REVENUE RECOGNITION - Disaggregation of Revenues (Details) - USD ($) $ in Thousands	3 Months Ended
	Oct. 31, 2020	Nov. 02, 2019
Revenue from External Customer [Line Items]
Net sales	$ 6,672,607	$ 6,296,612
Chains
Revenue from External Customer [Line Items]
Net sales	3,020,000	2,875,000
Independent retailers
Revenue from External Customer [Line Items]
Net sales	1,672,000	1,557,000
Supernatural
Revenue from External Customer [Line Items]
Net sales	1,214,000	1,111,000
Retail
Revenue from External Customer [Line Items]
Net sales	595,000	515,000
Other
Revenue from External Customer [Line Items]
Net sales	581,000	590,000
Operating segments | Wholesale
Revenue from External Customer [Line Items]
Net sales	6,431,000	6,068,000
Operating segments | Wholesale | Chains
Revenue from External Customer [Line Items]
Net sales	3,020,000	2,875,000
Operating segments | Wholesale | Independent retailers
Revenue from External Customer [Line Items]
Net sales	1,672,000	1,557,000
Operating segments | Wholesale | Supernatural
Revenue from External Customer [Line Items]
Net sales	1,214,000	1,111,000
Operating segments | Wholesale | Retail
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Wholesale | Other
Revenue from External Customer [Line Items]
Net sales	525,000	525,000
Operating segments | Retail
Revenue from External Customer [Line Items]
Net sales	594,911	515,226
Operating segments | Retail | Chains
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Retail | Independent retailers
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Retail | Supernatural
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Retail | Retail
Revenue from External Customer [Line Items]
Net sales	595,000	515,000
Operating segments | Retail | Other
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other
Revenue from External Customer [Line Items]
Net sales	55,612	65,079
Operating segments | Other | Chains
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Independent retailers
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Supernatural
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Retail
Revenue from External Customer [Line Items]
Net sales	0	0
Operating segments | Other | Other
Revenue from External Customer [Line Items]
Net sales	56,000	65,000
Eliminations
Revenue from External Customer [Line Items]
Net sales	$ (409,000)	$ (351,000)