SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2013

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

6.SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force and contractual sales promoters to sell products through its stores, and independent direct sellers who can sell away from the Company's stores where the Company has obtained a direct sales license. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global distributors. The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: Greater China, North Asia, South Asia/Pacific, Americas and EMEA.

NU SKIN ENTERPRISES, INC.

Notes to Consolidated Financial Statements

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2013		2012		2013		2012
Greater China	$	269,146	$	199,728	$	444,852	$	292,339
North Asia		196,757		177,695		384,950		359,895
South Asia/Pacific		85,916		98,344		153,158		175,665
Americas		84,289		71,766		160,830		138,106
EMEA		46,819		45,702		89,231		89,232
Totals	$	682,927	$	593,235	$	1,233,021	$	1,055,237

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2013		2012		2013		2012
Nu Skin	$	417,483	$	295,068	$	743,669	$	544,583
Pharmanex		264,198		296,292		486,592		506,597
Other		1,246		1,875		2,760		4,057
Totals	$	682,927	$	593,235	$	1,233,021	$	1,055,237

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2013		2012		2013		2012
Mainland China	$	197,609	$	57,299	$	321,662	$	108,137
Japan		98,869		115,615		205,551		225,679
South Korea		97,888		62,080		179,399		134,216
United States		62,350		57,485		120,112		111,401
Europe		41,430		40,100		78,551		77,842

Long-lived assets:	June 30, 2013		December 31, 2012
Mainland China	$	49,150	$	30,199
Japan		7,235		8,441
South Korea		13,132		14,030
United States		222,172		163,137
Europe		2,584		2,622