POWER OF ATTORNEY              Exhibit 24


         The undersigned, Gary A. Johnson (the "Undersigned"), does hereby
nominate, constitute and appoint Tami Pauley, with full power and authority of
substitution and revocation, the Undersigned's true and lawful agent and
attorney-in fact ("Attorney-in-Fact"), in the discretion of such
Attorney-in-Fact, in the name of and on behalf of the Undersigned as fully as
the Undersigned could if the Undersigned were present and acting in person, to
perform any and all acts that may be necessary or desirable to complete, make
and execute any and all required or voluntary filings (the "Filings") under
Section 16(a) of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), and the rules and regulations thereunder, with the Securities and
Exchange Commission, The Nasdaq National Market, Vertrue Incorporated (the
"Company"), and any other person or entity to which such filings may be required
under Section 16(a) of the Exchange Act as a result of the Undersigned's
position as an officer and/or director of the Company.

         The Undersigned hereby grants the Attorney-in-Fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary or proper to be done in the exercise of any of the rights and powers
herein granted, as fully to all intents and purposes as the undersigned might or
could do if personally present, with full power of substitution or revocation,
hereby ratifying and confirming all that such Attorney-in Fact, or such
Attorney-in Fact's substitute or substitutes, shall lawfully do or cause to be
done by virtue of this Power of Attorney and the rights and powers herein
granted. The Undersigned hereby acknowledges that the foregoing
Attorney-in-Fact, in serving in such capacity at the request of the Undersigned,
is not assuming, nor is the Company assuming, any of the Undersigned's
responsibilities to comply with Section 16 of the Exchange Act.

         This Power of Attorney shall remain in full force and effect from
February 16, 2005, until March 31, 2005, unless earlier revoked by the
Undersigned in a signed writing delivered to the foregoing Attorney-in-Fact. The
Undersigned hereby revokes all prior powers of attorney relating to the
foregoing acts.

         IN WITNESS WHEREOF, the Undersigned has hereunto signed this Power of
Attorney this 16 day of February, 2005.


                                             By: /s/ Gary A. Johnson
                                                 ------------------------
                                                 Name:  Gary A. Johnson


Sworn to before me this 16 day
of February, 2005

/s/ Jacqueline M. Delauro
----------------------------
Notary Public