REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Millions	12 Months Ended
	Jul. 29, 2023	Jul. 30, 2022	Jul. 31, 2021
Revenue from External Customer [Line Items]
Net sales	$ 30,272	$ 28,928	$ 26,950
Chains
Revenue from External Customer [Line Items]
Net sales	12,816	12,562	12,104
Independent retailers
Revenue from External Customer [Line Items]
Net sales	7,699	7,360	6,638
Supernatural
Revenue from External Customer [Line Items]
Net sales	6,374	5,719	5,050
Retail
Revenue from External Customer [Line Items]
Net sales	2,480	2,468	2,442
Other
Revenue from External Customer [Line Items]
Net sales	2,477	2,402	2,300
Operating Segments | Wholesale
Revenue from External Customer [Line Items]
Net sales	29,142	27,824	25,873
Operating Segments | Wholesale | Chains
Revenue from External Customer [Line Items]
Net sales	12,816	12,562	12,104
Operating Segments | Wholesale | Independent retailers
Revenue from External Customer [Line Items]
Net sales	7,699	7,360	6,638
Operating Segments | Wholesale | Supernatural
Revenue from External Customer [Line Items]
Net sales	6,374	5,719	5,050
Operating Segments | Wholesale | Retail
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Wholesale | Other
Revenue from External Customer [Line Items]
Net sales	2,253	2,183	2,081
Operating Segments | Retail
Revenue from External Customer [Line Items]
Net sales	2,480	2,468	2,442
Operating Segments | Retail | Chains
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Retail | Independent retailers
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Retail | Supernatural
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Retail | Retail
Revenue from External Customer [Line Items]
Net sales	2,480	2,468	2,442
Operating Segments | Retail | Other
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Other
Revenue from External Customer [Line Items]
Net sales	224	219	219
Operating Segments | Other | Chains
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Other | Independent retailers
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Other | Supernatural
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Other | Retail
Revenue from External Customer [Line Items]
Net sales	0	0	0
Operating Segments | Other | Other
Revenue from External Customer [Line Items]
Net sales	224	219	219
Eliminations
Revenue from External Customer [Line Items]
Net sales	$ (1,574)	$ (1,583)	$ (1,584)