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GOODWILL AND INTANGIBLE ASSETS - Narrative (Details)
$ in Millions
3 Months Ended
Oct. 31, 2020
reportingunit
Oct. 31, 2020
numberOfSegments
Oct. 31, 2020
USD ($)
Oct. 31, 2020
segment
Nov. 02, 2019
USD ($)
Goodwill [Line Items]          
Number of reporting units | reportingunit 5        
Projected future cash flows weighted average cost of capital         8.50%
Amortization expense | $     $ 23.0   $ 22.1
Wholesale          
Goodwill [Line Items]          
Number of operating segments   2   2  
Goodwill and asset impairment charges | $         $ 421.5
Retail          
Goodwill [Line Items]          
Number of operating segments | numberOfSegments   1      
Woodstock Farms and Blue Marble Brands          
Goodwill [Line Items]          
Number of operating segments | numberOfSegments   2