SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2012

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

6.   SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force, contractual sales promoters and direct sellers to sell its products through fixed retail locations.  Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: North Asia, Greater China, South Asia/Pacific, Americas and Europe.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2012		2011		2012		2011
North Asia	$	177,695	$	183,097	$	359,895	$	362,531
Greater China		199,728		79,404		292,339		147,997
South Asia/Pacific		98,344		59,212		175,665		109,158
Americas		71,766		59,805		138,106		115,684
Europe (region)		45,702		42,908		89,232		84,901
Totals	$	593,235	$	424,426	$	1,055,237	$	820,271

Revenue generated by each of the Company's three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2012		2011		2012		2011
Nu Skin	$	295,068	$	227,931	$	544,583	$	444,891
Pharmanex		296,292		194,104		506,597		370,301
Other		1,875		2,391		4,057		5,079
Totals	$	593,235	$	424,426	$	1,055,237	$	820,271

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2012		2011		2012		2011
Japan	$	115,615	$	115,067	$	225,679	$	226,900
Hong Kong		101,928		12,295		118,789		24,620
South Korea		62,080		68,030		134,216		135,631
United States		57,485		49,621		111,401		96,851
Mainland China		57,299		38,110		108,137		69,166
Taiwan		40,501		28,999		65,413		54,211
Europe		40,100		37,126		77,842		72,757

Long-lived assets:	June 30, 2012		December 31, 2011
Japan	$	9,455	$	14,113
Hong Kong		782		1,030
South Korea		11,706		11,451
United States		124,020		98,205
Mainland China		10,796		15,135
Taiwan		1,549		1,556
Europe		2,049		1,966