REVENUE RECOGNITION

6 Months Ended

Jan. 29, 2022

Revenue from Contract with Customer [Abstract]

REVENUE RECOGNITION

NOTE 3—REVENUE RECOGNITION

Disaggregation of Revenues

The Company records revenue to five customer channels within Net sales, which are described below:

•Chains, which consists of customer accounts that typically have more than 10 operating stores and excludes stores included within the Supernatural and Other channels defined below;

•Independent retailers, which includes smaller size accounts, including single store and multiple store locations, and group purchasing entities that are not classified within Chains above or Other discussed below;

•Supernatural, which consists of chain accounts that are national in scope and carry primarily natural products, and currently consists solely of Whole Foods Market;

•Retail, which reflects our Retail segment, including Cub Foods and Shoppers stores, excluding Shoppers stores that were held for sale within discontinued operations; and

•Other, which includes international customers outside of Canada, foodservice, eCommerce, conventional military business and other sales.

The following tables detail the Company’s net sales for the periods presented by customer channel for each of its segments. The Company does not record its revenues within its Wholesale reportable segment for financial reporting purposes by product group, and it is therefore impracticable for it to report them accordingly.

	Net Sales for the 13-Week Period Ended
(in millions)	January 29, 2022
Customer Channel	Wholesale		Retail		Other		Eliminations(1)		Consolidated
Chains	$	3,243	$	—	$	—	$	—	$	3,243
Independent retailers	1,905		—		—		—		1,905
Supernatural	1,453		—		—		—		1,453
Retail	—		643		—		—		643
Other	531		—		50		—		581
Eliminations	—		—		—		(409)		(409)
Total	$	7,132	$	643	$	50	$	(409)	$	7,416
	Net Sales for the 13-Week Period Ended
(in millions)	January 30, 2021
Customer Channel	Wholesale		Retail		Other		Eliminations(1)		Consolidated
Chains	$	3,106	$	—	$	—	$	—	$	3,106
Independent retailers	1,701		—		—		—		1,701
Supernatural	1,298		—		—		—		1,298
Retail	—		633		—		—		633
Other	513		—		55		—		568
Eliminations	—		—		—		(406)		(406)
Total	$	6,618	$	633	$	55	$	(406)	$	6,900
	Net Sales for the 26-Week Period Ended
(in millions)	January 29, 2022
Customer Channel	Wholesale		Retail		Other		Eliminations(1)		Consolidated
Chains	$	6,325	$	—	$	—	$	—	$	6,325
Independent retailers	3,655		—		—		—		3,655
Supernatural	2,831		—		—		—		2,831
Retail	—		1,245		—		—		1,245
Other	1,055		—		106		—		1,161
Eliminations	—		—		—		(804)		(804)
Total	$	13,866	$	1,245	$	106	$	(804)	$	14,413
	Net Sales for the 26-Week Period Ended
(in millions)	January 30, 2021
Customer Channel	Wholesale		Retail		Other		Eliminations(1)		Consolidated
Chains	$	6,133	$	—	$	—	$	—	$	6,133
Independent retailers	3,373		—		—		—		3,373
Supernatural	2,512		—		—		—		2,512
Retail	—		1,239		—		—		1,239
Other	1,038		—		111		—		1,149
Eliminations	—		—		—		(822)		(822)
Total	$	13,056	$	1,239	$	111	$	(822)	$	13,584

(1)Eliminations primarily includes the net sales elimination of Wholesale’s sales to the Retail segment and the elimination of sales from segments included within Other to Wholesale.

The Company serves customers in the United States and Canada, as well as customers located in other countries. However, all of the Company’s revenue is earned in the United States and Canada, and international distribution occurs through freight-forwarders. The Company does not have any performance obligations on international shipments subsequent to delivery to the domestic port.

Accounts and Notes Receivable Balances

Accounts and notes receivable are as follows:

(in millions)	January 29, 2022		July 31, 2021
Customer accounts receivable	$	1,254	$	1,115
Allowance for uncollectible receivables	(29)		(28)
Other receivables, net	16		16
Accounts receivable, net	$	1,241	$	1,103
Notes receivable, net, included within Prepaid expenses and other current assets	$	7	$	7
Long-term notes receivable, net, included within Other long-term assets	$	13	$	15