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REVENUE RECOGNITION
9 Months Ended
Apr. 29, 2023
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION
NOTE 3—REVENUE RECOGNITION

Disaggregation of Revenues

The Company records revenue to five customer channels within Net sales, which are described below:

Chains, which consists of customer accounts that typically have more than 10 operating stores and excludes stores included within the Supernatural and Other channels defined below;
Independent retailers, which includes smaller size accounts, including single store and multiple store locations, and group purchasing entities that are not classified within Chains above or Other defined below;
Supernatural, which consists of chain accounts that are national in scope and carry primarily natural products, and currently consists solely of one customer;
Retail, which reflects the Company’s Retail segment, including Cub Foods and Shoppers stores; and
Other, which includes international customers outside of Canada, foodservice, eCommerce, conventional military business and other sales.
The following tables detail the Company’s Net sales for the periods presented by customer channel for each of its segments. The Company does not record its revenues within its Wholesale reportable segment for financial reporting purposes by product group, and it is therefore impracticable for it to report them accordingly.
 Net Sales for the 13-Week Period Ended
(in millions)April 29, 2023
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$3,129 $— $— $— $3,129 
Independent retailers1,875 — — — 1,875 
Supernatural1,647 — — — 1,647 
Retail— 598 — — 598 
Other584 — 56 — 640 
Eliminations— — — (382)(382)
Total$7,235 $598 $56 $(382)$7,507 
Net Sales for the 13-Week Period Ended
(in millions)
April 30, 2022
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$3,111 $— $— $— $3,111 
Independent retailers1,833 — — — 1,833 
Supernatural1,468 — — — 1,468 
Retail— 602 — — 602 
Other565 — 60 — 625 
Eliminations— — — (397)(397)
Total$6,977 $602 $60 $(397)$7,242 
 Net Sales for the 39-Week Period Ended
(in millions)April 29, 2023
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$9,675 $— $— $— $9,675 
Independent retailers5,802 — — — 5,802 
Supernatural4,819 — — — 4,819 
Retail— 1,871 — — 1,871 
Other1,712 — 172 — 1,884 
Eliminations— — — (1,196)(1,196)
Total$22,008 $1,871 $172 $(1,196)$22,855 
Net Sales for the 39-Week Period Ended
(in millions)
April 30, 2022
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$9,436 $— $— $— $9,436 
Independent retailers5,488 — — — 5,488 
Supernatural4,299 — — — 4,299 
Retail— 1,847 — — 1,847 
Other1,620 — 166 — 1,786 
Eliminations— — — (1,201)(1,201)
Total$20,843 $1,847 $166 $(1,201)$21,655 
(1)Eliminations primarily includes the net sales elimination of Wholesale to Retail sales and the elimination of sales from segments included within Other to Wholesale.
The Company serves customers in the United States and Canada, as well as customers located in other countries. However, all of the Company’s revenue is earned in the United States and Canada, and international distribution occurs through freight-forwarders. The Company does not have any performance obligations on international shipments subsequent to delivery to the domestic port.

Accounts and Notes Receivable Balances

Accounts and notes receivable are as follows:
(in millions)April 29, 2023July 30, 2022
Customer accounts receivable$979 $1,213 
Allowance for uncollectible receivables (16)(18)
Other receivables, net22 19 
Accounts receivable, net$985 $1,214 
Notes receivable, net, included within Prepaid expenses and other current assets
$$
Long-term notes receivable, net, included within Other long-term assets
$$12 

On October 31, 2022, the Company entered into a purchase agreement with a third-party financial institution for the sale of certain customer accounts receivable up to a maximum outstanding amount of $300 million, without recourse, subject to eligibility criteria established by the financial institution. Pursuant to the terms of the agreement, certain customer receivables are sold to the third-party financial institution on a revolving basis, subject to certain limitations. After these sales, the Company does not retain any interest in the receivables. The Company’s continuing involvement in transferred receivables is limited to servicing the receivables.

Accounts receivable that the Company is servicing on behalf of the financial institution, which would have otherwise been outstanding as of April 29, 2023, was approximately $286 million. Net proceeds received are included within net cash provided by operating activities in the Condensed Consolidated Statements of Cash Flows in the period of sale. The loss on sale of receivables was $4 million and $9 million during the third quarter of fiscal 2023 and fiscal 2023 year-to-date, respectively, and is recorded within Loss (gain) on sale of assets in the Condensed Consolidated Statements of Operations.