SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2011

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

7.       SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force, contractual sales promoters and direct sellers to sell its products through fixed retail locations.  Selling expenses are the Company’s largest expense comprised of the commissions and incentives paid to its worldwide independent distributors as well as remuneration to its Mainland China sales employees, promoters and direct sellers paid on product sales.  The Company manages its business primarily by managing its global sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does recognize revenue in five geographic regions: North Asia, Greater China, South Asia/Pacific, Americas and Europe.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended		Nine Months Ended
	September 30,		September 30,
Revenue:	2011	2010	2011	2010
North Asia	$      184,322	$      170,537	$       546,853	$       505,503
Greater China	83,367	63,337	231,364	201,664
South Asia/Pacific	61,819	50,247	170,977	131,529
Americas	59,407	63,721	175,091	188,564
Europe (region)	39,501	35,711	124,402	108,779
Totals	$      428,416	$      383,553	$    1,248,687	$    1,136,039

Revenue generated by each of the Company’s three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended		Nine Months Ended
	September 30,		September 30,
Revenue:	2011	2010	2011	2010
Nu Skin	$      235,957	$      224,498	$       680,848	$       687,650
Pharmanex	190,073	156,025	560,374	439,942
Other	2,386	3,030	7,465	8,447
Totals	$      428,416	$      383,553	$    1,248,687	$    1,136,039

Additional information as to the Company’s operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended		Nine Months Ended
	September 30,		September 30,
Revenue:	2011	2010	2011	2010
Japan	$      121,127	$      123,010	$       348,027	$       344,998
South Korea	63,195	47,527	198,826	160,505
United States	48,850	54,245	145,701	160,025
Mainland China	42,105	23,570	111,271	64,509
Europe	34,369	29,554	107,126	90,075
Taiwan	28,090	26,966	82,301	79,742

Long-lived assets:	September 30, 2011	December 31, 2010
Japan	$           14,918	$           12,473
South Korea	11,519	9,396
United States	92,891	84,829
Mainland China	12,143	11,646
Europe	2,166	2,697
Taiwan	1,628	2,200