Segment Information

12 Months Ended

Dec. 31, 2012

Segment Reporting [Abstract]

Segment Information

19.Segment Information

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force and contractual sales promoters to sell products through its stores, and independent direct sellers who can sell away from the Company's stores where the Company has obtained a direct sales license. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global distributors.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: North Asia, Greater China, South Asia/Pacific, Americas and EMEA.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Year Ended December 31,
Revenue:	2010		2011		2012
North Asia	$	686,073	$	751,165	$	794,833
Greater China		268,171		341,919		570,640
South Asia/Pacific		182,796		236,212		330,240
Americas		250,008		251,984		288,732
EMEA		150,211		162,711		185,219
Total	$	1,537,259	$	1,743,991	$	2,169,664

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

	Year Ended December 31,
Revenue:	2010		2011		2012
Nu Skin	$	913,819	$	964,130	$	1,178,414
Pharmanex		612,209		770,192		983,778
Other		11,231		9,669		7,472
Total	$	1,537,259	$	1,743,991	$	2,169,664

NU SKIN ENTERPRISES, INC.

Notes to Consolidated Financial Statements

Additional information as to the Company's operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):

	Year Ended December 31,
Revenue:	2010		2011		2012
Japan	$	471,425	$	472,519	$	497,298
South Korea		214,648		278,646		297,535
Mainland China		91,352		152,538		264,791
United States		212,070		211,788		230,924
Hong Kong		69,686		80,524		169,728
Europe		124,497		140,497		162,055
Taiwan		107,133		108,857		136,121

	December 31,
Long-lived assets:	2011		2012
Japan	$	14,113	$	8,441
South Korea		11,451		14,030
Mainland China		15,135		30,199
United States		98,205		163,137
Hong Kong		1,030		559
Europe		1,966		2,622
Taiwan		1,556		1,945