea
   
854
     
1,420
     
1,223
 
Southeast Asia/Pacific
   
1,330
     
2,197
     
816
 
EMEA
   
1,242
     
1,875
     
364
 
Japan
   
194
     
3,128
     
1,528
 
Hong Kong/Taiwan
   
736
     
708
     
3,203
 
Total Nu Skin
   
29,452
     
29,752
     
23,231
 
Rhyz Investments
                       
Manufacturing
   
14,022
     
14,366
     
6,595
 
Grow Tech
   
1,683
     
2,499
     
6,938
 
Other Rhyz Investments
   
     
     
 
Total Rhyz Investments
   
15,705
     
16,865
     
13,533
 
Corporate and other
   
23,458
     
17,206
     
29,303
 
Total
 
$
68,615
   
$
63,823
   
$
66,067
 
Revenue by Major Market
A major market is defined as one with total revenue greater than 10% of consolidated total revenue. Based on this criteria, the Company has identified four major markets: Mainland China, South Korea, United States, and Japan. There are approximately 45 other markets, each of which individually is less than 10%. No single customer accounted for 10% or more of net sales for the periods presented. Sales are recorded in the jurisdiction in which the transactions occurred:

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
Mainland China
 
$
568,774
   
$
625,538
   
$
722,526
 
South Korea
   
354,252
     
326,478
     
329,978
 
Japan
   
266,216
     
273,681
     
260,039
 
United States
   
540,253
     
425,155
     
324,727
 
All others
   
966,174
     
931,082
     
783,146
 
Total
 
$
2,695,669
   
$
2,581,934
   
$
2,420,416
 
Revenue by Product Line
Revenue by Product Line

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
Beauty (1)
 
$
1,442,659
   
$
1,491,803
   
$
1,423,485
 
Wellness (1)
   
1,062,549
     
922,553
     
863,125
 
Other (2)
   
190,461
     
167,578
     
133,806
 
Total
 
$
2,695,669
   
$
2,581,934
   
$
2,420,416
 

(1) Includes sales of beauty and wellness products in the core Nu Skin business. The beauty category includes $658 million, $712 million, $618 million in sales of devices and related consumables for the years ended December 31, 2021, 2020 and 2019, respectively.
(2) Other includes the external revenue from the Rhyz companies along with a limited number of other products and services, including household products and technology services.
Long-Lived Assets by Major Market
A major market is defined as a market with long-lived assets greater than 10% of consolidated long-lived assets and also includes the Company’s country of domicile (the United States). Long-lived assets in Mainland China consist primarily of property, plant and equipment related to manufacturing, distribution facilities and the Mainland China headquarters. Long-lived assets in the United States consist primarily of property, plant and equipment, including the Company’s corporate offices and distribution facilities. Long-lived assets by major market are set forth below for the periods ended December 31, 2021, 2020 and 2019:

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2021
   
2020
   
2019
 
United States
 
$
335,020
   
$
348,028
   
$
354,410
 
Mainland China
   
149,124
     
152,312
     
136,845
 
South Korea
   
25,364
     
39,104
     
35,286
 
Japan
   
23,929
     
31,085
     
12,015
 
All others
   
47,687
     
62,141
     
59,374
 
Total
 
$
581,124
   
$
632,670
   
$
597,930