SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2014

SEGMENT INFORMATION [Abstract]

Revenue and Long-Lived Assets by Geographic Region

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

		Three Months Ended June 30,				Six Months Ended June 30,
Revenue:		2014		2013		2014		2013
Greater China	$	229,869	$	261,241	$	508,798	$	432,063
North Asia		195,995		194,812		391,456		380,722
Americas		89,911		83,433		169,820		159,125
South Asia/Pacific		81,653		85,582		152,847		152,539
EMEA		52,599		46,260		98,167		88,184
Totals	$	650,027	$	671,328	$	1,321,088	$	1,212,633

Revenue Generated by Each of the Company's Major Product Lines

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

		Three Months Ended June 30,				Six Months Ended June 30,
Revenue:		2014		2013		2014		2013
Nu Skin	$	391,968	$	411,220	$	794,079	$	732,660
Pharmanex		256,216		258,862		523,488		477,213
Other		1,843		1,246		3,521		2,760
Totals	$	650,027	$	671,328	$	1,321,088	$	1,212,633

Revenue and long-lived assets by significant geographic area

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

		Three Months Ended June 30,				Six Months Ended June 30,
Revenue:		2014		2013		2014		2013
Mainland China	$	153,795	$	190,383	$	366,012	$	310,048
South Korea		118,797		97,420		232,797		178,515
Japan		77,198		97,392		158,659		202,207
United States		61,056		61,627		115,878		118,674
Taiwan		41,664		37,824		77,428		69,950
Hong Kong		34,410		33,034		65,358		52,065
Malaysia		23,256		27,797		42,305		45,840

Long-lived assets:		June 30, 2014		December 31, 2013
Mainland China	$	95,552	$	82,726
South Korea		24,834		14,345
Japan		12,629		9,970
United States		281,426		273,388
Taiwan		1,939		1,928
Hong Kong		2,282		2,497
Malaysia		1,267		1,463