SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2011

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

7.       SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force, contractual sales promoters and direct sellers to sell its products through fixed retail locations.  Selling expenses are the Company's largest expense comprised of the commissions and incentives paid to its worldwide independent distributors as well as remuneration to its Mainland China sales employees, promoters and direct sellers paid on product sales.  The Company manages its business primarily by managing its global sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does recognize revenue in five geographic regions: North Asia, Greater China, Americas, South Asia/Pacific and Europe.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended		Six Months Ended
	June 30,		June 30,
Revenue:	2011	2010	2011	2010
North Asia	$      183,097	$      164,105	$       362,531	$       334,966
Greater China	79,404	80,642	147,997	138,327
Americas	59,805	62,389	115,684	124,843
South Asia/Pacific	59,212	45,938	109,158	81,282
Europe (region)	42,908	35,288	84,901	73,068
Totals	$      424,426	$      388,362	$       820,271	$       752,486

Revenue generated by each of the Company's three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended		Six Months Ended
	June 30,		June 30,
Revenue:	2011	2010	2011	2010
Nu Skin	$      227,931	$      239,886	$       444,891	$       463,152
Pharmanex	194,104	145,801	370,301	283,917
Other	2,391	2,675	5,079	5,417
Totals	$      424,426	$      388,362	$       820,271	$       752,486

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended		Six Months Ended
	June 30,		June 30,
Revenue:	2011	2010	2011	2010
Japan	$      115,067	$      113,295	$       226,900	$       221,988
South Korea	68,030	50,810	135,631	112,978
United States	49,621	52,738	96,851	105,780
Mainland China	38,110	20,558	69,166	40,939
Europe	37,126	29,156	72,757	60,521
Taiwan	28,999	28,633	54,211	52,776

Long-lived assets:	June 30, 2011	December 31, 2010
Japan	$           11,878	$           12,473
South Korea	12,255	9,396
United States	87,452	84,829
Europe	2,500	2,697
Mainland China	11,727	11,646
Taiwan	1,843	2,200