8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                          Date of Report: March 8, 1999
                        (Date of earliest event reported)


                            NU SKIN ENTERPRISES, INC.
             (Exact name of Registrant as specified in its charter)


        Delaware                    1-12421                    87-0565309
    (State or other              (Commission               (I.R.S. Employer
     jurisdiction of              File Number)             Identification No.)
     incorporation)

                    75 West Center Street, Provo, Utah 84601
               (Address of principal executive offices) (Zip Code)


       Registrant's telephone number, including area code: (801) 345-6100
         (Former name or former address, if changed since last report.)



                    The Index to Exhibits appears on page 4.









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Item 5.  Other Events

        Effective as of March 8, 1999, the Registrant  completed the acquisition
of certain assets of Nu Skin USA and the termination of exclusive  licensing and
distribution agreements under terms previously announced,  including the payment
of approximately  $18.7 million and the assumption of approximately $8.0 million
of  Nu  Skin  USA  liabilities.   Assets  acquired  from  Nu  Skin  USA  include
approximately 620,000 shares of the Class A Common Stock of Nu Skin Enterprises.
Reference is made to that certain  press  release  dated March 23, 1999 attached
hereto as Exhibit 99.1.

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

    (c)    Exhibits.

         99.1   Press Release of Nu Skin Enterprises, Inc. dated March 23, 1999.





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                                    SIGNATURE

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized on the date indicated.

                                       NU SKIN ENTERPRISES, INC.



                                       By:        /s/ M. Truman Hunt
                                       Name:          M. Truman Hunt
                                       Title: Vice President and General Counsel


 Dated: March 23, 1999




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                                INDEX TO EXHIBITS

 Exhibit              Description

 99.1                 Press Release of Nu Skin Enterprises dated March 23, 1999.


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EX-99.1

FOR IMMEDIATE RELEASE


CONTACTS:
Nu Skin Enterprises                                    Charles Allen (investors)
(801) 345-6110                                         Larry Macfarlane (media)
(801) 345-2112

            NU SKIN ENTERPRISES COMPLETES ACQUISITION OF NU SKIN USA

PROVO,  Utah -- March 23, 1999 --Nu Skin  Enterprises,  Inc.  (NYSE:  NUS) today
announced it has completed the  acquisition of certain assets of Nu Skin USA and
the termination of exclusive  licensing and distribution  agreements under terms
previously  announced,  including the payment of approximately $18.7 million and
the assumption of approximately $8.0 million of Nu Skin USA liabilities.  Assets
acquired from Nu Skin USA include 620,158 shares of Nu Skin Enterprises  Class A
Common Stock.
         The  acquisition  of Nu Skin USA is a  significant  step in a series of
transactions that will bring all of Nu Skin's private affiliates into the public
company.  The remaining  acquisitions of Nu Skin Canada,  Nu Skin Guatemala,  Nu
Skin Mexico and  technology  company Big  Planet(R) are expected to close in the
second quarter of 1999.
         "Bringing  Nu  Skin  USA  into  the  public  company   provides  a  new
opportunity  for growth,"  said Steven J. Lund,  president  and chief  executive
officer.  "The addition of Nu Skin's operations in the United States comes at an
ideal time when the  company is  positioned  to offer  three  distinct,  branded
business  opportunities  -- each  with  significant  initiatives  underway.  For
example,  Pharmanex(R)  nutritional products recently exited mass retail outlets
and became available in the United States exclusively  through Nu Skin channels.
Big Planet is generating  tremendous  distributor activity among an entirely new
demographic of technology savvy  entrepreneurs.  And Nu Skin Personal Care plans
to launch new product  systems and enhance  existing lines in the second half of
the year." Mr. Lund  continued,  "We believe these  initiatives  will combine to
bring strength and growth to our U.S. operations."
         Mr. Lund  concluded,  "More than two years ago,  the  company  took its
Asian  operations  public.  In the last  year we have  added  more  than a dozen
markets outside Asia, and today Nu Skin products are sold throughout Europe, the
Americas and the Asia Pacific  region.  The  acquisition  of our North  American
affiliates  further  diversifies  our revenue and earnings."

The Company

         Nu  Skin  Enterprises,  Inc.  is  one  of the  largest  direct  selling
companies  in the  world.  The  company's  products  are  sold  in 27  countries
throughout Asia, Europe,  North America,  South America and the Pacific. Nu Skin
Enterprises is traded on the New York Stock Exchange under the symbol "NUS."
         Nu  Skin   Enterprises   news   releases   are   available   online  at
www.nuskin.com or through the Company News On-Call fax service. For a menu of Nu
Skin  Enterprises  news or to retrieve a specific  release,  call  800-758-5804,
extension 119638.

Please note: This press release contains  forward-looking  statements within the
meaning of Section 21E of the Securities  Exchange Act of 1934 concerning  among
other  things,  the  planned  closings  of the  acquisitions  of the other North
American  affiliates,  the acquisition's  anticipated impact on growth prospects
and financial  results,  and the launch of new product systems and enhancements.
Nu Skin  Enterprises  wishes to caution and advise readers that these statements
involve risks and  uncertainties  that could cause outcomes to differ materially
from any  forward-looking  statement or views expressed herein.  These risks and
uncertainties  include,  but are not limited to: (i) failure of initiatives  and
product  introductions in the United States to gain market acceptance;  (ii) the
inability of the Company to integrate the business of Nu Skin USA  successfully;
(iii) the inability of the Company to complete the acquisition of Big Planet and
the other North American affiliates;  and (v) adverse changes or developments in
economic conditions, regulatory issues affecting the business of the company, or
competition.  Any forward-looking statements are further qualified by a detailed
discussion of certain  associated risks that can be found in the documents filed
by the company with the Securities and Exchange  Commission,  including its most
recent Form 10-K and Form 10-Q.