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EQUITY PLANS (Details 3) (Stock options, USD $)
12 Months Ended
Jul. 30, 2011
year
count
Jul. 31, 2010
Aug. 01, 2009
Stock options
     
Stock option activity      
Outstanding at beginning of year (in shares) 961,307    
Granted (in shares) 104,864    
Exercised (in shares) (363,326)    
Forfeited (in shares) (19,922)    
Cancelled (in shares) (18,875)    
Outstanding at end of year (in shares) 664,048 961,307  
Exercisable at end of year (in shares) 366,665    
Stock options, Weighted Average Exercise Price      
Outstanding at beginning of year (in dollars per share) $ 27.67    
Granted (in dollars per share) $ 34.31    
Exercised (in dollars per share) $ 27.97    
Forfeited (in dollars per share) $ 26.36    
Cancelled (in dollars per share) $ 34.51    
Outstanding at end of year (in dollars per share) $ 28.40 $ 27.67  
Exercisable at end of year (in dollars per share) $ 28.66    
Weighted Average Remaining Contractual Term (in years)      
Outstanding at end of year (in years) 6.8    
Exercisable at end of year (in years) 5.6    
Aggregate Intrinsic Value      
Outstanding at end of year (in dollars) $ 8,865,988    
Exercisable at end of year (in dollars) 4,799,203    
Weighted average grant-date fair value of options granted (in dollars per share) $ 10.64 $ 7.73 $ 7.05
Aggregate intrinsic value of options exercised $ 3,900,000 $ 4,600,000 $ 1,200,000