CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement on Form S-3 (No. 333-12073) and in the Registration Statements on Form
S-8 (Nos. 333-48611,  333-68407, and 333-95033) of Nu Skin Enterprises,  Inc. of
our report dated February 12, 2001 relating to the financial  statements,  which
appears in the Annual  Report to  Stockholders,  which is  incorporated  in this
Annual Report on Form 10-K.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Salt Lake City, Utah
March 26, 2001