SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2012

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

6.   SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force, contractual sales promoters and direct sellers to sell its products through fixed retail locations.  Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: North Asia, Greater China, South Asia/Pacific, Americas and Europe.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
Revenue:	2012		2011		2012		2011
North Asia	$	184,743	$	184,322	$	544,638	$	546,853
Greater China		136,633		83,367		428,972		231,364
South Asia/Pacific		91,124		61,819		266,789		170,977
Americas		70,479		59,407		208,585		175,091
Europe		43,203		39,501		132,435		124,402
Totals	$	526,182	$	428,416	$	1,581,419	$	1,248,687

Revenue generated by each of the Company's three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
Revenue:	2012		2011		2012		2011
Nu Skin	$	271,269	$	235,957	$	815,852	$	680,848
Pharmanex		253,121		190,073		759,718		560,374
Other		1,792		2,386		5,849		7,465
Totals	$	526,182	$	428,416	$	1,581,419	$	1,248,687

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
Revenue:	2012		2011		2012		2011
Japan	$	120,756	$	121,127	$	346,435	$	348,027
Hong Kong		31,905		13,172		150,694		37,792
South Korea		63,987		63,195		198,203		198,826
United States		56,382		48,850		167,783		145,701
Mainland China		68,242		42,105		176,379		111,271
Taiwan		36,486		28,090		101,899		82,301

Long-lived assets:	September 30, 2012		December 31, 2011
Japan	$	9,150	$	14,113
Hong Kong		644		1,030
South Korea		12,924		11,451
United States		137,747		98,205
Mainland China		21,254		15,135
Taiwan		1,812		1,556