For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 275
-SubTopic 10
-Section 50
-Paragraph 20
-URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6404-108592

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 21
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6947722&loc=d3e13537-108611

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 20
-URI http://asc.fasb.org/extlink&oid=6947722&loc=d3e13531-108611

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 275
-SubTopic 10
-Section 50
-Paragraph 18
-URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6351-108592

Name:	us-gaap_ConcentrationRiskPercentage
Namespace Prefix:	us-gaap
Data Type:	num:percentItemType
Balance Type:	na
Period Type:	instant

SIGNIFICANT ACCOUNTING POLICIES (Details 5) (Net Sales, Customer Concentration)	Jul. 30, 2011	Jul. 31, 2010	Aug. 01, 2009
Whole Foods Market
Concentration of Credit Risk
Sales to major customer (as a percent)	36.00%	35.00%	33.00%
Low
Concentration of Credit Risk
Threshold percentage to qualify as major customer (as a percent)	10.00%