SEGMENT INFORMATION (Tables)

9 Months Ended

Sep. 30, 2012

SEGMENT INFORMATION [Abstract]

Revenue and Long-Lived Assets by Geographic Region

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
Revenue:	2012		2011		2012		2011
Japan	$	120,756	$	121,127	$	346,435	$	348,027
Hong Kong		31,905		13,172		150,694		37,792
South Korea		63,987		63,195		198,203		198,826
United States		56,382		48,850		167,783		145,701
Mainland China		68,242		42,105		176,379		111,271
Taiwan		36,486		28,090		101,899		82,301

Long-lived assets:	September 30, 2012		December 31, 2011
Japan	$	9,150	$	14,113
Hong Kong		644		1,030
South Korea		12,924		11,451
United States		137,747		98,205
Mainland China		21,254		15,135
Taiwan		1,812		1,556

Revenue Generated by Each of the Company's Major Product Lines

Revenue generated by each of the Company's three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
Revenue:	2012		2011		2012		2011
Nu Skin	$	271,269	$	235,957	$	815,852	$	680,848
Pharmanex		253,121		190,073		759,718		560,374
Other		1,792		2,386		5,849		7,465
Totals	$	526,182	$	428,416	$	1,581,419	$	1,248,687