SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2016

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

6.SEGMENT INFORMATION

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes sales employees, independent direct sellers and independent marketers to distribute its products. While sales employees sell products through the Company's stores, independent direct sellers can sell away from the Company's stores where the Company has obtained a direct selling license to do so. Independent marketers are licensed business owners who are authorized to sell the Company's products either at their own approved premises or through the Company's stores. Selling expenses are the Company's largest expense comprised of sales compensation and incentives paid to its sales force. The Company manages its business primarily by managing its sales force. The Company does not use profitability reports on a regional or divisional basis for making business decisions. However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended March 31,
Revenue:	2016		2015
Greater China	$	158,711	$	187,367
North Asia		151,209		172,066
Americas		65,748		79,872
South Asia/Pacific		63,578		70,817
EMEA		32,585		33,210
Total	$	471,831	$	543,332

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended March 31,
Revenue:	2016		2015
Nu Skin	$	289,989	$	342,766
Pharmanex		180,714		199,272
Other		1,128		1,294
Total	$	471,831	$	543,332

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended March 31,
Revenue:	2016		2015
Mainland China	$	118,655	$	134,197
South Korea		86,118		108,777
Japan		65,091		63,289
United States		47,233		58,988

Long-lived assets:	March 31, 2016		December 31, 2015
United States	$	269,618	$	271,057
Mainland China		110,259		110,839
South Korea		48,653		48,702
Japan		14,150		13,587