SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2015

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

6. SEGMENT INFORMATION

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes sales employees, independent direct sellers and independent marketers to distribute its products.  Independent direct sellers can sell away from the Company's stores where the Company has obtained a direct selling license to do so.  Independent marketers are licensed business owners who are authorized to sell the Company's products either at their own approved premises or through the Company's stores.  Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China.  The Company manages its business primarily by managing its sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended March 31,
Revenue:	2015		2014
Greater China	$	187,367	$	278,929
North Asia		172,066		195,461
Americas		79,872		79,909
South Asia/Pacific		70,817		71,194
EMEA		33,210		45,568
Total	$	543,332	$	671,061

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended March 31,
Revenue:	2015			2014
Nu Skin		$	342,766		$	402,111
Pharmanex			199,272			267,272
Other			1,294			1,678
Total		$	543,332		$	671,061

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended March 31,
Revenue:	2015		2014
Mainland China	$	134,197	$	212,217
South Korea		108,777		114,000
Japan		63,289		81,461
United States		58,988		54,822

Long-lived assets:	March 31, 2015		December 31, 2014
United States	$	274,555	$	287,103
Mainland China		118,973		103,445
South Korea		50,405		46,626
Japan		15,549		13,768