REVENUE RECOGNITION (Details) - USD ($) $ in Thousands	3 Months Ended									12 Months Ended
	Aug. 01, 2020	[1]	May 02, 2020	Feb. 01, 2020	Nov. 02, 2019	Aug. 03, 2019	Apr. 27, 2019	Jan. 26, 2019	Oct. 27, 2018	Aug. 01, 2020		Aug. 03, 2019	Jul. 28, 2018
Revenue from External Customer [Line Items]
Revenue from contract with customer, excluding assessed tax	$ 6,754,555		$ 7,031,718	$ 6,431,382	$ 6,296,612	$ 6,731,294	$ 6,247,462	$ 6,449,542	$ 2,879,158	$ 26,514,267	[1]	$ 22,307,456	$ 10,226,683
Revenue from Contract with Customer | Customer Concentration Risk | Whole Foods Market
Revenue from External Customer [Line Items]
Concentration risk, percentage										18.00%		20.00%	37.00%
Wholesale | Operating Segments
Revenue from External Customer [Line Items]
Revenue from contract with customer, excluding assessed tax										$ 25,496,597		$ 21,530,183	$ 10,169,840
Discontinued Operations | Wholesale | Operating Segments
Revenue from External Customer [Line Items]
Revenue from contract with customer, excluding assessed tax										0		12,400
Revenues										$ 125,000		$ 221,400

[1] Fiscal 2020 results reflect 52 weeks of operating results, as compared to fiscal 2019 53 weeks. The fourth quarter of fiscal 2020 includes 13 weeks and the fourth quarter of fiscal 2019 contains 14 weeks.