SEGMENT INFORMATION (Tables)

3 Months Ended

Mar. 31, 2014

SEGMENT INFORMATION [Abstract]

Revenue and Long-Lived Assets by Geographic Region

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

		Three Months Ended March 31,
Revenue:		2014		2013
Greater China	$	278,929	$	170,822
North Asia		195,461		185,910
Americas		79,909		75,692
South Asia/Pacific		71,194		66,957
EMEA		45,568		41,924
Total	$	671,061	$	541,305

Revenue Generated by Each of the Company's Major Product Lines

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

		Three Months Ended March 31,
Revenue:		2014		2013
Nu Skin	$	402,111	$	321,440
Pharmanex		267,272		218,351
Other		1,678		1,514
Total	$	671,061	$	541,305

Revenue and long-lived assets by significant geographic area

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

		Three Months Ended March 31,
Revenue:		2014		2013
Mainland China	$	212,217	$	119,665
South Korea		114,000		81,095
Japan		81,461		104,815
United States		54,822		56,886
Taiwan		35,764		32,126
Hong Kong		30,948		19,031
Malaysia		19,049		18,043

Long-lived assets:		March 31, 2014		December 31, 2013
Mainland China	$	89,967	$	82,726
South Korea		21,660		14,345
Japan		11,261		9,970
United States		274,489		273,388
Taiwan		1,938		1,928
Hong Kong		2,352		2,497
Malaysia		1,327		1,463