REVENUE RECOGNITION - Disaggregation of Revenues (Details) - USD ($) $ in Millions	3 Months Ended
	Oct. 28, 2023	Oct. 29, 2022
Revenue from External Customer [Line Items]
Net sales	$ 7,552	$ 7,532
Chains
Revenue from External Customer [Line Items]
Net sales	3,184	3,224
Independent retailers
Revenue from External Customer [Line Items]
Net sales	1,899	1,947
Supernatural
Revenue from External Customer [Line Items]
Net sales	1,612	1,513
Retail
Revenue from External Customer [Line Items]
Net sales	606	613
Other
Revenue from External Customer [Line Items]
Net sales	646	635
Operating segments | Wholesale
Revenue from External Customer [Line Items]
Net sales	7,281	7,259
Operating segments | Wholesale | Chains
Revenue from External Customer [Line Items]
Net sales	3,184	3,224
Operating segments | Wholesale | Independent retailers
Revenue from External Customer [Line Items]
Net sales	1,899	1,947
Operating segments | Wholesale | Supernatural
Revenue from External Customer [Line Items]
Net sales	1,612	1,513
Operating segments | Wholesale | Retail
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Wholesale | Other
Revenue from External Customer [Line Items]
Net sales	586	575
Operating segments | Retail
Revenue from External Customer [Line Items]
Net sales	606	613
Operating segments | Retail | Chains
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Retail | Independent retailers
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Retail | Supernatural
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Retail | Retail
Revenue from External Customer [Line Items]
Net sales	606	613
Operating segments | Retail | Other
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other
Revenue from External Customer [Line Items]
Net sales	60	60
Operating segments | Other | Chains
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Independent retailers
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Supernatural
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Retail
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Other
Revenue from External Customer [Line Items]
Net sales	60	60
Eliminations
Revenue from External Customer [Line Items]
Net sales	$ (395)	$ (400)